Market intelligence/South America/Report available
Paraguay.
EVS Paraguay EV Service Centre Market Entry
Decision-grade Paraguay assessment separating OLADE light BEV+PHEV stock from ordinary hybrids, mixed electrified imports, motorcycles and EVS assumptions.
Light plug-in pool
4,185
EVS active-factor pool from OLADE March 2026 light BEV+PHEV stock.
Stations
107
Crowd-sourced directory; official inventory and uptime unaudited.
Jobs/year
1,473
Assumption-led Greater Asunción independent-reach annual jobs.
Years
3.439
Base-case simple payback on PYG350m tooling/fit-out.
01/The verdict in full
Executive summary
- CONDITIONAL GO for one reversible managed partner bay in Greater Asunción; HOLD a greenfield centre and franchise award.
- OLADE-scope light BEV+PHEV stock was 4,359 in March 2026 [abc_olade2026] [olade_pdf2026]. Q1 light sales eased 7% year on year even as mixed HEV+PHEV+BEV imports accelerated, so definitions and timing matter.
- The EVS active planning pool is 4,185 vehicles; current executable SOM is zero until demand, regulatory, software, supply and battery-route gates pass.
- Phase 1 excludes traction-pack opening, removal, module repair and battery custody.
02
Board decision
Approve diligence and a capped PYG350m tooling/fit-out envelope only after 35 qualified paid appointments, two fleet LOIs covering 35 jobs/month, current VIN evidence and written compliance approvals. Base annual EBITDA is PYG101.76m with 3.44-year simple payback; the 90-day base case requires 120 paid jobs.
Decision Summary
- Decision
- CONDITIONAL GO — Greater Asunción managed partner bay
- Reason
- A reversible pilot is supportable only after demand, compliance, software and battery-route gates.
- Decision
- HOLD
- Reason
- 4,359 light plug-ins remain too few for an ungated dedicated national centre.
- Decision
- 4,359 light BEV+PHEV
- Reason
- OLADE scope at March 2026; ordinary HEVs, motorcycles and buses excluded [abc_olade2026] [olade_pdf2026].
- Decision
- Zero
- Reason
- Launch gates remain open; capex and market share are not yet authorised.
03
Market size
The current core is 4,359 light BEV+PHEVs at March 2026 [abc_olade2026]. Separate signals are 434 Q1-2026 light sales versus 469 a year earlier and 4,049 mixed BEV+PHEV+HEV imports in 2025, including 2,086 ordinary HEVs [abc_olade2026] [cadam_2025]. These are not additive. The rounded 3.2m total parc and motorcycle counts are context only [dra_parc2025].
HEV+PHEV+BEV annual flows; not the light plug-in stock series.
Market KPIs
- Value
- 4,359
- Unit
- vehicles
- Period
- March 2026
- Evidence
- OLADE scope [abc_olade2026] [olade_pdf2026]
- Value
- 434
- Unit
- vehicles
- Period
- Q1 2026
- Evidence
- Versus 469 in Q1 2025; -7% [abc_olade2026]
- Value
- 4,049
- Unit
- BEV+PHEV+HEV vehicles
- Period
- 2025
- Evidence
- Separate flow; 858 BEV, 1,105 PHEV, 2,086 HEV [cadam_2025]
- Value
- 3,200,000
- Unit
- vehicles, rounded
- Period
- June 2025
- Evidence
- DRA public update [dra_parc2025]
- Value
- 107
- Unit
- stations
- Period
- August 2026 access
- Evidence
- Crowd-sourced; not official [electromaps_py]
- Value
- 6,021.53
- Unit
- PYG/USD
- Period
- 27 July 2026 close
- Evidence
- BCP [bcp_fx2026]
Mixed electrified imports — separate from core stock
- BEV
- —
- PHEV (unavailable)
- —
- BEV used in model
- 543
- Scope
- Mixed electrified imports: HEV+PHEV+BEV; not plug-in stock [abc_olade2026].
- BEV
- —
- PHEV (unavailable)
- —
- BEV used in model
- 1,291
- Scope
- Mixed electrified imports; not plug-in stock [abc_olade2026].
- BEV
- —
- PHEV (unavailable)
- —
- BEV used in model
- 1,560
- Scope
- Mixed electrified imports; not plug-in stock [abc_olade2026].
- BEV
- —
- PHEV (unavailable)
- —
- BEV used in model
- 2,443
- Scope
- Mixed electrified imports; not plug-in stock [cadam_2025].
- BEV
- 858
- PHEV (unavailable)
- 1,105
- BEV used in model
- 4,049
- Scope
- Mixed total includes 2,086 ordinary HEVs [cadam_2025].
04
Definition control
BEV+PHEV stock is the service-market denominator. Ordinary HEVs, annual imports, quarterly sales, motorcycles, electric buses, stations, connectors and statutory charger targets are recorded separately and never summed [olade_pdf2026] [law6925].
Definition reconciliation
- Included
- Core
- Use
- BEV+PHEV under OLADE; 4,359 at March 2026.
- Included
- Excluded
- Use
- No external charging; 2,086 of 2025 mixed imports, not added to core.
- Included
- Flow only
- Use
- BEV+PHEV+HEV annual imports; useful for supply momentum, not stock.
- Included
- Separate
- Use
- 1,137,404 registered at July 2024; different service market [dra_parc2024].
- Included
- Separate fleet
- Use
- Public-fleet opportunity, not light stock [bus_fleet].
- Included
- Infrastructure
- Use
- 107 crowd-sourced locations; not verified connectors or uptime.
05
Forecast scenarios
EVS applies cautious/base/high five-year growth of 15%/25%/35% to the 4,185 active planning pool. These are service-capacity scenarios—not official forecasts—and the 2026 mixed-import surge is not mechanically applied to stock.
15%, 25% and 35% annual growth from the EVS active pool; not official forecasts.
Five-year EV planning scenarios
- Annual Growth Pct
- 15
- Stock 2031
- 8,418
- Interpretation
- Q1 decline and current small stock constrain scaling.
- Annual Growth Pct
- 25
- Stock 2031
- 12,772
- Interpretation
- Import acceleration and brand depth translate into serviceable ageing stock.
- Annual Growth Pct
- 35
- Stock 2031
- 18,766
- Interpretation
- Policy, low-cost supply and fleets accelerate; capacity stress case.
06
Charging infrastructure
Electromaps listed 107 Paraguayan stations and 31 in Asunción at access, but it is a crowd-sourced live directory rather than an official installed/uptime census [electromaps_py] [electromaps_asu]. Itaipu provides primary evidence for specific corridor and Ciudad del Este assets [itaipu_cde] [itaipu_route_ops]. Law 6925 targets are not counted as delivered.
Directory counts, verified pilots and statutory targets are distinct.
Charging evidence and unknowns
- Value
- 107
- Unit
- stations
- Period
- August 2026 access
- Status
- Crowd-sourced live total; official inventory, duplicates and uptime unaudited [electromaps_py].
- Value
- 31
- Unit
- stations
- Period
- August 2026 access
- Status
- Dynamic count; connector and availability audit required [electromaps_asu].
- Value
- 11
- Unit
- stations
- Period
- August 2026 access
- Status
- Directory count, not official [electromaps_py].
- Value
- 6
- Unit
- stations
- Period
- August 2026 access
- Status
- Directory count, not official [electromaps_py].
- Value
- 20
- Unit
- functional fast stations in Asunción
- Period
- Within three years by statute
- Status
- Legal target, not treated as delivered [law6925].
- Value
- 8.5
- Unit
- kWp
- Period
- February 2025
- Status
- Public pilot supports more than one vehicle simultaneously [itaipu_cde].
07
Vehicle parc age and service demand
No authoritative plug-in or total-parc age distribution was located, so EVS does not invent an average age. Demand is modelled from sourced plug-in stock and explicit service-frequency assumptions. Capital plus Central held 46.5% of the all-vehicle parc in March 2025; EVS uses a higher 68% plug-in concentration only as a disclosed assumption [parc_mar2025].
Vehicle parc and service demand
- Value
- 4,359
- Unit
- vehicles at March 2026
- Implication
- Best current comparable anchor; obtain active VIN/powertrain file.
- Value
- 96%
- Unit
- assumption
- Implication
- Creates a 4,185-vehicle planning pool.
- Value
- 3.2m
- Unit
- rounded at June 2025
- Implication
- Context only; plug-in share is roughly 0.14% with mismatched dates [dra_parc2025].
- Value
- Unavailable
- Unit
- years
- Implication
- Do not invent; request first-registration/import-year distribution.
- Value
- 1,137,404
- Unit
- vehicles at July 2024
- Implication
- Exclude from light-EV economics; assess separately [dra_parc2024].
08
TAM / SAM / SOM
Sourced stock is separated from every EVS assumption. TAM uses active factor, service frequency and ARO; SAM adds Greater Asunción concentration and independent reach. Current executable SOM remains zero until every launch gate passes.
Current executable SOM is zero; one-bay base target is post-gate capacity.
Sizing assumptions
- Value
- 4,359
- Unit
- vehicles
- Basis
- OLADE March 2026.
- Value
- 96
- Unit
- %
- Basis
- EVS haircut pending active VIN file.
- Value
- 1.15
- Unit
- events/vehicle/year
- Basis
- EVS young-fleet blended assumption.
- Value
- 1,250,000
- Unit
- PYG pre-IVA
- Basis
- EVS assumption; validate with paid jobs.
- Value
- 68
- Unit
- %
- Basis
- EVS assumption; all-vehicle Capital+Central share is 46.5%, EV distribution unavailable.
- Value
- 45
- Unit
- %
- Basis
- EVS assumption after OEM/warranty/fleet capture.
- Value
- 6,021.53
- Unit
- PYG/USD
- Basis
- 27 July 2026 close [bcp_fx2026].
TAM / SAM / SOM
- Vehicles
- 4,185
- Jobs Per Year
- 4,813
- Revenue PYG
- 6,016,250,000
- Status
- 4,185 active planning vehicles × 1.15 × PYG1.25m.
- Vehicles
- 1,281
- Jobs Per Year
- 1,473
- Revenue PYG
- 1,841,250,000
- Status
- TAM × 68% Greater Asunción × 45% independent reach.
- Vehicles
- 0
- Jobs Per Year
- 0
- Revenue PYG
- 0
- Status
- Zero until every launch gate passes.
09
Customers and fleets
Prioritise uptime-sensitive corporate/rental fleets, ride-hailing, private owners and used-import dealers. Public e-buses are a separate training/EVSE opportunity and are excluded from the one-bay light-vehicle economics [bus_fleet] [mopc_bus_tests].
Customer segments
- Need
- Diagnostics, charging faults, tyres/brakes, pre-purchase and transparent evidence.
- Priority
- High
- Need
- Fast uptime, scheduled service and mobile triage.
- Priority
- High
- Need
- SLAs, preventive maintenance and fleet health reporting.
- Priority
- High
- Need
- Battery-health and pre-purchase inspection across Chinese and legacy brands.
- Priority
- High
- Need
- Training, EVSE and uptime advisory; excluded from light-vehicle bay economics.
- Priority
- Separate
Fleet segments
- Entry Product
- Uptime audit + fixed-price preventive plan
- Evidence Gate
- Two LOIs covering at least 35 paid jobs/month.
- Entry Product
- Evening diagnostics + chassis bundle
- Evidence Gate
- Named VINs and paid first-month appointments.
- Entry Product
- Pre-purchase battery/diagnostic evidence
- Evidence Gate
- Volume agreement and supported VIN list.
- Entry Product
- Training, safety and EVSE support
- Evidence Gate
- Separate procurement, tools and OEM-authorisation route.
- Entry Product
- Fleet PM and downtime SLA
- Evidence Gate
- Platform/tool access and parts lead-time acceptance.
10
Brands and models
CADAM provides 2025 import shares by technology, not the active stock by model. BYD led both PHEV and BEV imports, while Volvo and Nissan were material BEV brands [cadam_2025]. Tool investment follows verified VIN counts and software access, not import publicity.
Leading H1 2026 light BEV+PHEV brands
- Brand
- BYD
- Units
- —
- Share of H1 2026 BEVs (%)
- 25.2
- Source
- 2025 import share; 1,105 PHEV total [cadam_2025].
- Brand
- Great Wall
- Units
- —
- Share of H1 2026 BEVs (%)
- 16.5
- Source
- 2025 import share [cadam_2025].
- Brand
- Jetour / Chery
- Units
- —
- Share of H1 2026 BEVs (%)
- 17.1
- Source
- 8.8% + 8.3% combined for service-priority view [cadam_2025].
- Brand
- BYD
- Units
- —
- Share of H1 2026 BEVs (%)
- 24.5
- Source
- 2025 import share; 858 BEV total [cadam_2025].
- Brand
- Volvo
- Units
- —
- Share of H1 2026 BEVs (%)
- 17.6
- Source
- 2025 import share [cadam_2025].
- Brand
- Nissan
- Units
- —
- Share of H1 2026 BEVs (%)
- 11.4
- Source
- 2025 import share [cadam_2025].
- Brand
- Toyota
- Units
- —
- Share of H1 2026 BEVs (%)
- 52.6
- Source
- Ordinary-HEV leader; excluded from core [cadam_2025].
Priority models
- Model
- Song Plus / Song Pro / Shark
- Powertrain
- PHEV
- Signal
- Local range and leading 2025 PHEV brand; verify VIN/software access [byd_2025] [byd_songplus].
- Model
- Yuan Plus / Yuan Pro / Sealion 7 / Tang
- Powertrain
- BEV
- Signal
- Local range across three cities; authorised warranty competition [byd_2025] [byd_yuanplus].
- Model
- EX30 / EX40 / EC40 / EX90
- Powertrain
- BEV
- Signal
- Local quotation portal; official-service warranty creates high OEM capture [volvo_quote] [volvo_service].
- Model
- XC60 / XC90
- Powertrain
- PHEV
- Signal
- Local quotation portal; premium diagnostic opportunity after warranty.
- Model
- Local distributor range
- Powertrain
- BEV
- Signal
- Official aftersales footprints exist; tool purchases follow VIN counts [santarosa_service] [seres_service].
11In the full report
Competitive landscape
Authorised BYD, Volvo, Santa Rosa and SERES networks retain warranty, software and parts advantages. General independents compete on chassis and routine work; EV/HV capability is never inferred from a website and must be field-audited.
This section is in the full report.
12In the full report
Priority regions
Greater Asunción is the only launch market. Ciudad del Este/Hernandarias, Encarnación and Coronel Oviedo/Caaguazú are mobile/referral corridors supported by parc, charger or authorised-workshop evidence—not reasons for secondary fixed sites.
This section is in the full report.
13In the full report
Consumer and business incentives
Law 6925 provides ten-year import-duty/IVA relief, stepped vehicle-patent relief, parking provisions, charging targets, training duties and importer take-back obligations [law6925]. Its broad electric-vehicle definition includes hybrids, so every claim requires vehicle/HS-code and authority confirmation. No incentive is booked in pilot economics.
This section is in the full report.
14In the full report
Tax and FX
Economics are pre-IVA, unlevered and in nominal PYG. Paraguay applies 10% IRE and generally 10% IVA for the modelled workshop service, subject to local advice [dnit_iva] [dnit_ire]. USD equivalents use the BCP 27 July 2026 close of PYG6,021.53/USD [bcp_fx2026].
This section is in the full report.
15In the full report
Labour, licensing and workshop regulation
Entry requires entity/DNIT/IPS registration, municipal patent/licence and plans, MADES environmental classification/DIA, drainage and waste controls, fire/occupancy approval, INTN electrical certification and MTESS safety compliance. The relevant authority—not EVS—determines the final permit path.
This section is in the full report.
16In the full report
High-voltage safety
Phase 1 uses named authorised persons, VIN-specific isolation, proof of absence of voltage, insulated tools, thermal-event pre-planning and a hard no-pack-opening boundary. EVSE work follows qualified-provider and INTN inspection routes [intn_charge_standards] [intn_charge_inspection].
This section is in the full report.
17In the full report
Battery, waste and refrigerants
Law 6925 places exhausted-product take-back duties on importers/producers and requires separate dangerous-waste handling [law6925]. EVS must not remove, store or open traction batteries until a written classification, carrier, importer route and named authorised receiver exist. Ordinary workshop waste, effluent and environmental controls remain mandatory [mades_workshop2019].
This section is in the full report.
18In the full report
Recommended service portfolio
Lead with diagnostics, non-invasive battery-health evidence, charging-fault triage, chassis, 12V, cooling/HVAC, pre-purchase and fleet preventive maintenance. Pack opening, module repair and traction-battery custody are excluded.
This section is in the full report.
19In the full report
Franchise and operating model
Use one audited Greater Asunción partner bay under EVS procedures, job-card evidence and audit rights. No lease, secondary site or franchise award until the pilot passes every gate and sustains at least six months of economics.
This section is in the full report.
20In the full report
Pilot economics
A capped PYG350m one-bay setup is tested across three scenarios. The base case is 480 jobs/year at PYG1.35m ARO and 62% gross margin. All figures are pre-IVA and exclude financing, IRE, owner distributions and unapproved incentives.
This section is in the full report.
21In the full report
Risks and mitigations
The principal risks are a small/opaque pool, definition inflation, OEM software access, fragmented brands, parts lead times, battery custody, charger uptime, FX and regulatory implementation. The operating model converts each into a measurable gate.
This section is in the full report.
22In the full report
90-day entry plan
The sequence is evidence → demand → partner/site → compliance → supervised soft launch → paid pilot → board gate. No workstream authorises the next automatically.
This section is in the full report.
23In the full report
Explicit go / no-go gates
Failure of any safety, legal, battery or insurer gate is a stop. Commercial continuation additionally requires volume, ARO, gross margin, EBITDA and payback thresholds.
This section is in the full report.
24
Methodology and uncertainty
Sources were accessed on 10 August 2026. Primary/authoritative evidence is preferred; secondary sources and the live charging directory are labelled. Missing quantities remain unavailable, definitions are reconciled explicitly and EVS assumptions are sensitivity-tested.
Methodology
- Method
- Use OLADE light BEV+PHEV stock; exclude ordinary HEVs, motorcycles, buses and mixed import totals from the core.
- Method
- Prefer OLADE, CADAM, DRA, BACN, Itaipu, INTN, MADES, DNIT, MIC, MTESS and BCP; label directories/secondary sources.
- Method
- Treat 4,359 as stock, 4,049/5,877 as mixed import flows and 434/469 as quarterly light sales; never add them.
- Method
- Sourced stock × explicit EVS active, service, city and reach assumptions; round vehicles/jobs before revenue.
- Method
- 15%/25%/35% five-year growth scenarios from active planning pool; not official forecasts.
- Method
- Nominal PYG, pre-IVA, unlevered, one managed bay; USD equivalent at PYG6,021.53.
- Method
- Unknowns remain unavailable; charger directory is not an official uptime inventory; SOM is zero until gates pass.
- Method
- Approve only a reversible 90-day pilot; no automatic site, franchise or pack-repair expansion.
25
Linked source register
Every material sourced figure resolves to the registry below. Publication/access dates and evidence roles are recorded; the EVS model source covers assumptions and calculations only.
26
EVS conclusion
Proceed only with a gated Greater Asunción managed-bay pilot. A dedicated site, franchise award, traction-pack work and regional expansion remain on hold until verified demand, platform access, compliance, battery route and economics support them.
Method / Sources and confidence
Where every figure
comes from.
Registrations, charging and legal requirements are read from primary sources. Where no official dataset exists, the model and its assumptions are published instead of a single unexplained number. This report is a dated snapshot: August 2026.
- 01Electric Mobility Monitor for Latin America and the Caribbean — June 2026
- 02Electric Mobility Monitor for Latin America and the Caribbean — PDF
- 03Electric-car imports rose 65% but fleet remains small
- 04Hybrid and electric vehicle imports grew 65.7% in 2025
- 05Hybrid and electric vehicle imports grew 396.8% through May 2026
- 06Hybrid and electric vehicle imports grew 70% through October 2025
- 07Hybrid and electric vehicle imports grew 62.8% through November 2025
- 08DRA records more than 3,063,442 registered vehicles
- 09Vehicle register passes 3.2 million
- 10Vehicle parc and Greater Asunción congestion
- 11Charging stations in Paraguay
- 12Charging stations in Asunción
- 13Public solar-roof EV charging station in Ciudad del Este
- 14Green Route launched to promote electric vehicles
- 15Green Route stations enter experimental operation
- 16INTN and Itaipu advance charger-station safety
- 17INTN inspects Itaipu electric-vehicle charging point
- 18Law 6925 — incentives and promotion of electric transport
- 19Electromobility legal framework
- 20First electric buses arrive in Paraguay
- 21Electric buses prepare for technical tests
- 22Mechanical workshop intervened for environmental-law violations
- 23Workshop intervened for poor waste management
- 24Asunción sanctions workshop for environmental and licensing failures
- 25Mandatory electrical-installation inspections for public establishments
- 26NP 2 028 96 low-voltage installations
- 27Value-added tax
- 28Business income tax
- 29Law 6380/19 — modernisation and simplification of the national tax system
- 30Open your company
- 31Foreign-investor certificates
- 32Law 60/90 investment incentives
- 33Employer registration and certificates
- 34Occupational health and safety agent
- 35Reference interbank exchange rate
- 36BYD 2025 market range in Ciudad del Este
- 37BYD Yuan Plus EV
- 38BYD Song Plus DM-i
- 39BYD Paraguay service inspection campaign
- 40Volvo Paraguay model quotation portal
- 41Volvo lifetime parts warranty — official service only
- 42Santa Rosa official multi-brand service
- 43SERES Paraguay aftersales network
- 44Green Wolf Evolution charging and technical support
- 45EVS Paraguay decision-support model
Reports are commercial research, not legal, tax or investment advice.
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