Market intelligence/Report available

Guatemala.

EVS Guatemala EV Service Centre Market Entry

Decision-grade Guatemala market-entry report separating four-wheel BEV evidence, broader all-class electric and hybrid headlines, and EVS assumptions.

Four-wheel BEV pool

1,900

EVS active-factor planning pool from estimated four-wheel BEV cars.

Public chargers

165

Industry-reported public chargers; uptime unaudited.

Jobs/year

831

Assumption-led Guatemala City independent-reach annual jobs.

Years

3.72

Base simple payback on GTQ650,000 launch capex.

CONDITIONAL GO for diligence and a reversible one-bay managed…

not before

01/The verdict in full

Executive summary

  • CONDITIONAL GO for diligence and a reversible one-bay managed-partner pilot in Guatemala City—after gates, not before.
  • The best four-wheel denominator is about 2,000 BEV cars at end-2025; it is an AMEGUA estimate, not an audited active-VIN file [amegua_2025].
  • A broader 4,860 electric registrations through February 2026 includes motorcycles and is excluded from core sizing [mem_sat_allclass].
  • The approximately 16,000 hybrid headline does not separate HEV from PHEV and is also excluded [amegua_2025].
  • Start with evidence, chassis, HVAC, 12V, charging diagnosis, insurer isolation and fleet uptime. No traction-pack opening.

02

Board decision

Approve only a capped 90-day proof: one partner bay, GTQ650,000 maximum launch/tooling envelope, no long lease, and stop-work authority. Base case is 480 annual jobs, GTQ1.056 million revenue and GTQ174,720 EBITDA. Franchise rights remain withheld.

Decision Summary

Verdict
Decision
CONDITIONAL GO
Reason
Approve diligence and a reversible one-bay Guatemala City managed-partner pilot; hold standalone centre and franchise award.
Current executable SOM
Decision
Zero
Reason
Active VIN, PHEV split, department/platform, demand, permits, HV/fire and battery-chain gates remain open.
Launch geography
Decision
Guatemala City metro
Reason
Importer, insurer, fleet, wealth and workshop concentration hypothesis; replace with SAT registration geography.
Battery scope
Decision
No pack opening
Reason
Read-only SOH and isolation only until OEM procedure, insurer acceptance and authorised downstream custody are written.

Source: EVS Guatemala decision-support model

03

Market size

Use the approximately 2,000 four-wheel BEV cars at end-2025 as the planning anchor [amegua_2025]. Do not substitute the 4,860 all-class electric registrations, the 16,000 hybrid estimate or the 6.329 million total vehicle parc [mem_sat_allclass] [parc_2025].

Reported four-wheel BEV car sales

Known AMEGUA observations; missing years are not interpolated.

16
82
308
606
888
2016
2022
2023
2024
2025

Source: EVS Guatemala decision-support model

Market KPIs

Estimated four-wheel BEV stock
Value
2,000
Unit
cars
Period
end-2025
Evidence
AMEGUA industry estimate [amegua_2025]
BEV car sales
Value
888
Unit
cars
Period
2025
Evidence
AMEGUA industry estimate [amegua_2025]
All-class electric registrations
Value
4,860
Unit
vehicles
Period
Jan 2009–28 Feb 2026
Evidence
MEM/SAT-derived; includes motorcycles [mem_sat_allclass]
Broad hybrid stock
Value
16,000
Unit
vehicles
Period
end-2025
Evidence
HEV/PHEV not separated; excluded [amegua_2025]
Total vehicle parc
Value
6,329,105
Unit
vehicles
Period
15 Dec 2025
Evidence
SAT-derived secondary report [parc_2025]
Public chargers
Value
165
Unit
chargers
Period
early 2026
Evidence
Industry-reported; uptime/connector definition unavailable [amegua_2025]

Source: EVS Guatemala decision-support model

Electric sales history and partial 2026 acceleration

2016
BEV
16
PHEV (unavailable)
—
BEV used in model
16
Scope
Four-wheel BEV car sales; AMEGUA estimate
2022
BEV
82
PHEV (unavailable)
—
BEV used in model
82
Scope
Four-wheel BEV car sales; non-contiguous series
2023
BEV
308
PHEV (unavailable)
—
BEV used in model
308
Scope
Four-wheel BEV car sales
2024
BEV
606
PHEV (unavailable)
—
BEV used in model
606
Scope
Four-wheel BEV car sales
2025
BEV
888
PHEV (unavailable)
—
BEV used in model
888
Scope
Four-wheel BEV car sales; industry estimate

Source: EVS Guatemala decision-support model

04

Definition reconciliation

The evidence covers different populations: BEV cars, all electric vehicle classes, motorcycles, broad hybrids, total parc, charging stations, charger units and connectors. This report keeps them separate and never averages or sums incompatible definitions.

Definition reconciliation

Four-wheel BEV cars
Included
Core
Use
About 2,000 at end-2025; estimated, not active VIN.
All-class electric registrations
Included
Context
Use
4,860 through Feb 2026 includes motorcycles and other classes.
Hybrid vehicles
Included
Excluded
Use
About 16,000; HEV/PHEV split unavailable.
Electric motorcycles
Included
Separate
Use
817 sales in 2025; different tools, economics and safety workflow.
Charging station/charger/connector
Included
Infrastructure context
Use
Never treated as equivalent without operator audit.
Total vehicle parc
Included
Context
Use
6.329m across all types; never used as BEV denominator.

Source: EVS Guatemala decision-support model

05

Forecast scenarios

Cautious/base/high cases apply 18%/32%/48% compound growth to the EVS active four-wheel BEV pool through 2031. They are service-capacity sensitivities, not government or industry forecasts.

Four-wheel BEV planning scenarios to 2031

18%, 32% and 48% annual growth from EVS active pool; not official forecasts.

Cautious4,347
Base7,614
HighBase case13,492

Source: EVS Guatemala decision-support model

Five-year EV planning scenarios

Cautious
Annual Growth Pct
18
Stock 2031
4,347
Interpretation
Affordability, warranty capture and used-import quality slow growth.
Base
Annual Growth Pct
32
Stock 2031
7,614
Interpretation
Model breadth and tax incentives sustain growth from a small base; EVS capacity case.
High
Annual Growth Pct
48
Stock 2031
13,492
Interpretation
Industry 2026 sales ambition persists; stress-capacity case, not an official forecast.

Source: EVS Guatemala decision-support model

06

Charging infrastructure

The historic official snapshot recorded 35 points [mem_early]; AMEGUA reported 165 public chargers and 93% home charging by early 2026 [amegua_2025]. Porsche/Los Tres separately reports 26 stations, including three 120 kW units [porsche_charging]. Definitions and uptime are unaudited and not interchangeable.

Charging-infrastructure evidence

Historic points, current chargers, network stations and home share are different measures.

35
165
26
93
Early national charging points
Public chargers
Porsche/Los Tres network
Home-charging share

Source: EVS Guatemala decision-support model

Charging evidence and unknowns

Early national charging points
Value
35
Unit
points
Period
MEM early snapshot
Status
Primary historic snapshot [mem_early].
Public chargers
Value
165
Unit
chargers
Period
early 2026
Status
Industry-reported; uptime and connector count unavailable [amegua_2025].
Porsche/Los Tres network
Value
26
Unit
stations
Period
June 2025
Status
Subset including three 120 kW units [porsche_charging].
Home-charging share
Value
93
Unit
%
Period
early 2026
Status
Industry estimate; supports vehicle-side and home-installation referral workflows [amegua_2025].

Source: EVS Guatemala decision-support model

07

Parc age and service demand

No defensible average age or first-registration distribution for the BEV parc was located. The model therefore uses no invented age statistic. Analyse the SAT December 2025 register extract before parts, lifts or staffing decisions [sat_dec_2025].

Vehicle parc and service demand

Estimated four-wheel BEV stock
Value
~2,000
Unit
cars at end-2025
Implication
Usable planning anchor, but secure active VIN/fuel/platform/department data.
EVS active factor
Value
95%
Unit
assumption
Implication
Creates 1,900 planning vehicles.
2025 BEV car sales
Value
888
Unit
cars
Implication
Young cohort favors tyres, chassis, 12V, charging and warranty-safe evidence before deep repair.
Average parc age
Value
Unavailable
Unit
years
Implication
Do not invent; derive first registration/import year from SAT extract.
Motorcycles in total parc
Value
3,144,299
Unit
vehicles at 15 Dec 2025
Implication
Two-wheel service is a separate business case [parc_2025].

Source: EVS Guatemala decision-support model

08

Transparent TAM / SAM / SOM

EVS applies a 95% active factor to the 2,000-car estimate, then 1.25 paid events and GTQ2,000 ARO. SAM adds assumed 70% Guatemala City metro concentration and 50% independent reach. Current executable SOM remains zero.

Annual service-pool funnel

Current executable SOM is zero; post-gate pilot is a capacity target.

2,375
831
0
480
TAM
SAM
Current executable SOM
Post-gate pilot target

Source: EVS Guatemala decision-support model

Sizing assumptions

Estimated four-wheel BEV stock
Value
2,000
Unit
cars
Basis
AMEGUA end-2025 estimate.
Active/in-country factor
Value
95
Unit
%
Basis
EVS haircut pending active register extract.
Paid service events
Value
1.25
Unit
events/vehicle/year
Basis
EVS blended assumption.
Average repair order
Value
2,000
Unit
GTQ pre-VAT
Basis
EVS assumption; validate with paid jobs.
Guatemala City metro concentration
Value
70
Unit
%
Basis
EVS assumption pending department file.
Independent reach
Value
50
Unit
%
Basis
EVS assumption after warranty/platform constraints.

Source: EVS Guatemala decision-support model

TAM / SAM / SOM

TAM
Vehicles
1,900
Jobs Per Year
2,375
Revenue GTQ
4,750,000
Status
Active four-wheel BEV pool × 1.25 × GTQ2,000.
SAM
Vehicles
665
Jobs Per Year
831
Revenue GTQ
1,662,500
Status
TAM × 70% metro × 50% independent reach.
Current executable SOM
Vehicles
0
Jobs Per Year
0
Revenue GTQ
0
Status
Zero until all launch gates pass.
1 more row in the full report

Source: EVS Guatemala decision-support model

09

Customer and fleet segments

Priority is contracted importer/dealer overflow, corporate and last-mile fleets, insurers/bodyshops, used-EV evidence and commercial vans—not speculative walk-in retail.

Customer segments

Importer/dealer overflow
Need
PDI, campaigns, diagnostics and recovery under written boundaries.
Priority
1
Corporate/last-mile fleets
Need
Uptime SLA, mobile triage, tyres, brakes and charging faults.
Priority
1
Insurers/bodyshops
Need
Isolation, scan, SOH evidence and custody protocol.
Priority
1
Used-EV buyers/finance
Need
Pre-purchase, charging and battery evidence.
Priority
1
Retail owners
Need
Transparent multi-brand post-warranty service.
Priority
2

Source: EVS Guatemala decision-support model

Fleet segments

Last-mile/corporate
Entry Product
Mobile triage + uptime plan
Evidence Gate
Two anchors and at least 30 monthly jobs.
Commercial van fleets
Entry Product
Scheduled inspection + charger triage
Evidence Gate
Platform/VIN list and parts SLA [byd_t3].
Insurer/bodyshop
Entry Product
Isolation + evidence pack
Evidence Gate
Written liability/custody acceptance.
Rental/tourism
Entry Product
Rapid-turn inspection
Evidence Gate
Contracted volume before Antigua/airport route.

Source: EVS Guatemala decision-support model

10

Brands and models

BYD officially lists Seagull, Yuan Pro and the T3 electric van and maintains local after-sales [byd_seagull] [byd_yuan] [byd_t3] [byd_after_sales]. No authoritative current registration table by BEV brand/model was found, so tooling follows verified VIN counts rather than popularity claims.

Leading H1 2026 four-wheel BEV brands

BEV/PHEV
Brand
BYD
Units
—
Share of H1 2026 BEVs (%)
—
Source
Official local models and after-sales; no authoritative registrations [byd_seagull] [byd_yuan] [byd_after_sales].
BEV
Brand
Tesla imports
Units
—
Share of H1 2026 BEVs (%)
—
Source
Private importer ecosystem evidence; not Tesla Inc. official [tesla_guatemala].
BEV/other
Brand
Other OEM and Chinese imports
Units
—
Share of H1 2026 BEVs (%)
—
Source
No authoritative brand/model registration table located; verify SAT VIN/platform mix.
HEV/PHEV/BEV
Brand
Mixed used imports
Units
—
Share of H1 2026 BEVs (%)
—
Source
Treat by VIN and powertrain, never infer from broad hybrid total.

Source: EVS Guatemala decision-support model

Priority models

BYD
Model
Seagull
Powertrain
BEV
Signal
Official local presence; city-car service and tyre/chassis demand [byd_seagull].
BYD
Model
Yuan Pro
Powertrain
BEV
Signal
Official local crossover; verify VIN concentration [byd_yuan].
BYD
Model
T3
Powertrain
BEV van
Signal
Fleet uptime opportunity; verify commercial parc and payload/lift requirements [byd_t3].
Tesla/private imports
Model
Model 3 / Model Y / other
Powertrain
BEV
Signal
Verify stock, software, parts and charge-port variants [tesla_guatemala].
Other brands
Model
Platform-led long tail
Powertrain
BEV/PHEV
Signal
Tool only after paid VIN count and service-data access.

Source: EVS Guatemala decision-support model

11In the full report

Competitive landscape

OEM channels retain warranty and software leverage. HVC2 is a direct independent HEV/PHEV/EV specialist, while PaAutos and Central Motores supply strong adjacent multi-site/specialist capability [hvc2] [paautos] [central_motores]. EVS must win on audited safety, insurer/fleet SLA and transparent evidence.

This section is in the full report.

12In the full report

Priority regions

Guatemala City metro is the pilot hypothesis. Mixco–Villa Nueva should be integrated collection routes; Quetzaltenango, Escuintla and Antigua remain contract-first spokes. No second fixed site is justified without department-level active VINs and recurring demand.

This section is in the full report.

13In the full report

Consumer and business incentives

Decree 40-2022 established material vehicle, first-sale, first-registration and charging-equipment incentives [mem_law40] [congress_incentives]. Their time profile, category eligibility and business-activity scope require current SAT/MEM advice; no benefit is booked in pilot economics.

This section is in the full report.

14In the full report

Tax and investment

The model is pre-VAT and pre-income tax. Obtain SAT/customs advice for services, parts, tools, charging activity and entity structure. No incentive is assumed.

This section is in the full report.

15In the full report

Licensing, labour and workshop regulation

The launch file must cover mercantile/SAT registration, municipal land use and occupancy, MARN instrument and waste classification, fire, electrical supply, CNEE charging/connection, insurance, labour and custody. Business registration does not replace sector approvals [rm_business] [cnee_charge].

This section is in the full report.

16In the full report

High-voltage safety

No nationwide public statutory EV-HV technician credential was located in the reviewed sources. Absence of a located licence is not permission: EVS requires role competence, observed assessment, two-person LOTO, prove-dead, quarantine, rescue and drills under the broader OHS framework [igss_sso].

This section is in the full report.

17In the full report

Battery and waste

MARN identifies hazardous waste, used lead-acid batteries, e-waste and contaminated used oils within controlled management frameworks [marn_hazardous]. Common-waste rules do not establish a route for lithium traction packs [marn_common]. Obtain written classification, storage, transport and authorised-receiver approval before custody.

This section is in the full report.

19In the full report

Franchise and operating model

Use a company-controlled managed partner with one segregated bay, EVS SOPs, audit rights and digital evidence. No franchise award until six months of profitable and safe operation.

This section is in the full report.

20In the full report

Pilot economics

Base annual case: 480 jobs × GTQ2,200, 62% gross margin, GTQ480,000 operating cost and GTQ174,720 EBITDA. Simple payback on GTQ650,000 capex is 3.72 years. The cautious case loses money; current executable SOM remains zero.

This section is in the full report.

21In the full report

Risks and mitigations

The dominant risks are denominator error, OEM/HVC2 competition, HV/fire, parts/software access, unavailable lithium-battery downstream routes, incentive misunderstanding, FX/import cost and overstated metro concentration. Each has a stop gate.

This section is in the full report.

22In the full report

90-day entry plan

Front-load evidence, demand and compliance. Paid work starts only after supervised dry runs, an emergency drill and partner acceptance.

This section is in the full report.

23In the full report

Explicit go / no-go gates

Every gate is open. Missing evidence means hold, not assumption. Failure of the 90-day economics threshold closes or redesigns the pilot.

This section is in the full report.

24

Methodology and limitations

Research accessed 10 August 2026. Primary and authoritative material was preferred; dated industry/secondary evidence is labelled. Facts and EVS assumptions are separated, incompatible populations remain visible and no unavailable statistic is invented.

Methodology

1 Scope
Method
Four-wheel BEV cars are core; motorcycles, HEVs and unresolved PHEVs remain separate.
2 Evidence
Method
Primary/authoritative first; dated industry/secondary evidence labelled where primary series were unavailable.
3 Reconcile
Method
Keep car stock, all-class registrations, motorcycles, hybrids, total parc and chargers distinct; never sum or average.
4 Size
Method
Estimated BEV stock × explicit active/event/ARO/concentration/reach assumptions.
5 Forecast
Method
Three EVS compound scenarios through 2031; no official-forecast claim.
6 Economics
Method
Pre-tax, pre-VAT, ungeared pilot contribution; GTQ650k capex; no incentive booked.
7 Decision
Method
Current executable SOM is zero until every gate is evidenced.

Source: EVS Guatemala decision-support model

25

Linked source register

The registry records publisher, publication date where available, access date, URL and use. Legal, tax, workshop, HV and battery obligations require local authority and counsel confirmation before execution.

26

Final recommendation

CONDITIONAL GO to diligence and a capped one-bay Guatemala City pilot; NO-GO to standalone capex, opened-pack work or franchising today.

Method / Sources and confidence

Where every figure
comes from.

Registrations, charging and legal requirements are read from primary sources. Where no official dataset exists, the model and its assumptions are published instead of a single unexplained number. This report is a dated snapshot: August 2026.

  1. 01Statistical analysis of the vehicle parc
  2. 02Vehicle statistical file — December 2025
  3. 03Guatemala vehicle parc exceeds 6.3 million
  4. 04Electric-vehicle market gains popularity in Guatemala
  5. 05Electric car in Guatemala: small market, large future
  6. 06Electric mobility in Guatemala: more than 2,300 EVs on the road
  7. 07MEM promotes electric mobility in Guatemala
  8. 08Congress analyses electric-mobility progress
  9. 09Publication of the Electric Mobility Incentives Law
  10. 10Electric-mobility incentive implementation
  11. 11Electric-mobility incentives enter implementation
  12. 12President sanctions Electric Mobility Incentives Law
  13. 13CNEE-69-2023: technical standard for EV charging service
  14. 14CNEE-70-2023: technical connection standard
  15. 15Role and functions of CNEE
  16. 16Porsche Guatemala expands public charging network
  17. 17AMEGUA — Asociación de Movilidad Eléctrica de Guatemala
  18. 18Registration of a mercantile enterprise
  19. 19SAT company registration requirements
  20. 20Environmental Protection and Improvement Law — Decree 68-86
  21. 21MARN–MEM window for environmental instruments
  22. 22Regulation for integrated management of common solid waste — AG 164-2021
  23. 23Hazardous products and waste management
  24. 24National policy for chemicals and hazardous waste
  25. 25Legal framework for occupational health and safety
  26. 26Occupational Health and Safety Regulation
  27. 27Ministry of Labour verifies OHS compliance
  28. 28BYD Seagull — Guatemala
  29. 29BYD Yuan Pro — Guatemala
  30. 30BYD T3 — Guatemala
  31. 31BYD Guatemala after-sales
  32. 32Hybrid & Electric Vehicle Center Guatemala
  33. 33PaAutos Guatemala
  34. 34Central Motores Guatemala
  35. 35Tesla Guatemala market presence
  36. 36EVS Guatemala decision-support model

Reports are commercial research, not legal, tax or investment advice.

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