Market IntelligenceSouth America

Peru

Peru EV Service Centre Market Entry

Decision-grade EVS market-entry assessment for Peru with explicit evidence gates, plug-in-only service sizing and a capped Lima/Callao pilot model.

Snapshot: 10 August 202627-page full report
Talk to the expansion team
Vehicles
3,425

Conservative cumulative new BEV+PHEV sales floor, not active stock.

Verified count
0

No current authoritative audited public-charger total found.

Jobs/year
1,495

Assumption-led independent-reach Lima/Callao annual service jobs.

Years
3.36

Base simple payback on capped partner-bay launch budget.

Executive summary

The verdict in full

  • CONDITIONAL GO only for evidence gathering and a reversible one-bay Lima/Callao managed-partner pilot. Peru sold 1,314 new BEVs plus PHEVs in 2025 and another 497 in Q1 2026, but neither figure is an official active-stock count [gestion_2025] [aap_q1_2026].
  • HOLD a standalone centre and any franchise award. EVS can document a conservative 3,425-unit cumulative new plug-in sales floor from 2021 through Q1 2026; after a 97% survival assumption the model has about 3,322 active vehicles, too small for irreversible fixed infrastructure.
  • Current executable SOM is zero. The SUNARP active register, customer anchors, premises, insurer, technical-data, technician and waste gates are open.
  • Do not open traction batteries. The reviewed waste framework is strict, but no source established a written local damaged traction-pack treatment chain [waste_law] [battery_import].

Board decision requested

Authorise up to 45 days of evidence and partner diligence. Do not sign a long lease, grant territory, place the PEN 120,000 tooling order or take custody of vehicles until gates G1-G5 pass. If they pass, release a capped 90-day pilot targeting 90 paid jobs, PEN 600+ average repair order, at least 55% gross margin and zero HV incidents.

Decision Summary

Overall verdict
Decision
CONDITIONAL GO
Reason
Evidence gathering and one-bay Lima/Callao managed-partner pilot only.
Standalone centre
Decision
HOLD
Reason
Documented plug-in floor and base economics do not support fixed greenfield infrastructure.
Franchise award
Decision
HOLD
Reason
No audited multi-site demand, quality system or profitable pilot evidence.
Traction-battery opening
Decision
NO-GO
Reason
No reviewed source established a written local downstream route for opened packs.
Current executable SOM
Decision
0 jobs
Reason
Pre-launch evidence, safety, licence, data and waste gates remain open.

Market size and adoption

Peru’s full 2025 electrified market reached 10,239 vehicles, but 8,925 were non-plug-in HEV/MHEV and are excluded from EVS plug-in sizing [gestion_2025]. The 2025 plug-in flow was 780 BEVs plus 534 PHEVs, or 1,314. Q1 2026 added 214 BEVs and 283 PHEVs [aap_q1_2026]. H1 2026 all-electrified sales accelerated to 8,285, but EVS does not infer a plug-in count from the June technology share [aap_h1_2026].

Annual BEV + PHEV sales observations

Q1 2026 is partial and not comparable with full years.

91
272
556
695
1,314
497
2021
2022
2023
2024
2025
Q1 2026

Market KPIs

All electrified sales
Value
10,239
Unit
vehicles
Period
2025
Evidence
AAP/SUNARP [gestion_2025]
BEV sales
Value
780
Unit
vehicles
Period
2025
Evidence
AAP/SUNARP [gestion_2025]
PHEV sales
Value
534
Unit
vehicles
Period
2025
Evidence
AAP/SUNARP [gestion_2025]
Plug-in sales
Value
1,314
Unit
BEV+PHEV
Period
2025
Evidence
780+534 [gestion_2025]
All electrified sales
Value
8,285
Unit
vehicles
Period
H1 2026
Evidence
AAP/SUNARP [aap_h1_2026]
Plug-in sales
Value
497
Unit
BEV+PHEV
Period
Q1 2026
Evidence
214+283 [aap_q1_2026]
Electrified share
Value
6
Unit
% approx.
Period
June 2026
Evidence
All technologies [aap_h1_2026]
Lima concentration
Value
90
Unit
% plus
Period
reported Jan 2025
Evidence
All electrified sales [aap_lima]

BEV/PHEV adoption history

2021
Bev
33
Phev
58
Plug In
91
Scope
full year
2022
Bev
165
Phev
107
Plug In
272
Scope
full year
2023
Bev
267
Phev
289
Plug In
556
Scope
full year
2024
Bev
435
Phev
260
Plug In
695
Scope
full year
2025
Bev
780
Phev
534
Plug In
1,314
Scope
full year
Q1 2026
Bev
214
Phev
283
Plug In
497
Scope
quarter only

Definitions are a decision control

“Electrified” includes BEV, PHEV, HEV and MHEV in current AAP reporting. Only BEV and PHEV are externally rechargeable and form the core EVS service pool. Annual registrations are a flow, not active stock. The 3,425 figure is therefore a documented sales floor—not an official parc—and must be replaced by a SUNARP active VIN extract before capital release.

Definition reconciliation

Electrified
Included
BEV, PHEV, HEV and MHEV
Use
Adoption context only; not the EVS service denominator.
Plug-in
Included
BEV and PHEV
Use
EVS service-relevant denominator.
Documented sales floor
Included
New BEV+PHEV sales 2021-Q1 2026
Use
Conservative planning base, not official active stock.
Active pool
Included
Sales floor x 97% survival
Use
EVS assumption; validate against SUNARP VIN extract.
Public charger count
Included
No current audited national count
Use
A dated 2024 estimate is context, not a 2026 KPI.

Cautious, base and high scenarios

EVS compounds the 3,425-unit documented floor for five years at 15%, 25% and 35%. The resulting 2031 values are scenarios, not forecasts: they omit retirement, parallel imports, migration and policy shocks. No consumer subsidy is embedded.

Documented plug-in floor scenarios to 2031

EVS scenarios from 3,425; not official active-stock forecasts.

Cautious6,889
Base10,452
HighBase case15,358

Five-year planning scenarios

Cautious
Annual Growth Pct
15
Stock 2031
6,889
Interpretation
Planning scenario, not forecast
Base
Annual Growth Pct
25
Stock 2031
10,452
Interpretation
Planning scenario, not forecast
High
Annual Growth Pct
35
Stock 2031
15,358
Interpretation
Planning scenario, not forecast
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Charging infrastructure

Peru now has a national installation/operation rule and an IEC-aligned charging standard [minem_charging_rule] [produce_iec]. However, EVS found no current authoritative audited national public-charger total. A secondary early-2024 estimate of 65 public and 500 residential chargers is retained only as a dated baseline; the same source’s expectation of roughly 90 public chargers is not an observed result [gestion_charging].

Charging evidence with incompatible units

Counts and kW are shown only as evidence observations, not a combined network total.

65
500
90
60
44
Public chargers
Residential chargers
Public chargers expected
Repsol fast charger
MINEM demonstration charger

Charging evidence

Public chargers
Value
65
Unit
chargers
Period
early 2024 estimate
Status
secondary dated baseline
Residential chargers
Value
500
Unit
chargers
Period
early 2024 estimate
Status
secondary dated baseline
Public chargers expected
Value
90
Unit
chargers
Period
2024 expectation
Status
forecast, not observed
Repsol fast charger
Value
60
Unit
kW
Period
June 2024
Status
official site observation
MINEM demonstration charger
Value
44
Unit
kW
Period
October 2021
Status
official site observation

Vehicle parc age and service demand

Peru’s overall parc averages more than 14 years, while public/cargo vehicles average 22.5 years [aap_parc_age]. That supports a large conventional aftermarket but must not be misapplied to a young plug-in cohort. The more relevant leading indicators are the growing plug-in flow, a used market of 274,689 light-vehicle transactions in H1 2025 and the future need for defensible battery-health and pre-purchase reports [aap_used_2025].

Vehicle parc and service demand

Average national vehicle-parc age
Value
over 14
Unit
years
Implication
Large conventional aftermarket; do not apply this age to the young plug-in cohort.
Public/cargo average age
Value
22.5
Unit
years
Implication
Fleet-renewal opportunity, not current plug-in service demand.
Used light-vehicle transactions
Value
274,689
Unit
H1 2025
Implication
Strong used-market culture will eventually create independent plug-in demand.
Used-to-new ratio
Value
3
Unit
used per new
Implication
Pre-purchase inspection and battery state-of-health products can become important.

Transparent serviceable-pool model

The documented floor is 91 + 272 + 556 + 695 + 1,314 + 497 = 3,425 new BEVs/PHEVs sold from 2021 through Q1 2026 [aap_2021] [aap_2022] [aap_2023] [aap_2024] [gestion_2025] [aap_q1_2026]. EVS applies 97% active survival, 1.25 paid events per active vehicle and PEN 650 per order. It then applies 90% Lima/Callao concentration—conservative relative to “more than 90%”—and 40% independent reach [aap_lima].

Annual service-pool funnel

Jobs per year; post-gate pilot target is not current SOM.

4,153
1,495
0
360
TAM
SAM
Executable SOM now
Post-gate pilot target

Sizing assumptions

Documented new plug-in sales floor
Value
3,425
Unit
vehicles
Basis
Sum 2021-2025 full-year BEV+PHEV plus Q1 2026; sourced.
Active survival
Value
97
Unit
%
Basis
EVS assumption reflecting recent cohort.
Annual paid service events
Value
1.25
Unit
events/vehicle
Basis
EVS planning assumption.
Average repair order
Value
650
Unit
PEN/event
Basis
EVS pilot assumption; validate with 30 quotes and paid jobs.
Lima/Callao concentration
Value
90
Unit
%
Basis
Conservative use of AAP statement more than 90%.
Independent reach
Value
40
Unit
%
Basis
EVS assumption after warranty/dealer capture.

TAM / SAM / SOM

TAM
Vehicles
3,322
Jobs Per Year
4,153
Revenue Pen
2,699,328
Status
Assumption-led active national service pool.
SAM
Vehicles
1,196
Jobs Per Year
1,495
Revenue Pen
971,758
Status
Lima/Callao x independent reach.
Executable SOM now
Vehicles
0
Jobs Per Year
0
Revenue Pen
0
Status
All pre-launch gates open.
1 more row in the full report

Customer and fleet segments

The first revenue pool is retail owners, used-vehicle channels and small fleets needing uptime rather than complex pack repair. PHEVs are important because they combine HV, charging and combustion-system needs. Customer acquisition must be based on paid-anchor evidence, not the headline all-electrified number.

Customer segments

Retail BEV owners
Need
Transparent diagnosis, tyres, alignment, brakes, HVAC, 12-V, charging faults
Priority
1
Retail PHEV owners
Need
Dual-system diagnosis plus ICE maintenance
Priority
1
Used plug-in buyers/sellers
Need
Pre-purchase inspection and battery health report
Priority
1
Premium out-of-warranty owners
Need
Alternative to dealer pricing without losing technical discipline
Priority
2
Ride-hail and delivery operators
Need
Uptime, mobile triage, scheduled maintenance
Priority
2

Fleet segments

Corporate fleets
Entry Product
Depot audit and per-vehicle maintenance plan
Evidence Gate
10-vehicle anchor LOI
Public and transit pilots
Entry Product
Technical readiness and warranty-safe triage
Evidence Gate
Tender or programme eligibility
Rental and hospitality
Entry Product
Charging support and uptime SLA
Evidence Gate
Five-vehicle paid pilot
Last-mile/light commercial
Entry Product
Mobile diagnostics and tyres
Evidence Gate
Utilisation and route study
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Leading brands and models

A secondary transcription of AAP/SUNARP 2025 tables identifies Volvo and BYD as the two largest BEV brands and BYD and Volvo as the two largest PHEV brands [aap_brands_2025]. BYD Yuan UP was reported as the leading BEV through July 2025; Song Pro and Shark were among leading PHEVs [byd_models]. EVS must validate the active model-year mix before buying diagnostic subscriptions.

Leading plug-in brands in 2025

BEV
Brand
Volvo
Units
192
Share Pct
24.6
Source
[aap_brands_2025]
BEV
Brand
BYD
Units
179
Share Pct
22.9
Source
[aap_brands_2025]
PHEV
Brand
BYD
Units
210
Share Pct
39.3
Source
[aap_brands_2025]
PHEV
Brand
Volvo
Units
183
Share Pct
34.3
Source
[aap_brands_2025]

Priority models

BYD
Model
Yuan UP
Powertrain
BEV
Signal
Reported leading BEV through July 2025.
BYD
Model
Song Pro
Powertrain
PHEV
Signal
Reported among top PHEVs.
BYD
Model
Shark
Powertrain
PHEV pickup
Signal
Reported among top PHEVs.
Volvo
Model
EX30
Powertrain
BEV
Signal
Official Peru product page.
Volvo
Model
EX90 / XC90
Powertrain
BEV / PHEV
Signal
Official Peru range; premium diagnostic complexity.

Competitor structure

OEM workshops hold the warranty, software and genuine-parts advantage. Volvo evidences workshops in La Molina and Arequipa [volvo_service]. Bosch Car Service states that its Peruvian network serves electric and hybrid vehicles across several cities, but EVS must audit actual site-level HV competency rather than infer it from network branding [bosch_peru].

Full analysis available in the complete report
Detailed findings, comparison matrices and recommendations.

Competitor map

Volvo authorised workshops
Type
OEM/dealer
Footprint
La Molina and Arequipa evidenced
Threat
Warranty, OEM data and parts access
Response
Target out-of-warranty and overflow; never imply authorised status.
BYD/dealer aftersales
Type
OEM/dealer
Footprint
Growing Lima plug-in base
Threat
Battery warranty and proprietary tools
Response
Partner/referral or non-invasive service only until data access.
2 more rows in the full report

Priority geography

Lima/Callao is the only sensible first market because more than 90% of electrified sales were reported in Lima [aap_lima]. Arequipa is the first spoke candidate; Trujillo, Cusco and the northern corridor remain evidence-led options. No provincial site should precede an active-registration and charger audit.

Full analysis available in the complete report
Detailed findings, comparison matrices and recommendations.

Priority regions

1
Region
Lima and Callao
Rationale
More than 90% of electrified sales reported in Lima; deepest dealer, fleet and charging ecosystem.
Mode
Pilot now after gates
4 more rows in the full report

Consumer, business and investment incentives

The base case assumes no direct purchase subsidy and no broad EV tax exemption. AAP reported no large-scale direct subsidies, tax exemptions or procurement policy in Q1 2026 [aap_incentives]. A 2022 MINEM proposal is not an enacted benefit [minem_proposal]. The reviewed special 50% depreciation regime covered eligible acquisitions in 2023-2024 and is not applied to a new 2026 vehicle or workshop investment [mef_depreciation].

Full analysis available in the complete report
Detailed findings, comparison matrices and recommendations.

Consumer incentives

Direct purchase subsidy
Status
No large-scale programme evidenced
Implication
Do not include in demand model.
Broad EV tax exemption
Status
Not evidenced
Implication
Do not claim IGV, ISC, tariff or vehicle-tax exemption.
2 more rows in the full report

Business incentives

E-Motion
Status
Technical assistance and finance access programme
Action
Engage ATU/AFD/GIZ; do not book funding.
Special EV depreciation
Status
Reviewed eligibility tied to 2023-2024 acquisitions
Action
No 2026 benefit modelled; obtain tax opinion.
2 more rows in the full report

Tax baseline

EVS models normal tax treatment: 18% IGV and, where the general regime applies, 29.5% corporate income tax [sunat_igv] [sunat_income]. Import tariff, ISC and IGV depend on classification; a written customs opinion is required and no blanket EV exemption is assumed [sunat_import].

Full analysis available in the complete report
Detailed findings, comparison matrices and recommendations.

Tax baseline

IGV
Rate
18%
Treatment
Apply to taxable sales/purchases; confirm credit mechanics.
Corporate income tax, general regime
Rate
29.5%
Treatment
Model after depreciation and deductible costs.
2 more rows in the full report

Entity, workshop and labour regulation

A local operating entity needs SUNARP constitution and an active RUC [company_ruc]. The municipality determines zoning, compatibility, risk level, ITSE sequence and licence; high/very-high-risk premises require prior ITSE and the certificate is renewed every two years [license_itse]. EVS must obtain the ruling for the exact workshop, charger, storage and quarantine configuration.

Full analysis available in the complete report
Detailed findings, comparison matrices and recommendations.

Licensing path

Entity and RUC
Evidence
SUNARP constitution and active/habido RUC
Gate
Before contracts/invoicing
Zoning and compatibility
Evidence
Written municipal confirmation for workshop use
Gate
Before lease
3 more rows in the full report

Labour and safety obligations

Law 29783 SST system
Owner
Operating entity
Control
Risk assessment, training, PPE, incident process and worker participation.
HV competency
Owner
EVS technical lead
Control
Two trained technicians plus independent rescuer; annual practical assessment.
2 more rows in the full report

High-voltage and charging safety

Law 29783 supplies the occupational-safety backbone [sst_law]. It is not an EV-specific competence certificate, so EVS adds a hard internal scheme: two assessed HV technicians, an independent rescuer, lock/tag/verify-absence-of-voltage, calibrated instruments, quarantine and insurer-accepted emergency response. Charging installation must align with DS 036-2023-EM and NTP-IEC 61851-1 [minem_charging_rule] [produce_iec].

Full analysis available in the complete report
Detailed findings, comparison matrices and recommendations.

High-voltage controls

Orange-cable exclusion and safe state
Standard
OEM procedure plus EVS SOP
Proof
Observed practical assessment
CAT-rated meter and proving unit
Standard
Tool calibration register
Proof
Pre/post test record
Insulated gloves/tools and arc/fire controls
Standard
Risk-specific PPE matrix
Proof
Inspection and replacement log
Vehicle quarantine
Standard
Damaged/wet/thermal-event separation zone
Proof
Premises and fire-authority sign-off
Charging installation
Standard
DS 036-2023-EM and NTP-IEC 61851-1
Proof
Engineer certificate and commissioning record

Battery, waste and workshop environmental controls

Legislative Decree 1278 and its regulation govern integrated solid-waste management [waste_law] [waste_reg]. SIGERSOL supports non-municipal declarations and hazardous-waste manifests [sigersol]. The NFU regime requires controlled tyre routes [nfu_rule] [nfu_2026]. Because the reviewed sources do not establish an available local traction-pack treatment chain, EVS launch scope excludes opening damaged or end-of-life packs.

Full analysis available in the complete report
Detailed findings, comparison matrices and recommendations.

Battery and waste routes

Intact traction pack under warranty
Route
OEM referral
Status
Allowed only with chain-of-custody evidence.
Opened or damaged traction pack
Route
No EVS work until written EO-RS/export/downstream route
Status
Hard no-go.
3 more rows in the full report

Franchise and operating model

Use an EVS-managed capability cell within an audited Lima/Callao partner. The partner provides a compliant bay and base labour; EVS controls SOPs, tools, training, data, pricing guardrails and quality. Use a non-exclusive revenue-share agreement with termination and audit rights. Do not franchise until two sites have repeatable profitable evidence.

Full analysis available in the complete report
Detailed findings, comparison matrices and recommendations.

Operating model

Format
Recommendation
One bay inside audited Lima/Callao partner workshop
Why
Reversible, low fixed cost and near customer density.
Ownership
Recommendation
EVS-managed capability cell; partner supplies premises and base labour
Why
Preserves SOP and data control.
Commercial
Recommendation
Revenue share with minimum QA obligations; no territory exclusivity
Why
Avoids premature franchise lock-in.
Tools
Recommendation
PEN 120,000 capped launch tooling and training budget
Why
Release only after all gates.
Expansion
Recommendation
Mobile triage and audited spokes after two profitable quarters
Why
Demand-led network.

Pilot economics

The PEN 120,000 cap is an EVS assumption for reversible tooling, training and commissioning—not a supplier quote. Base annual economics are 360 jobs x PEN 650 = PEN 234,000 revenue; at 58% gross margin and PEN 100,000 operating cost, EBITDA is PEN 35,720 and simple payback is 3.36 years. The cautious case loses money, so anchors and stop rules are essential.

Full analysis available in the complete report
Detailed findings, comparison matrices and recommendations.

Annual pilot EBITDA scenarios

PEN; cautious case is loss-making.

Cautious-45,450
Base35,720
HighBase case139,000

Annual pilot economics

Cautious
Jobs
180
Arwo Pen
550
Revenue Pen
99,000
Gross Margin Pct
45
Gross Profit Pen
44,550
Opex Pen
90,000
Ebitda Pen
-45,450
Payback Years
2 more rows in the full report

90-day pilot economics

Cautious
Jobs 90d
45
Revenue Pen
24,750
Gross Profit Pen
11,138
Opex Pen
22,500
Ebitda Pen
-11,363
2 more rows in the full report

Risks and mitigations

The dominant commercial risks are under-utilisation and dealer capture; the dominant safety/legal risks are HV exposure, fire, warranty interference and absent battery downstream. The design response is a low-fixed-cost partner bay, strict scope control, evidence gates and stop authority.

Full analysis available in the complete report
Detailed findings, comparison matrices and recommendations.

Risks and mitigations

Active plug-in pool materially below sales floor
Likelihood
Medium
Impact
High
Mitigation
SUNARP active VIN extract before spend.
OEM warranty and data lockout
Likelihood
High
Impact
High
Mitigation
Non-invasive scope, customer consent and referral agreements.
Battery fire or electric shock
Likelihood
Low
Impact
Critical
Mitigation
Engineered bay, competency, isolation, quarantine, drills and insurance.
Battery downstream route unavailable
Likelihood
High
Impact
Critical
Mitigation
No opened packs; written EO-RS/export chain before expansion.
Under-utilisation
Likelihood
High
Impact
High
Mitigation
Partner bay, anchor LOIs, capped capex and 30/60/90-day stop rules.
Price competition
Likelihood
Medium
Impact
Medium
Mitigation
Evidence reports, uptime SLAs and transparent warranty boundaries.
Regulatory/incentive change
Likelihood
Medium
Impact
Medium
Mitigation
No subsidy in base case; quarterly legal review.
Concentration in Lima
Likelihood
Medium
Impact
Medium
Mitigation
Lima first; remote triage before regional fixed cost.

90-day entry plan

The first 45 days are diligence, not operations. Commissioning begins only after G1-G5 pass. The 90 paid-job operating clock begins after the bay, insurer, competence, data and waste controls are accepted.

Full analysis available in the complete report
Detailed findings, comparison matrices and recommendations.

90-day entry plan

0-15
Workstream
Evidence
Deliverable
SUNARP active BEV/PHEV VIN extract by province, model, year and status; 30 customer interviews.
7 more rows in the full report

Explicit go / no-go gates

A gate fails if evidence is missing; “in progress” is not a pass. Any HV incident, battery thermal event, material warranty breach or inability to evidence waste handover immediately stops the pilot.

Full analysis available in the complete report
Detailed findings, comparison matrices and recommendations.

Go / no-go gates

G1 market evidence
Threshold
At least 2,800 active BEV/PHEV registrations in Lima/Callao plus top-20 model/year file
Status
OPEN
Decision
No capex before pass.
7 more rows in the full report

Methodology and uncertainty

This report prioritises Peru government and AAP/SUNARP-linked evidence available by 10 August 2026. It separates facts from EVS assumptions, reconciles technology and time definitions, and leaves unavailable statistics unknown. The largest uncertainty is active BEV/PHEV stock by location/model; the current charger total and damaged-pack downstream are also unresolved.

Methodology

Define
Method
Separate BEV/PHEV from HEV/MHEV and sales flow from active stock.
Source
Method
Prefer AAP/SUNARP and Peru government; label secondary transcriptions.
Size
Method
Build conservative documented sales floor; apply explicit EVS survival, service-frequency, location and reach assumptions.
Stress test
Method
Cautious/base/high operating and growth scenarios; no subsidy in base.
Validate
Method
Recalculate arithmetic, resolve references, inspect links and preserve unknowns as gates.

Complete linked source register

Every external source includes its publication date where available and the common access date. Secondary sources are labelled. Quantitative operating assumptions are carried in the model tables and are not presented as market facts.

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Competitive matrix, location shortlist, incentives, pilot-centre economics and the 90-day entry plan — sent to your inbox.

Final recommendation

Proceed only to evidence gathering. If G1-G5 pass, run the one-bay Lima/Callao pilot. If the active pool is below 2,800 in Lima/Callao, paid anchors are below 75 jobs/quarter, insurer or municipality rejects the configuration, top-model coverage is below 80%, or waste/downstream evidence is missing, stop. A standalone centre and franchise remain on hold until G7 and G8 pass.

Source register

43 primary and derived sources

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