Market intelligence/Report available

Paraguay.

EVS Paraguay EV Service Centre Market Entry

Decision-grade Paraguay assessment separating OLADE light BEV+PHEV stock from ordinary hybrids, mixed electrified imports, motorcycles and EVS assumptions.

Light plug-in pool

4,185

EVS active-factor pool from OLADE March 2026 light BEV+PHEV stock.

Stations

107

Crowd-sourced directory; official inventory and uptime unaudited.

Jobs/year

1,473

Assumption-led Greater Asunción independent-reach annual jobs.

Years

3.439

Base-case simple payback on PYG350m tooling/fit-out.

CONDITIONAL GO

01/The verdict in full

Executive summary

  • CONDITIONAL GO for one reversible managed partner bay in Greater Asunción; HOLD a greenfield centre and franchise award.
  • OLADE-scope light BEV+PHEV stock was 4,359 in March 2026 [abc_olade2026] [olade_pdf2026]. Q1 light sales eased 7% year on year even as mixed HEV+PHEV+BEV imports accelerated, so definitions and timing matter.
  • The EVS active planning pool is 4,185 vehicles; current executable SOM is zero until demand, regulatory, software, supply and battery-route gates pass.
  • Phase 1 excludes traction-pack opening, removal, module repair and battery custody.

02

Board decision

Approve diligence and a capped PYG350m tooling/fit-out envelope only after 35 qualified paid appointments, two fleet LOIs covering 35 jobs/month, current VIN evidence and written compliance approvals. Base annual EBITDA is PYG101.76m with 3.44-year simple payback; the 90-day base case requires 120 paid jobs.

Decision Summary

Verdict
Decision
CONDITIONAL GO — Greater Asunción managed partner bay
Reason
A reversible pilot is supportable only after demand, compliance, software and battery-route gates.
Greenfield/franchise
Decision
HOLD
Reason
4,359 light plug-ins remain too few for an ungated dedicated national centre.
Core evidence
Decision
4,359 light BEV+PHEV
Reason
OLADE scope at March 2026; ordinary HEVs, motorcycles and buses excluded [abc_olade2026] [olade_pdf2026].
Current executable SOM
Decision
Zero
Reason
Launch gates remain open; capex and market share are not yet authorised.

Source: EVS Paraguay decision-support model

03

Market size

The current core is 4,359 light BEV+PHEVs at March 2026 [abc_olade2026]. Separate signals are 434 Q1-2026 light sales versus 469 a year earlier and 4,049 mixed BEV+PHEV+HEV imports in 2025, including 2,086 ordinary HEVs [abc_olade2026] [cadam_2025]. These are not additive. The rounded 3.2m total parc and motorcycle counts are context only [dra_parc2025].

Mixed electrified-vehicle import history

HEV+PHEV+BEV annual flows; not the light plug-in stock series.

543
1,291
1,560
2,443
4,049
2021
2022
2023
2024
2025

Source: EVS Paraguay decision-support model

Market KPIs

Light BEV+PHEV stock
Value
4,359
Unit
vehicles
Period
March 2026
Evidence
OLADE scope [abc_olade2026] [olade_pdf2026]
Q1 light BEV+PHEV sales
Value
434
Unit
vehicles
Period
Q1 2026
Evidence
Versus 469 in Q1 2025; -7% [abc_olade2026]
Mixed electrified imports
Value
4,049
Unit
BEV+PHEV+HEV vehicles
Period
2025
Evidence
Separate flow; 858 BEV, 1,105 PHEV, 2,086 HEV [cadam_2025]
Total vehicle parc
Value
3,200,000
Unit
vehicles, rounded
Period
June 2025
Evidence
DRA public update [dra_parc2025]
Charging directory
Value
107
Unit
stations
Period
August 2026 access
Evidence
Crowd-sourced; not official [electromaps_py]
BCP reference FX
Value
6,021.53
Unit
PYG/USD
Period
27 July 2026 close
Evidence
BCP [bcp_fx2026]

Source: EVS Paraguay decision-support model

Mixed electrified imports — separate from core stock

2021
BEV
—
PHEV (unavailable)
—
BEV used in model
543
Scope
Mixed electrified imports: HEV+PHEV+BEV; not plug-in stock [abc_olade2026].
2022
BEV
—
PHEV (unavailable)
—
BEV used in model
1,291
Scope
Mixed electrified imports; not plug-in stock [abc_olade2026].
2023
BEV
—
PHEV (unavailable)
—
BEV used in model
1,560
Scope
Mixed electrified imports; not plug-in stock [abc_olade2026].
2024
BEV
—
PHEV (unavailable)
—
BEV used in model
2,443
Scope
Mixed electrified imports; not plug-in stock [cadam_2025].
2025
BEV
858
PHEV (unavailable)
1,105
BEV used in model
4,049
Scope
Mixed total includes 2,086 ordinary HEVs [cadam_2025].

Source: EVS Paraguay decision-support model

04

Definition control

BEV+PHEV stock is the service-market denominator. Ordinary HEVs, annual imports, quarterly sales, motorcycles, electric buses, stations, connectors and statutory charger targets are recorded separately and never summed [olade_pdf2026] [law6925].

Definition reconciliation

Light plug-in stock
Included
Core
Use
BEV+PHEV under OLADE; 4,359 at March 2026.
Ordinary hybrid (HEV)
Included
Excluded
Use
No external charging; 2,086 of 2025 mixed imports, not added to core.
Mixed electrified imports
Included
Flow only
Use
BEV+PHEV+HEV annual imports; useful for supply momentum, not stock.
Motorcycles
Included
Separate
Use
1,137,404 registered at July 2024; different service market [dra_parc2024].
Electric buses
Included
Separate fleet
Use
Public-fleet opportunity, not light stock [bus_fleet].
Charging station
Included
Infrastructure
Use
107 crowd-sourced locations; not verified connectors or uptime.

Source: EVS Paraguay decision-support model

05

Forecast scenarios

EVS applies cautious/base/high five-year growth of 15%/25%/35% to the 4,185 active planning pool. These are service-capacity scenarios—not official forecasts—and the 2026 mixed-import surge is not mechanically applied to stock.

Light BEV+PHEV planning scenarios to 2031

15%, 25% and 35% annual growth from the EVS active pool; not official forecasts.

Cautious8,418
Base12,772
HighBase case18,766

Source: EVS Paraguay decision-support model

Five-year EV planning scenarios

Cautious
Annual Growth Pct
15
Stock 2031
8,418
Interpretation
Q1 decline and current small stock constrain scaling.
Base
Annual Growth Pct
25
Stock 2031
12,772
Interpretation
Import acceleration and brand depth translate into serviceable ageing stock.
High
Annual Growth Pct
35
Stock 2031
18,766
Interpretation
Policy, low-cost supply and fleets accelerate; capacity stress case.

Source: EVS Paraguay decision-support model

06

Charging infrastructure

Electromaps listed 107 Paraguayan stations and 31 in Asunción at access, but it is a crowd-sourced live directory rather than an official installed/uptime census [electromaps_py] [electromaps_asu]. Itaipu provides primary evidence for specific corridor and Ciudad del Este assets [itaipu_cde] [itaipu_route_ops]. Law 6925 targets are not counted as delivered.

Charging-infrastructure evidence

Directory counts, verified pilots and statutory targets are distinct.

107
31
11
6
20
8.5
Country directory
Asunción directory
Ciudad del Este directory
Encarnación directory
Law 6925 target
Itaipu CDE solar roof

Source: EVS Paraguay decision-support model

Charging evidence and unknowns

Country directory
Value
107
Unit
stations
Period
August 2026 access
Status
Crowd-sourced live total; official inventory, duplicates and uptime unaudited [electromaps_py].
Asunción directory
Value
31
Unit
stations
Period
August 2026 access
Status
Dynamic count; connector and availability audit required [electromaps_asu].
Ciudad del Este directory
Value
11
Unit
stations
Period
August 2026 access
Status
Directory count, not official [electromaps_py].
Encarnación directory
Value
6
Unit
stations
Period
August 2026 access
Status
Directory count, not official [electromaps_py].
Law 6925 target
Value
20
Unit
functional fast stations in Asunción
Period
Within three years by statute
Status
Legal target, not treated as delivered [law6925].
Itaipu CDE solar roof
Value
8.5
Unit
kWp
Period
February 2025
Status
Public pilot supports more than one vehicle simultaneously [itaipu_cde].

Source: EVS Paraguay decision-support model

07

Vehicle parc age and service demand

No authoritative plug-in or total-parc age distribution was located, so EVS does not invent an average age. Demand is modelled from sourced plug-in stock and explicit service-frequency assumptions. Capital plus Central held 46.5% of the all-vehicle parc in March 2025; EVS uses a higher 68% plug-in concentration only as a disclosed assumption [parc_mar2025].

Vehicle parc and service demand

Light BEV+PHEV stock
Value
4,359
Unit
vehicles at March 2026
Implication
Best current comparable anchor; obtain active VIN/powertrain file.
EVS active factor
Value
96%
Unit
assumption
Implication
Creates a 4,185-vehicle planning pool.
Registered vehicles
Value
3.2m
Unit
rounded at June 2025
Implication
Context only; plug-in share is roughly 0.14% with mismatched dates [dra_parc2025].
Average vehicle age
Value
Unavailable
Unit
years
Implication
Do not invent; request first-registration/import-year distribution.
Motorcycles
Value
1,137,404
Unit
vehicles at July 2024
Implication
Exclude from light-EV economics; assess separately [dra_parc2024].

Source: EVS Paraguay decision-support model

08

TAM / SAM / SOM

Sourced stock is separated from every EVS assumption. TAM uses active factor, service frequency and ARO; SAM adds Greater Asunción concentration and independent reach. Current executable SOM remains zero until every launch gate passes.

Annual service-pool funnel

Current executable SOM is zero; one-bay base target is post-gate capacity.

4,813
1,473
0
480
TAM
SAM
Current executable SOM
Base post-gate one-bay target

Source: EVS Paraguay decision-support model

Sizing assumptions

Light BEV+PHEV stock
Value
4,359
Unit
vehicles
Basis
OLADE March 2026.
Active/in-country factor
Value
96
Unit
%
Basis
EVS haircut pending active VIN file.
Paid service events
Value
1.15
Unit
events/vehicle/year
Basis
EVS young-fleet blended assumption.
Average repair order
Value
1,250,000
Unit
PYG pre-IVA
Basis
EVS assumption; validate with paid jobs.
Greater Asunción concentration
Value
68
Unit
%
Basis
EVS assumption; all-vehicle Capital+Central share is 46.5%, EV distribution unavailable.
Independent reach
Value
45
Unit
%
Basis
EVS assumption after OEM/warranty/fleet capture.
BCP reference FX
Value
6,021.53
Unit
PYG/USD
Basis
27 July 2026 close [bcp_fx2026].

Source: EVS Paraguay decision-support model

TAM / SAM / SOM

TAM
Vehicles
4,185
Jobs Per Year
4,813
Revenue PYG
6,016,250,000
Status
4,185 active planning vehicles × 1.15 × PYG1.25m.
SAM
Vehicles
1,281
Jobs Per Year
1,473
Revenue PYG
1,841,250,000
Status
TAM × 68% Greater Asunción × 45% independent reach.
Current executable SOM
Vehicles
0
Jobs Per Year
0
Revenue PYG
0
Status
Zero until every launch gate passes.
1 more row in the full report

Source: EVS Paraguay decision-support model

09

Customers and fleets

Prioritise uptime-sensitive corporate/rental fleets, ride-hailing, private owners and used-import dealers. Public e-buses are a separate training/EVSE opportunity and are excluded from the one-bay light-vehicle economics [bus_fleet] [mopc_bus_tests].

Customer segments

Private BEV/PHEV owners
Need
Diagnostics, charging faults, tyres/brakes, pre-purchase and transparent evidence.
Priority
High
Ride-hailing/taxi and owner-drivers
Need
Fast uptime, scheduled service and mobile triage.
Priority
High
Corporate, utility and rental fleets
Need
SLAs, preventive maintenance and fleet health reporting.
Priority
High
Used-import buyers/dealers
Need
Battery-health and pre-purchase inspection across Chinese and legacy brands.
Priority
High
Public e-bus operators
Need
Training, EVSE and uptime advisory; excluded from light-vehicle bay economics.
Priority
Separate

Source: EVS Paraguay decision-support model

Fleet segments

Corporate/utility/rental fleets
Entry Product
Uptime audit + fixed-price preventive plan
Evidence Gate
Two LOIs covering at least 35 paid jobs/month.
Ride-hailing/taxi
Entry Product
Evening diagnostics + chassis bundle
Evidence Gate
Named VINs and paid first-month appointments.
Used-vehicle dealers
Entry Product
Pre-purchase battery/diagnostic evidence
Evidence Gate
Volume agreement and supported VIN list.
Government/e-bus fleets
Entry Product
Training, safety and EVSE support
Evidence Gate
Separate procurement, tools and OEM-authorisation route.
Delivery/light commercial
Entry Product
Fleet PM and downtime SLA
Evidence Gate
Platform/tool access and parts lead-time acceptance.

Source: EVS Paraguay decision-support model

10

Brands and models

CADAM provides 2025 import shares by technology, not the active stock by model. BYD led both PHEV and BEV imports, while Volvo and Nissan were material BEV brands [cadam_2025]. Tool investment follows verified VIN counts and software access, not import publicity.

Leading H1 2026 light BEV+PHEV brands

PHEV
Brand
BYD
Units
—
Share of H1 2026 BEVs (%)
25.2
Source
2025 import share; 1,105 PHEV total [cadam_2025].
PHEV
Brand
Great Wall
Units
—
Share of H1 2026 BEVs (%)
16.5
Source
2025 import share [cadam_2025].
PHEV
Brand
Jetour / Chery
Units
—
Share of H1 2026 BEVs (%)
17.1
Source
8.8% + 8.3% combined for service-priority view [cadam_2025].
BEV
Brand
BYD
Units
—
Share of H1 2026 BEVs (%)
24.5
Source
2025 import share; 858 BEV total [cadam_2025].
BEV
Brand
Volvo
Units
—
Share of H1 2026 BEVs (%)
17.6
Source
2025 import share [cadam_2025].
BEV
Brand
Nissan
Units
—
Share of H1 2026 BEVs (%)
11.4
Source
2025 import share [cadam_2025].
HEV
Brand
Toyota
Units
—
Share of H1 2026 BEVs (%)
52.6
Source
Ordinary-HEV leader; excluded from core [cadam_2025].

Source: EVS Paraguay decision-support model

Priority models

BYD
Model
Song Plus / Song Pro / Shark
Powertrain
PHEV
Signal
Local range and leading 2025 PHEV brand; verify VIN/software access [byd_2025] [byd_songplus].
BYD
Model
Yuan Plus / Yuan Pro / Sealion 7 / Tang
Powertrain
BEV
Signal
Local range across three cities; authorised warranty competition [byd_2025] [byd_yuanplus].
Volvo
Model
EX30 / EX40 / EC40 / EX90
Powertrain
BEV
Signal
Local quotation portal; official-service warranty creates high OEM capture [volvo_quote] [volvo_service].
Volvo
Model
XC60 / XC90
Powertrain
PHEV
Signal
Local quotation portal; premium diagnostic opportunity after warranty.
JMEV / Zeekr / SERES
Model
Local distributor range
Powertrain
BEV
Signal
Official aftersales footprints exist; tool purchases follow VIN counts [santarosa_service] [seres_service].

Source: EVS Paraguay decision-support model

11In the full report

Competitive landscape

Authorised BYD, Volvo, Santa Rosa and SERES networks retain warranty, software and parts advantages. General independents compete on chassis and routine work; EV/HV capability is never inferred from a website and must be field-audited.

This section is in the full report.

12In the full report

Priority regions

Greater Asunción is the only launch market. Ciudad del Este/Hernandarias, Encarnación and Coronel Oviedo/Caaguazú are mobile/referral corridors supported by parc, charger or authorised-workshop evidence—not reasons for secondary fixed sites.

This section is in the full report.

13In the full report

Consumer and business incentives

Law 6925 provides ten-year import-duty/IVA relief, stepped vehicle-patent relief, parking provisions, charging targets, training duties and importer take-back obligations [law6925]. Its broad electric-vehicle definition includes hybrids, so every claim requires vehicle/HS-code and authority confirmation. No incentive is booked in pilot economics.

This section is in the full report.

14In the full report

Tax and FX

Economics are pre-IVA, unlevered and in nominal PYG. Paraguay applies 10% IRE and generally 10% IVA for the modelled workshop service, subject to local advice [dnit_iva] [dnit_ire]. USD equivalents use the BCP 27 July 2026 close of PYG6,021.53/USD [bcp_fx2026].

This section is in the full report.

15In the full report

Labour, licensing and workshop regulation

Entry requires entity/DNIT/IPS registration, municipal patent/licence and plans, MADES environmental classification/DIA, drainage and waste controls, fire/occupancy approval, INTN electrical certification and MTESS safety compliance. The relevant authority—not EVS—determines the final permit path.

This section is in the full report.

16In the full report

High-voltage safety

Phase 1 uses named authorised persons, VIN-specific isolation, proof of absence of voltage, insulated tools, thermal-event pre-planning and a hard no-pack-opening boundary. EVSE work follows qualified-provider and INTN inspection routes [intn_charge_standards] [intn_charge_inspection].

This section is in the full report.

17In the full report

Battery, waste and refrigerants

Law 6925 places exhausted-product take-back duties on importers/producers and requires separate dangerous-waste handling [law6925]. EVS must not remove, store or open traction batteries until a written classification, carrier, importer route and named authorised receiver exist. Ordinary workshop waste, effluent and environmental controls remain mandatory [mades_workshop2019].

This section is in the full report.

19In the full report

Franchise and operating model

Use one audited Greater Asunción partner bay under EVS procedures, job-card evidence and audit rights. No lease, secondary site or franchise award until the pilot passes every gate and sustains at least six months of economics.

This section is in the full report.

20In the full report

Pilot economics

A capped PYG350m one-bay setup is tested across three scenarios. The base case is 480 jobs/year at PYG1.35m ARO and 62% gross margin. All figures are pre-IVA and exclude financing, IRE, owner distributions and unapproved incentives.

This section is in the full report.

21In the full report

Risks and mitigations

The principal risks are a small/opaque pool, definition inflation, OEM software access, fragmented brands, parts lead times, battery custody, charger uptime, FX and regulatory implementation. The operating model converts each into a measurable gate.

This section is in the full report.

22In the full report

90-day entry plan

The sequence is evidence → demand → partner/site → compliance → supervised soft launch → paid pilot → board gate. No workstream authorises the next automatically.

This section is in the full report.

23In the full report

Explicit go / no-go gates

Failure of any safety, legal, battery or insurer gate is a stop. Commercial continuation additionally requires volume, ARO, gross margin, EBITDA and payback thresholds.

This section is in the full report.

24

Methodology and uncertainty

Sources were accessed on 10 August 2026. Primary/authoritative evidence is preferred; secondary sources and the live charging directory are labelled. Missing quantities remain unavailable, definitions are reconciled explicitly and EVS assumptions are sensitivity-tested.

Methodology

1. Definitions
Method
Use OLADE light BEV+PHEV stock; exclude ordinary HEVs, motorcycles, buses and mixed import totals from the core.
2. Evidence hierarchy
Method
Prefer OLADE, CADAM, DRA, BACN, Itaipu, INTN, MADES, DNIT, MIC, MTESS and BCP; label directories/secondary sources.
3. Reconciliation
Method
Treat 4,359 as stock, 4,049/5,877 as mixed import flows and 434/469 as quarterly light sales; never add them.
4. Service pool
Method
Sourced stock × explicit EVS active, service, city and reach assumptions; round vehicles/jobs before revenue.
5. Forecast
Method
15%/25%/35% five-year growth scenarios from active planning pool; not official forecasts.
6. Economics
Method
Nominal PYG, pre-IVA, unlevered, one managed bay; USD equivalent at PYG6,021.53.
7. Uncertainty
Method
Unknowns remain unavailable; charger directory is not an official uptime inventory; SOM is zero until gates pass.
8. Decision rule
Method
Approve only a reversible 90-day pilot; no automatic site, franchise or pack-repair expansion.

Source: EVS Paraguay decision-support model

25

Linked source register

Every material sourced figure resolves to the registry below. Publication/access dates and evidence roles are recorded; the EVS model source covers assumptions and calculations only.

26

EVS conclusion

Proceed only with a gated Greater Asunción managed-bay pilot. A dedicated site, franchise award, traction-pack work and regional expansion remain on hold until verified demand, platform access, compliance, battery route and economics support them.

Method / Sources and confidence

Where every figure
comes from.

Registrations, charging and legal requirements are read from primary sources. Where no official dataset exists, the model and its assumptions are published instead of a single unexplained number. This report is a dated snapshot: August 2026.

  1. 01Electric Mobility Monitor for Latin America and the Caribbean — June 2026
  2. 02Electric Mobility Monitor for Latin America and the Caribbean — PDF
  3. 03Electric-car imports rose 65% but fleet remains small
  4. 04Hybrid and electric vehicle imports grew 65.7% in 2025
  5. 05Hybrid and electric vehicle imports grew 396.8% through May 2026
  6. 06Hybrid and electric vehicle imports grew 70% through October 2025
  7. 07Hybrid and electric vehicle imports grew 62.8% through November 2025
  8. 08DRA records more than 3,063,442 registered vehicles
  9. 09Vehicle register passes 3.2 million
  10. 10Vehicle parc and Greater Asunción congestion
  11. 11Charging stations in Paraguay
  12. 12Charging stations in Asunción
  13. 13Public solar-roof EV charging station in Ciudad del Este
  14. 14Green Route launched to promote electric vehicles
  15. 15Green Route stations enter experimental operation
  16. 16INTN and Itaipu advance charger-station safety
  17. 17INTN inspects Itaipu electric-vehicle charging point
  18. 18Law 6925 — incentives and promotion of electric transport
  19. 19Electromobility legal framework
  20. 20First electric buses arrive in Paraguay
  21. 21Electric buses prepare for technical tests
  22. 22Mechanical workshop intervened for environmental-law violations
  23. 23Workshop intervened for poor waste management
  24. 24Asunción sanctions workshop for environmental and licensing failures
  25. 25Mandatory electrical-installation inspections for public establishments
  26. 26NP 2 028 96 low-voltage installations
  27. 27Value-added tax
  28. 28Business income tax
  29. 29Law 6380/19 — modernisation and simplification of the national tax system
  30. 30Open your company
  31. 31Foreign-investor certificates
  32. 32Law 60/90 investment incentives
  33. 33Employer registration and certificates
  34. 34Occupational health and safety agent
  35. 35Reference interbank exchange rate
  36. 36BYD 2025 market range in Ciudad del Este
  37. 37BYD Yuan Plus EV
  38. 38BYD Song Plus DM-i
  39. 39BYD Paraguay service inspection campaign
  40. 40Volvo Paraguay model quotation portal
  41. 41Volvo lifetime parts warranty — official service only
  42. 42Santa Rosa official multi-brand service
  43. 43SERES Paraguay aftersales network
  44. 44Green Wolf Evolution charging and technical support
  45. 45EVS Paraguay decision-support model

Reports are commercial research, not legal, tax or investment advice.

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