Guatemala
EVS Guatemala EV Service Centre Market Entry
Decision-grade Guatemala market-entry report separating four-wheel BEV evidence, broader all-class electric and hybrid headlines, and EVS assumptions.
EVS active-factor planning pool from estimated four-wheel BEV cars.
Industry-reported public chargers; uptime unaudited.
Assumption-led Guatemala City independent-reach annual jobs.
Base simple payback on GTQ650,000 launch capex.
The verdict in full
- CONDITIONAL GO for diligence and a reversible one-bay managed-partner pilot in Guatemala City—after gates, not before.
- The best four-wheel denominator is about 2,000 BEV cars at end-2025; it is an AMEGUA estimate, not an audited active-VIN file [amegua_2025].
- A broader 4,860 electric registrations through February 2026 includes motorcycles and is excluded from core sizing [mem_sat_allclass].
- The approximately 16,000 hybrid headline does not separate HEV from PHEV and is also excluded [amegua_2025].
- Start with evidence, chassis, HVAC, 12V, charging diagnosis, insurer isolation and fleet uptime. No traction-pack opening.
Approve only a capped 90-day proof: one partner bay, GTQ650,000 maximum launch/tooling envelope, no long lease, and stop-work authority. Base case is 480 annual jobs, GTQ1.056 million revenue and GTQ174,720 EBITDA. Franchise rights remain withheld.
Board decision
Approve only a capped 90-day proof: one partner bay, GTQ650,000 maximum launch/tooling envelope, no long lease, and stop-work authority. Base case is 480 annual jobs, GTQ1.056 million revenue and GTQ174,720 EBITDA. Franchise rights remain withheld.
Decision Summary
| Dimension | Decision | Reason |
|---|---|---|
| Verdict | CONDITIONAL GO | Approve diligence and a reversible one-bay Guatemala City managed-partner pilot; hold standalone centre and franchise award. |
| Current executable SOM | Zero | Active VIN, PHEV split, department/platform, demand, permits, HV/fire and battery-chain gates remain open. |
| Launch geography | Guatemala City metro | Importer, insurer, fleet, wealth and workshop concentration hypothesis; replace with SAT registration geography. |
| Battery scope | No pack opening | Read-only SOH and isolation only until OEM procedure, insurer acceptance and authorised downstream custody are written. |
- Decision
- CONDITIONAL GO
- Reason
- Approve diligence and a reversible one-bay Guatemala City managed-partner pilot; hold standalone centre and franchise award.
- Decision
- Zero
- Reason
- Active VIN, PHEV split, department/platform, demand, permits, HV/fire and battery-chain gates remain open.
- Decision
- Guatemala City metro
- Reason
- Importer, insurer, fleet, wealth and workshop concentration hypothesis; replace with SAT registration geography.
- Decision
- No pack opening
- Reason
- Read-only SOH and isolation only until OEM procedure, insurer acceptance and authorised downstream custody are written.
Market size
Use the approximately 2,000 four-wheel BEV cars at end-2025 as the planning anchor [amegua_2025]. Do not substitute the 4,860 all-class electric registrations, the 16,000 hybrid estimate or the 6.329 million total vehicle parc [mem_sat_allclass] [parc_2025].
Reported four-wheel BEV car sales
Known AMEGUA observations; missing years are not interpolated.
Market KPIs
| Metric | Value | Unit | Period | Evidence |
|---|---|---|---|---|
| Estimated four-wheel BEV stock | 2,000 | cars | end-2025 | AMEGUA industry estimate [amegua_2025] |
| BEV car sales | 888 | cars | 2025 | AMEGUA industry estimate [amegua_2025] |
| All-class electric registrations | 4,860 | vehicles | Jan 2009–28 Feb 2026 | MEM/SAT-derived; includes motorcycles [mem_sat_allclass] |
| Broad hybrid stock | 16,000 | vehicles | end-2025 | HEV/PHEV not separated; excluded [amegua_2025] |
| Total vehicle parc | 6,329,105 | vehicles | 15 Dec 2025 | SAT-derived secondary report [parc_2025] |
| Public chargers | 165 | chargers | early 2026 | Industry-reported; uptime/connector definition unavailable [amegua_2025] |
- Value
- 2,000
- Unit
- cars
- Period
- end-2025
- Evidence
- AMEGUA industry estimate [amegua_2025]
- Value
- 888
- Unit
- cars
- Period
- 2025
- Evidence
- AMEGUA industry estimate [amegua_2025]
- Value
- 4,860
- Unit
- vehicles
- Period
- Jan 2009–28 Feb 2026
- Evidence
- MEM/SAT-derived; includes motorcycles [mem_sat_allclass]
- Value
- 16,000
- Unit
- vehicles
- Period
- end-2025
- Evidence
- HEV/PHEV not separated; excluded [amegua_2025]
- Value
- 6,329,105
- Unit
- vehicles
- Period
- 15 Dec 2025
- Evidence
- SAT-derived secondary report [parc_2025]
- Value
- 165
- Unit
- chargers
- Period
- early 2026
- Evidence
- Industry-reported; uptime/connector definition unavailable [amegua_2025]
Electric sales history and partial 2026 acceleration
| Period | BEV | PHEV (unavailable) | BEV used in model | Scope |
|---|---|---|---|---|
| 2016 | 16 | — | 16 | Four-wheel BEV car sales; AMEGUA estimate |
| 2022 | 82 | — | 82 | Four-wheel BEV car sales; non-contiguous series |
| 2023 | 308 | — | 308 | Four-wheel BEV car sales |
| 2024 | 606 | — | 606 | Four-wheel BEV car sales |
| 2025 | 888 | — | 888 | Four-wheel BEV car sales; industry estimate |
- BEV
- 16
- PHEV (unavailable)
- —
- BEV used in model
- 16
- Scope
- Four-wheel BEV car sales; AMEGUA estimate
- BEV
- 82
- PHEV (unavailable)
- —
- BEV used in model
- 82
- Scope
- Four-wheel BEV car sales; non-contiguous series
- BEV
- 308
- PHEV (unavailable)
- —
- BEV used in model
- 308
- Scope
- Four-wheel BEV car sales
- BEV
- 606
- PHEV (unavailable)
- —
- BEV used in model
- 606
- Scope
- Four-wheel BEV car sales
- BEV
- 888
- PHEV (unavailable)
- —
- BEV used in model
- 888
- Scope
- Four-wheel BEV car sales; industry estimate
Definition reconciliation
The evidence covers different populations: BEV cars, all electric vehicle classes, motorcycles, broad hybrids, total parc, charging stations, charger units and connectors. This report keeps them separate and never averages or sums incompatible definitions.
Definition reconciliation
| Term | Included | Use |
|---|---|---|
| Four-wheel BEV cars | Core | About 2,000 at end-2025; estimated, not active VIN. |
| All-class electric registrations | Context | 4,860 through Feb 2026 includes motorcycles and other classes. |
| Hybrid vehicles | Excluded | About 16,000; HEV/PHEV split unavailable. |
| Electric motorcycles | Separate | 817 sales in 2025; different tools, economics and safety workflow. |
| Charging station/charger/connector | Infrastructure context | Never treated as equivalent without operator audit. |
| Total vehicle parc | Context | 6.329m across all types; never used as BEV denominator. |
- Included
- Core
- Use
- About 2,000 at end-2025; estimated, not active VIN.
- Included
- Context
- Use
- 4,860 through Feb 2026 includes motorcycles and other classes.
- Included
- Excluded
- Use
- About 16,000; HEV/PHEV split unavailable.
- Included
- Separate
- Use
- 817 sales in 2025; different tools, economics and safety workflow.
- Included
- Infrastructure context
- Use
- Never treated as equivalent without operator audit.
- Included
- Context
- Use
- 6.329m across all types; never used as BEV denominator.
Forecast scenarios
Cautious/base/high cases apply 18%/32%/48% compound growth to the EVS active four-wheel BEV pool through 2031. They are service-capacity sensitivities, not government or industry forecasts.
Four-wheel BEV planning scenarios to 2031
18%, 32% and 48% annual growth from EVS active pool; not official forecasts.
Five-year EV planning scenarios
| Scenario | Annual Growth Pct | Stock 2031 | Interpretation |
|---|---|---|---|
| Cautious | 18 | 4,347 | Affordability, warranty capture and used-import quality slow growth. |
| Base | 32 | 7,614 | Model breadth and tax incentives sustain growth from a small base; EVS capacity case. |
| High | 48 | 13,492 | Industry 2026 sales ambition persists; stress-capacity case, not an official forecast. |
- Annual Growth Pct
- 18
- Stock 2031
- 4,347
- Interpretation
- Affordability, warranty capture and used-import quality slow growth.
- Annual Growth Pct
- 32
- Stock 2031
- 7,614
- Interpretation
- Model breadth and tax incentives sustain growth from a small base; EVS capacity case.
- Annual Growth Pct
- 48
- Stock 2031
- 13,492
- Interpretation
- Industry 2026 sales ambition persists; stress-capacity case, not an official forecast.
Charging infrastructure
The historic official snapshot recorded 35 points [mem_early]; AMEGUA reported 165 public chargers and 93% home charging by early 2026 [amegua_2025]. Porsche/Los Tres separately reports 26 stations, including three 120 kW units [porsche_charging]. Definitions and uptime are unaudited and not interchangeable.
Charging-infrastructure evidence
Historic points, current chargers, network stations and home share are different measures.
Charging evidence and unknowns
| Metric | Value | Unit | Period | Status |
|---|---|---|---|---|
| Early national charging points | 35 | points | MEM early snapshot | Primary historic snapshot [mem_early]. |
| Public chargers | 165 | chargers | early 2026 | Industry-reported; uptime and connector count unavailable [amegua_2025]. |
| Porsche/Los Tres network | 26 | stations | June 2025 | Subset including three 120 kW units [porsche_charging]. |
| Home-charging share | 93 | % | early 2026 | Industry estimate; supports vehicle-side and home-installation referral workflows [amegua_2025]. |
- Value
- 35
- Unit
- points
- Period
- MEM early snapshot
- Status
- Primary historic snapshot [mem_early].
- Value
- 165
- Unit
- chargers
- Period
- early 2026
- Status
- Industry-reported; uptime and connector count unavailable [amegua_2025].
- Value
- 26
- Unit
- stations
- Period
- June 2025
- Status
- Subset including three 120 kW units [porsche_charging].
- Value
- 93
- Unit
- %
- Period
- early 2026
- Status
- Industry estimate; supports vehicle-side and home-installation referral workflows [amegua_2025].
Parc age and service demand
No defensible average age or first-registration distribution for the BEV parc was located. The model therefore uses no invented age statistic. Analyse the SAT December 2025 register extract before parts, lifts or staffing decisions [sat_dec_2025].
Vehicle parc and service demand
| Indicator | Value | Unit | Implication |
|---|---|---|---|
| Estimated four-wheel BEV stock | ~2,000 | cars at end-2025 | Usable planning anchor, but secure active VIN/fuel/platform/department data. |
| EVS active factor | 95% | assumption | Creates 1,900 planning vehicles. |
| 2025 BEV car sales | 888 | cars | Young cohort favors tyres, chassis, 12V, charging and warranty-safe evidence before deep repair. |
| Average parc age | Unavailable | years | Do not invent; derive first registration/import year from SAT extract. |
| Motorcycles in total parc | 3,144,299 | vehicles at 15 Dec 2025 | Two-wheel service is a separate business case [parc_2025]. |
- Value
- ~2,000
- Unit
- cars at end-2025
- Implication
- Usable planning anchor, but secure active VIN/fuel/platform/department data.
- Value
- 95%
- Unit
- assumption
- Implication
- Creates 1,900 planning vehicles.
- Value
- 888
- Unit
- cars
- Implication
- Young cohort favors tyres, chassis, 12V, charging and warranty-safe evidence before deep repair.
- Value
- Unavailable
- Unit
- years
- Implication
- Do not invent; derive first registration/import year from SAT extract.
- Value
- 3,144,299
- Unit
- vehicles at 15 Dec 2025
- Implication
- Two-wheel service is a separate business case [parc_2025].
Transparent TAM / SAM / SOM
EVS applies a 95% active factor to the 2,000-car estimate, then 1.25 paid events and GTQ2,000 ARO. SAM adds assumed 70% Guatemala City metro concentration and 50% independent reach. Current executable SOM remains zero.
Annual service-pool funnel
Current executable SOM is zero; post-gate pilot is a capacity target.
Sizing assumptions
| Assumption | Value | Unit | Basis |
|---|---|---|---|
| Estimated four-wheel BEV stock | 2,000 | cars | AMEGUA end-2025 estimate. |
| Active/in-country factor | 95 | % | EVS haircut pending active register extract. |
| Paid service events | 1.25 | events/vehicle/year | EVS blended assumption. |
| Average repair order | 2,000 | GTQ pre-VAT | EVS assumption; validate with paid jobs. |
| Guatemala City metro concentration | 70 | % | EVS assumption pending department file. |
| Independent reach | 50 | % | EVS assumption after warranty/platform constraints. |
- Value
- 2,000
- Unit
- cars
- Basis
- AMEGUA end-2025 estimate.
- Value
- 95
- Unit
- %
- Basis
- EVS haircut pending active register extract.
- Value
- 1.25
- Unit
- events/vehicle/year
- Basis
- EVS blended assumption.
- Value
- 2,000
- Unit
- GTQ pre-VAT
- Basis
- EVS assumption; validate with paid jobs.
- Value
- 70
- Unit
- %
- Basis
- EVS assumption pending department file.
- Value
- 50
- Unit
- %
- Basis
- EVS assumption after warranty/platform constraints.
TAM / SAM / SOM
| Layer | Vehicles | Jobs Per Year | Revenue GTQ | Status |
|---|---|---|---|---|
| TAM | 1,900 | 2,375 | 4,750,000 | Active four-wheel BEV pool × 1.25 × GTQ2,000. |
| SAM | 665 | 831 | 1,662,500 | TAM × 70% metro × 50% independent reach. |
| Current executable SOM | 0 | 0 | 0 | Zero until all launch gates pass. |
- Vehicles
- 1,900
- Jobs Per Year
- 2,375
- Revenue GTQ
- 4,750,000
- Status
- Active four-wheel BEV pool × 1.25 × GTQ2,000.
- Vehicles
- 665
- Jobs Per Year
- 831
- Revenue GTQ
- 1,662,500
- Status
- TAM × 70% metro × 50% independent reach.
- Vehicles
- 0
- Jobs Per Year
- 0
- Revenue GTQ
- 0
- Status
- Zero until all launch gates pass.
Customer and fleet segments
Priority is contracted importer/dealer overflow, corporate and last-mile fleets, insurers/bodyshops, used-EV evidence and commercial vans—not speculative walk-in retail.
Customer segments
| Segment | Need | Priority |
|---|---|---|
| Importer/dealer overflow | PDI, campaigns, diagnostics and recovery under written boundaries. | 1 |
| Corporate/last-mile fleets | Uptime SLA, mobile triage, tyres, brakes and charging faults. | 1 |
| Insurers/bodyshops | Isolation, scan, SOH evidence and custody protocol. | 1 |
| Used-EV buyers/finance | Pre-purchase, charging and battery evidence. | 1 |
| Retail owners | Transparent multi-brand post-warranty service. | 2 |
- Need
- PDI, campaigns, diagnostics and recovery under written boundaries.
- Priority
- 1
- Need
- Uptime SLA, mobile triage, tyres, brakes and charging faults.
- Priority
- 1
- Need
- Isolation, scan, SOH evidence and custody protocol.
- Priority
- 1
- Need
- Pre-purchase, charging and battery evidence.
- Priority
- 1
- Need
- Transparent multi-brand post-warranty service.
- Priority
- 2
Fleet segments
| Segment | Entry Product | Evidence Gate |
|---|---|---|
| Last-mile/corporate | Mobile triage + uptime plan | Two anchors and at least 30 monthly jobs. |
| Commercial van fleets | Scheduled inspection + charger triage | Platform/VIN list and parts SLA [byd_t3]. |
| Insurer/bodyshop | Isolation + evidence pack | Written liability/custody acceptance. |
| Rental/tourism | Rapid-turn inspection | Contracted volume before Antigua/airport route. |
- Entry Product
- Mobile triage + uptime plan
- Evidence Gate
- Two anchors and at least 30 monthly jobs.
- Entry Product
- Scheduled inspection + charger triage
- Evidence Gate
- Platform/VIN list and parts SLA [byd_t3].
- Entry Product
- Isolation + evidence pack
- Evidence Gate
- Written liability/custody acceptance.
- Entry Product
- Rapid-turn inspection
- Evidence Gate
- Contracted volume before Antigua/airport route.
Brands and models
BYD officially lists Seagull, Yuan Pro and the T3 electric van and maintains local after-sales [byd_seagull] [byd_yuan] [byd_t3] [byd_after_sales]. No authoritative current registration table by BEV brand/model was found, so tooling follows verified VIN counts rather than popularity claims.
Leading H1 2026 four-wheel BEV brands
| Technology | Brand | Units | Share of H1 2026 BEVs (%) | Source |
|---|---|---|---|---|
| BEV/PHEV | BYD | — | — | Official local models and after-sales; no authoritative registrations [byd_seagull] [byd_yuan] [byd_after_sales]. |
| BEV | Tesla imports | — | — | Private importer ecosystem evidence; not Tesla Inc. official [tesla_guatemala]. |
| BEV/other | Other OEM and Chinese imports | — | — | No authoritative brand/model registration table located; verify SAT VIN/platform mix. |
| HEV/PHEV/BEV | Mixed used imports | — | — | Treat by VIN and powertrain, never infer from broad hybrid total. |
- Brand
- BYD
- Units
- —
- Share of H1 2026 BEVs (%)
- —
- Source
- Official local models and after-sales; no authoritative registrations [byd_seagull] [byd_yuan] [byd_after_sales].
- Brand
- Tesla imports
- Units
- —
- Share of H1 2026 BEVs (%)
- —
- Source
- Private importer ecosystem evidence; not Tesla Inc. official [tesla_guatemala].
- Brand
- Other OEM and Chinese imports
- Units
- —
- Share of H1 2026 BEVs (%)
- —
- Source
- No authoritative brand/model registration table located; verify SAT VIN/platform mix.
- Brand
- Mixed used imports
- Units
- —
- Share of H1 2026 BEVs (%)
- —
- Source
- Treat by VIN and powertrain, never infer from broad hybrid total.
Priority models
| Brand | Model | Powertrain | Signal |
|---|---|---|---|
| BYD | Seagull | BEV | Official local presence; city-car service and tyre/chassis demand [byd_seagull]. |
| BYD | Yuan Pro | BEV | Official local crossover; verify VIN concentration [byd_yuan]. |
| BYD | T3 | BEV van | Fleet uptime opportunity; verify commercial parc and payload/lift requirements [byd_t3]. |
| Tesla/private imports | Model 3 / Model Y / other | BEV | Verify stock, software, parts and charge-port variants [tesla_guatemala]. |
| Other brands | Platform-led long tail | BEV/PHEV | Tool only after paid VIN count and service-data access. |
- Model
- Seagull
- Powertrain
- BEV
- Signal
- Official local presence; city-car service and tyre/chassis demand [byd_seagull].
- Model
- Yuan Pro
- Powertrain
- BEV
- Signal
- Official local crossover; verify VIN concentration [byd_yuan].
- Model
- T3
- Powertrain
- BEV van
- Signal
- Fleet uptime opportunity; verify commercial parc and payload/lift requirements [byd_t3].
- Model
- Model 3 / Model Y / other
- Powertrain
- BEV
- Signal
- Verify stock, software, parts and charge-port variants [tesla_guatemala].
- Model
- Platform-led long tail
- Powertrain
- BEV/PHEV
- Signal
- Tool only after paid VIN count and service-data access.
Competitive landscape
OEM channels retain warranty and software leverage. HVC2 is a direct independent HEV/PHEV/EV specialist, while PaAutos and Central Motores supply strong adjacent multi-site/specialist capability [hvc2] [paautos] [central_motores]. EVS must win on audited safety, insurer/fleet SLA and transparent evidence.
Competitor map
| Competitor | Type | Footprint | Threat | Response |
|---|---|---|---|---|
| BYD Guatemala | OEM/dealer | Official after-sales, parts and warranty | High | Target overflow, fleets, insurers and post-warranty evidence. |
| HVC2 | Independent EV specialist | Guatemala City; HEV/PHEV/EV and battery-service claims | High | Field audit; differentiate on insurer/fleet SLAs, digital evidence and audited safety [hvc2]. |
- Type
- OEM/dealer
- Footprint
- Official after-sales, parts and warranty
- Threat
- High
- Response
- Target overflow, fleets, insurers and post-warranty evidence.
- Type
- Independent EV specialist
- Footprint
- Guatemala City; HEV/PHEV/EV and battery-service claims
- Threat
- High
- Response
- Field audit; differentiate on insurer/fleet SLAs, digital evidence and audited safety [hvc2].
Priority regions
Guatemala City metro is the pilot hypothesis. Mixco–Villa Nueva should be integrated collection routes; Quetzaltenango, Escuintla and Antigua remain contract-first spokes. No second fixed site is justified without department-level active VINs and recurring demand.
Priority regions
| Rank | Region | Rationale | Mode |
|---|---|---|---|
| 1 | Guatemala City metropolitan area | Importer, insurer, fleet and specialist concentration hypothesis; validate by SAT department/VIN data. | Pilot hub |
- Region
- Guatemala City metropolitan area
- Rationale
- Importer, insurer, fleet and specialist concentration hypothesis; validate by SAT department/VIN data.
- Mode
- Pilot hub
Consumer and business incentives
Decree 40-2022 established material vehicle, first-sale, first-registration and charging-equipment incentives [mem_law40] [congress_incentives]. Their time profile, category eligibility and business-activity scope require current SAT/MEM advice; no benefit is booked in pilot economics.
Consumer incentives
| Instrument | Status | Implication |
|---|---|---|
| Decree 40-2022 vehicle relief | Import VAT, first-sale VAT and IPRIMA exemptions for eligible electric/hydrogen vehicles | Supports acquisition; confirm current percentage, phase and eligibility [mem_law40]. |
| Circulation tax relief | Time-limited and declining by model year | Obtain SAT transaction advice; do not assume permanent exemption [congress_incentives]. |
- Status
- Import VAT, first-sale VAT and IPRIMA exemptions for eligible electric/hydrogen vehicles
- Implication
- Supports acquisition; confirm current percentage, phase and eligibility [mem_law40].
- Status
- Time-limited and declining by model year
- Implication
- Obtain SAT transaction advice; do not assume permanent exemption [congress_incentives].
Business incentives
| Instrument | Status | Action |
|---|---|---|
| Qualifying charging-service incentive | Potential income-tax relief under Decree 40-2022 | Exclude from base case; obtain MEM/SAT ruling on entity, start date and qualifying activity [agn_law]. |
| Assembly/production incentive | Potential law benefit for qualifying activity | Not relevant to pilot workshop unless written eligibility is obtained [agn_law]. |
- Status
- Potential income-tax relief under Decree 40-2022
- Action
- Exclude from base case; obtain MEM/SAT ruling on entity, start date and qualifying activity [agn_law].
- Status
- Potential law benefit for qualifying activity
- Action
- Not relevant to pilot workshop unless written eligibility is obtained [agn_law].
Tax and investment
The model is pre-VAT and pre-income tax. Obtain SAT/customs advice for services, parts, tools, charging activity and entity structure. No incentive is assumed.
Tax and customs baseline
| Tax | Rate | Treatment |
|---|---|---|
| VAT on workshop services/parts | Current general treatment requires SAT advice | Economics are pre-VAT; no EV workshop exemption assumed. |
| Corporate income tax | Entity/regime-dependent | After-tax return excluded until entity and incentive eligibility opinion. |
- Rate
- Current general treatment requires SAT advice
- Treatment
- Economics are pre-VAT; no EV workshop exemption assumed.
- Rate
- Entity/regime-dependent
- Treatment
- After-tax return excluded until entity and incentive eligibility opinion.
Licensing, labour and workshop regulation
The launch file must cover mercantile/SAT registration, municipal land use and occupancy, MARN instrument and waste classification, fire, electrical supply, CNEE charging/connection, insurance, labour and custody. Business registration does not replace sector approvals [rm_business] [cnee_charge].
Licensing path
| Step | Evidence | Gate |
|---|---|---|
| Entity, mercantile enterprise and SAT registration | Registro Mercantil and SAT completion [rm_business] [sat_company]. | G1 |
| Municipal land use, occupancy and workshop activity | Written approvals for selected municipality and mobile work. | G2 |
- Evidence
- Registro Mercantil and SAT completion [rm_business] [sat_company].
- Gate
- G1
- Evidence
- Written approvals for selected municipality and mobile work.
- Gate
- G2
Labour and safety obligations
| Requirement | Owner | Control |
|---|---|---|
| Employment, IGSS and payroll compliance | Country manager | Local HR/legal sign-off and registrations. |
| OHS under AG 229-2014 and reforms | HSE lead | Written risk plan for HV, lifts, tyres, refrigerants, chemicals and road tests [igss_sso]. |
- Owner
- Country manager
- Control
- Local HR/legal sign-off and registrations.
- Owner
- HSE lead
- Control
- Written risk plan for HV, lifts, tyres, refrigerants, chemicals and road tests [igss_sso].
High-voltage safety
No nationwide public statutory EV-HV technician credential was located in the reviewed sources. Absence of a located licence is not permission: EVS requires role competence, observed assessment, two-person LOTO, prove-dead, quarantine, rescue and drills under the broader OHS framework [igss_sso].
High-voltage controls
| Control | Standard | Proof |
|---|---|---|
| Orange-cable, exclusion, thermal-warning and emergency training | HV awareness | Training and drill record. |
| Two-person LOTO, OEM shutdown, prove-dead and key control | Authorised isolation | Platform-specific observed assessment. |
| Prohibited at launch except approved method and permit | Energised work | Technical-director sign-off. |
| Segregated area, monitoring and fire/insurer plan | Damaged-EV quarantine | Authority, fire and insurer acceptance. |
| Insulated rescue, first aid and fire-service interface | Rescue response | Quarterly drill. |
- Standard
- HV awareness
- Proof
- Training and drill record.
- Standard
- Authorised isolation
- Proof
- Platform-specific observed assessment.
- Standard
- Energised work
- Proof
- Technical-director sign-off.
- Standard
- Damaged-EV quarantine
- Proof
- Authority, fire and insurer acceptance.
- Standard
- Rescue response
- Proof
- Quarterly drill.
Battery and waste
MARN identifies hazardous waste, used lead-acid batteries, e-waste and contaminated used oils within controlled management frameworks [marn_hazardous]. Common-waste rules do not establish a route for lithium traction packs [marn_common]. Obtain written classification, storage, transport and authorised-receiver approval before custody.
Battery and waste routes
| Stream | Route | Status |
|---|---|---|
| Traction battery intact | OEM/importer/authorised downstream with chain-of-custody proof. | No pack opening at launch |
| Damaged or thermal-risk pack | Written fire, insurer, carrier and authorised-receiver route before acceptance. | Quarantine and emergency escalation |
- Route
- OEM/importer/authorised downstream with chain-of-custody proof.
- Status
- No pack opening at launch
- Route
- Written fire, insurer, carrier and authorised-receiver route before acceptance.
- Status
- Quarantine and emergency escalation
Recommended service portfolio
Launch: pre-purchase/SOH evidence, chassis, tyres, brakes, suspension, HVAC, 12V, charging diagnosis, insurer isolation and fleet mobile triage. Hold opened packs, salvage-donor strategies and heavy-vehicle work.
Recommended service portfolio
| Phase | Service | Scope | Margin Role |
|---|---|---|---|
| Launch | Pre-purchase and SOH evidence | Read-only battery, scan, charging and thermal report | Trust/lead generator |
| Launch | Routine chassis/HVAC/12V | Tyres, brakes, suspension, alignment, filters and AC | Repeat revenue |
| Launch | Vehicle-side charging diagnosis | Port, cable, AC/DC communication and low-voltage cause | Diagnostic margin |
| Launch | Fleet uptime/mobile triage | Scheduled site days and recovery decision | Contract base |
| Launch | Insurer/bodyshop isolation | Safe state, scan, SOH and custody evidence | B2B evidence |
| Hold | Opened traction-pack repair | Cells, modules and busbars | Prohibited until gates |
- Service
- Pre-purchase and SOH evidence
- Scope
- Read-only battery, scan, charging and thermal report
- Margin Role
- Trust/lead generator
- Service
- Routine chassis/HVAC/12V
- Scope
- Tyres, brakes, suspension, alignment, filters and AC
- Margin Role
- Repeat revenue
- Service
- Vehicle-side charging diagnosis
- Scope
- Port, cable, AC/DC communication and low-voltage cause
- Margin Role
- Diagnostic margin
- Service
- Fleet uptime/mobile triage
- Scope
- Scheduled site days and recovery decision
- Margin Role
- Contract base
- Service
- Insurer/bodyshop isolation
- Scope
- Safe state, scan, SOH and custody evidence
- Margin Role
- B2B evidence
- Service
- Opened traction-pack repair
- Scope
- Cells, modules and busbars
- Margin Role
- Prohibited until gates
Franchise and operating model
Use a company-controlled managed partner with one segregated bay, EVS SOPs, audit rights and digital evidence. No franchise award until six months of profitable and safe operation.
Operating model
| Element | Recommendation | Why |
|---|---|---|
| Market-entry vehicle | Company-controlled managed-partner pilot | Tests a small verified pool without greenfield lease risk. |
| Site | One segregated bay plus quarantine | Proportionate to stock and safety risk. |
| Brand | EVS standards, audit and digital evidence | Creates scalable trust against capable incumbents. |
| Franchise | No award until six-month evidence | Protects brand from denominator and compliance uncertainty. |
| Expansion | Mobile/collection routes before second site | Reach Quetzaltenango/corridors with low fixed cost. |
- Recommendation
- Company-controlled managed-partner pilot
- Why
- Tests a small verified pool without greenfield lease risk.
- Recommendation
- One segregated bay plus quarantine
- Why
- Proportionate to stock and safety risk.
- Recommendation
- EVS standards, audit and digital evidence
- Why
- Creates scalable trust against capable incumbents.
- Recommendation
- No award until six-month evidence
- Why
- Protects brand from denominator and compliance uncertainty.
- Recommendation
- Mobile/collection routes before second site
- Why
- Reach Quetzaltenango/corridors with low fixed cost.
Pilot economics
Base annual case: 480 jobs × GTQ2,200, 62% gross margin, GTQ480,000 operating cost and GTQ174,720 EBITDA. Simple payback on GTQ650,000 capex is 3.72 years. The cautious case loses money; current executable SOM remains zero.
Annual pilot EBITDA scenarios (GTQ)
Nominal GTQ, pre-VAT, unlevered EVS assumptions.
Annual pilot economics (GTQ)
| Scenario | Jobs | Arwo GTQ | Revenue GTQ | Gross Margin Pct | Gross Profit GTQ | Opex GTQ | Ebitda GTQ | Payback Years |
|---|---|---|---|---|---|---|---|---|
| Cautious | 240 | 1,800 | 432,000 | 55 | 237,600 | 420,000 | -182,400 | — |
- Jobs
- 240
- Arwo GTQ
- 1,800
- Revenue GTQ
- 432,000
- Gross Margin Pct
- 55
- Gross Profit GTQ
- 237,600
- Opex GTQ
- 420,000
- Ebitda GTQ
- -182,400
- Payback Years
- —
90-day pilot economics (GTQ)
| Scenario | Jobs 90d | Revenue GTQ | Gross Profit GTQ | Opex GTQ | Ebitda GTQ |
|---|---|---|---|---|---|
| Cautious | 60 | 108,000 | 59,400 | 105,000 | -45,600 |
- Jobs 90d
- 60
- Revenue GTQ
- 108,000
- Gross Profit GTQ
- 59,400
- Opex GTQ
- 105,000
- Ebitda GTQ
- -45,600
Risks and mitigations
The dominant risks are denominator error, OEM/HVC2 competition, HV/fire, parts/software access, unavailable lithium-battery downstream routes, incentive misunderstanding, FX/import cost and overstated metro concentration. Each has a stop gate.
Risks and mitigations
| Risk | Likelihood | Impact | Mitigation |
|---|---|---|---|
| Stock/definition error | High | High | Acquire active VIN, fuel, department and platform extract; keep motorcycles/hybrids separate. |
| OEM and HVC2 competition | High | High | Focus fleets, insurers, used-EV evidence and overflow; field-audit competitor claims. |
| HV/fire incident | Low | Severe | LOTO, quarantine, no pack opening and drills. |
| Parts/software access | Medium | High | Platform matrix and supplier SLA before acceptance. |
| Battery downstream route absent | Medium | Severe | Written MARN classification and receiver chain before custody. |
| Incentive misunderstanding | Medium | Medium | Pre-tax model without benefit; SAT/MEM opinion. |
| FX/import cost volatility | High | Medium | GTQ price review, deposits and landed-cost index. |
| Metro concentration overstated | Medium | Medium | Department-level registrations and contracts before site commitment. |
- Likelihood
- High
- Impact
- High
- Mitigation
- Acquire active VIN, fuel, department and platform extract; keep motorcycles/hybrids separate.
- Likelihood
- High
- Impact
- High
- Mitigation
- Focus fleets, insurers, used-EV evidence and overflow; field-audit competitor claims.
- Likelihood
- Low
- Impact
- Severe
- Mitigation
- LOTO, quarantine, no pack opening and drills.
- Likelihood
- Medium
- Impact
- High
- Mitigation
- Platform matrix and supplier SLA before acceptance.
- Likelihood
- Medium
- Impact
- Severe
- Mitigation
- Written MARN classification and receiver chain before custody.
- Likelihood
- Medium
- Impact
- Medium
- Mitigation
- Pre-tax model without benefit; SAT/MEM opinion.
- Likelihood
- High
- Impact
- Medium
- Mitigation
- GTQ price review, deposits and landed-cost index.
- Likelihood
- Medium
- Impact
- Medium
- Mitigation
- Department-level registrations and contracts before site commitment.
90-day entry plan
Front-load evidence, demand and compliance. Paid work starts only after supervised dry runs, an emergency drill and partner acceptance.
90-day entry plan
| Days | Workstream | Deliverable |
|---|---|---|
| 0–15 | Evidence | SAT active VIN/fuel/department/platform/first-registration extract; BEV/PHEV and motorcycle separation. |
- Workstream
- Evidence
- Deliverable
- SAT active VIN/fuel/department/platform/first-registration extract; BEV/PHEV and motorcycle separation.
Explicit go / no-go gates
Every gate is open. Missing evidence means hold, not assumption. Failure of the 90-day economics threshold closes or redesigns the pilot.
Go / no-go gates
| Gate | Threshold | Status | Decision |
|---|---|---|---|
| G1 Evidence | Active four-wheel BEV stock at least 1,700; PHEV separate; at least 70% platform/department mapping | Open | No capex until passed. |
- Threshold
- Active four-wheel BEV stock at least 1,700; PHEV separate; at least 70% platform/department mapping
- Status
- Open
- Decision
- No capex until passed.
Methodology and limitations
Research accessed 10 August 2026. Primary and authoritative material was preferred; dated industry/secondary evidence is labelled. Facts and EVS assumptions are separated, incompatible populations remain visible and no unavailable statistic is invented.
Methodology
| Step | Method |
|---|---|
| 1 Scope | Four-wheel BEV cars are core; motorcycles, HEVs and unresolved PHEVs remain separate. |
| 2 Evidence | Primary/authoritative first; dated industry/secondary evidence labelled where primary series were unavailable. |
| 3 Reconcile | Keep car stock, all-class registrations, motorcycles, hybrids, total parc and chargers distinct; never sum or average. |
| 4 Size | Estimated BEV stock × explicit active/event/ARO/concentration/reach assumptions. |
| 5 Forecast | Three EVS compound scenarios through 2031; no official-forecast claim. |
| 6 Economics | Pre-tax, pre-VAT, ungeared pilot contribution; GTQ650k capex; no incentive booked. |
| 7 Decision | Current executable SOM is zero until every gate is evidenced. |
- Method
- Four-wheel BEV cars are core; motorcycles, HEVs and unresolved PHEVs remain separate.
- Method
- Primary/authoritative first; dated industry/secondary evidence labelled where primary series were unavailable.
- Method
- Keep car stock, all-class registrations, motorcycles, hybrids, total parc and chargers distinct; never sum or average.
- Method
- Estimated BEV stock × explicit active/event/ARO/concentration/reach assumptions.
- Method
- Three EVS compound scenarios through 2031; no official-forecast claim.
- Method
- Pre-tax, pre-VAT, ungeared pilot contribution; GTQ650k capex; no incentive booked.
- Method
- Current executable SOM is zero until every gate is evidenced.
Linked source register
The registry records publisher, publication date where available, access date, URL and use. Legal, tax, workshop, HV and battery obligations require local authority and counsel confirmation before execution.
Final recommendation
CONDITIONAL GO to diligence and a capped one-bay Guatemala City pilot; NO-GO to standalone capex, opened-pack work or franchising today.
Source register
36 primary and derived sources
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Source register
36 primary and derived sources
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