EVS Worldwide

Market intelligence/Report available

Wisconsin.

EVS Wisconsin EV Service Centre Market Entry

Decision-grade Wisconsin EV service-centre market-entry artifact with sourced facts, explicit assumptions, hard gates and full audit.

2025 plug-in stock

60,500

DOE/Experian rounded 2025 Wisconsin light-duty BEV+PHEV registration benchmark.

2024 plug-in share

476.4%

Exact-component 2024 Wisconsin plug-in share of new light-duty sales.

Public ports

2,312

Current public charging ports at access-date snapshot.

Base payback

2.591

Base simple payback sensitivity; not a forecast.

01/The verdict in full

Executive summary

Reviewed Wisconsin evidence and EVS controls. Sourced facts, assumptions, uncertainty and release conditions remain separated.

02

Headline market indicators

Reviewed Wisconsin evidence and EVS controls. Sourced facts, assumptions, uncertainty and release conditions remain separated.

Headline market indicators

Current rounded light-duty plug-in stock
Value
60,500
Unit
BEV+PHEV vehicles
Source
[afdc_wi]
Exact 2024 plug-in sales share
Value
4.764
Unit
percent
Source
[alliance_wi]
Current public charging ports
Value
2,312
Unit
ports—access snapshot
Source
[afdc_wi]
Districts 4+5 stock proxy share
Value
26.34
Unit
percent
Source
[alliance_d4][alliance_d5][alliance_wi]
Base annual EBITDA sensitivity
Value
241,200
Unit
USD
Source
[evs_model]

Source: EVS artifact provenance—widget_table_headline_kpis

03

BEV/PHEV stock history

Reviewed Wisconsin evidence and EVS controls. Sourced facts, assumptions, uncertainty and release conditions remain separated.

BEV/PHEV stock history

31 Dec 2024—Alliance/S&P exact
Bev
31,097
Phev
14,726
Plug In Total
45,823
Scope
Exact light-duty powertrain snapshot
Source
[alliance_wi]
2024—DOE historical entry point
Bev
—
Phev
—
Plug In Total
—
Scope
Separate historical series exists; component values are not asserted in this report
Source
[wi_current_stock]
2025—DOE rounded current
Bev
41,900
Phev
18,600
Plug In Total
60,500
Scope
Rounded BEV+PHEV benchmark and current TAM anchor
Source
[afdc_wi]

Source: EVS artifact provenance—widget_table_registered_stock

04

Sales and adoption history

Reviewed Wisconsin evidence and EVS controls. Sourced facts, assumptions, uncertainty and release conditions remain separated.

Sales and adoption history

31 Dec 2024 exact stock
Registered Plugin Stock
45,823
Annual Additions
11,181
New Sales Share Pct
4.764
Source
Stock and 2024 sales flow [alliance_wi]
2024 DOE history
Registered Plugin Stock
—
Annual Additions
—
New Sales Share Pct
—
Source
Separate historical entry point; components not asserted [wi_current_stock]
2025 rounded DOE
Registered Plugin Stock
60,500
Annual Additions
—
New Sales Share Pct
—
Source
Rounded current benchmark [afdc_wi]

Source: EVS artifact provenance—widget_table_adoption_history

05

Powertrain mix

Reviewed Wisconsin evidence and EVS controls. Sourced facts, assumptions, uncertainty and release conditions remain separated.

Powertrain mix

2024 BEV—exact Alliance/S&P
Vehicles
31,097
Share Of 2025 Plugins Pct
67.863
Source
[alliance_wi]
Share Of 2024 Fleet Pct
0.571
2024 PHEV—exact Alliance/S&P
Vehicles
14,726
Share Of 2025 Plugins Pct
32.137
Source
[alliance_wi]
Share Of 2024 Fleet Pct
0.271
2025 BEV—rounded DOE
Vehicles
41,900
Share Of 2025 Plugins Pct
69.256
Source
[afdc_wi]
Share Of 2024 Fleet Pct
—
2025 PHEV—rounded DOE
Vehicles
18,600
Share Of 2025 Plugins Pct
30.744
Source
[afdc_wi]
Share Of 2024 Fleet Pct
—

Source: EVS artifact provenance—widget_table_stock_powertrain

06

Definition reconciliation

Reviewed Wisconsin evidence and EVS controls. Sourced facts, assumptions, uncertainty and release conditions remain separated.

Definition reconciliation

Alliance/S&P 31 Dec 2024
Value
45,823
Definition
Exact 31,097 BEV + 14,726 PHEV light-duty registrations.
Control
Exact historical and district denominator.
DOE/Experian 2025
Value
60,500
Definition
Rounded 41,900 BEV + 18,600 PHEV light-duty registrations.
Control
Current TAM anchor; retain rounding.
2024 plug-in sales
Value
11,181 / 4.764%
Definition
8,679 BEV + 2,502 PHEV divided by exact 234,692 component total.
Control
Sales flow, not stock.
Charging inventories
Value
1,721 public ports at 1 Jan 2025; 2,312 current public + 123 private
Definition
Alliance: 1,097 L2 + 624 DC-fast; AFDC is a live access snapshot.
Control
Ports, stations, plans and awards remain separate.

Source: EVS artifact provenance—widget_table_definition_reconciliation

07

2030 EV scenarios

Reviewed Wisconsin evidence and EVS controls. Sourced facts, assumptions, uncertainty and release conditions remain separated.

2030 EV scenarios

Cautious
Base Year
2,025
Base Stock
60,500
Annual Growth Pct
5
Modelled 2030 Evs
77,215
Status
EVS SENSITIVITY—NOT OFFICIAL FORECAST
Source
[evs_model]
Base
Base Year
2,025
Base Stock
60,500
Annual Growth Pct
10
Modelled 2030 Evs
97,436
Status
EVS SENSITIVITY—NOT OFFICIAL FORECAST
Source
[evs_model]
High
Base Year
2,025
Base Stock
60,500
Annual Growth Pct
15
Modelled 2030 Evs
121,687
Status
EVS SENSITIVITY—NOT OFFICIAL FORECAST
Source
[evs_model]

Source: EVS artifact provenance—widget_table_forecast

08

Charging infrastructure

Reviewed Wisconsin evidence and EVS controls. Sourced facts, assumptions, uncertainty and release conditions remain separated.

Charging infrastructure

1 Jan 2025—Alliance/AFDC
Level2 Ports
1,097
Dc Fast Ports
624
Total Public Ports
1,721
Stations
720
Source
550 L2 plus 170 DC-fast stations [alliance_wi]
Public Ports
1,721
Private Ports
—
Total Ports
1,721
12 Aug 2026 access—AFDC
Level2 Ports
—
Dc Fast Ports
—
Total Public Ports
2,312
Stations
—
Source
Live access snapshot [afdc_wi]
Public Ports
2,312
Private Ports
123
Total Ports
2,435
2024–2025 WEVI awards
Level2 Ports
—
Dc Fast Ports
—
Total Public Ports
—
Stations
—
Source
53 Round 1 and 26 Round 1.5 awards; awards are not commissioned-port counts [wisdot_nevi]
Public Ports
—
Private Ports
—
Total Ports
—

Source: EVS artifact provenance—widget_table_charging_history

09

Charging diligence

Reviewed Wisconsin evidence and EVS controls. Sourced facts, assumptions, uncertainty and release conditions remain separated.

Charging diligence

Definition
Requirement
Separate ports, stations, connectors, planned sites, awards and commissioned locations.
Status
MANDATORY
Wisconsin WEVI
Requirement
Use commissioned locations only in operating counts; conditional awards remain deployment evidence.
Status
OPEN [wisdot_nevi]
Pilot EVSE
Requirement
Load study, credentialed electrician, delegated permit, inspection, utility approval, networking and logs.
Status
OPEN [wi_electrician][wi_electrical]
Electricity price
Requirement
Use exact tariff, demand charges and interval load; 12.72¢/kWh is a 2024 statewide all-sector average, not a site quote.
Status
OPEN [eia_electricity]
Charger excise tax
Requirement
Register and model the Wisconsin $0.03/kWh tax where charging is covered.
Status
OPEN [wi_ev_charging_program]

Source: EVS artifact provenance—widget_table_charger_reliability

10

Vehicle parc age and service demand

Reviewed Wisconsin evidence and EVS controls. Sourced facts, assumptions, uncertainty and release conditions remain separated.

Vehicle parc age and service demand

Wisconsin average vehicle age
Value
12.1
Unit
years
Implication
Supports tyres, brakes, suspension, 12-V and thermal-system work [alliance_wi].
District 2 plug-in stock
Value
12,139
Unit
vehicles
Implication
8,342 BEV + 3,797 PHEV; 11.3-year average age [alliance_d2].
District 4 plug-in stock
Value
5,060
Unit
vehicles
Implication
3,533 BEV + 1,527 PHEV; 11.8-year average age [alliance_d4].
District 5 plug-in stock
Value
7,010
Unit
vehicles
Implication
4,952 BEV + 2,058 PHEV; 11.2-year average age [alliance_d5].
District 6 plug-in stock
Value
5,242
Unit
vehicles
Implication
3,535 BEV + 1,707 PHEV; 12.3-year average age [alliance_d6].
District 8 plug-in stock
Value
4,052
Unit
vehicles
Implication
2,624 BEV + 1,428 PHEV; 12.3-year average age [alliance_d8].
Districts 4+5 combined
Value
12,070
Unit
vehicles
Implication
26.34% southeast-Wisconsin concentration proxy; districts are not drive-time catchments [alliance_d4][alliance_d5].

Source: EVS artifact provenance—widget_table_parc_age_service

11

TAM / SAM / SOM controls

Reviewed Wisconsin evidence and EVS controls. Sourced facts, assumptions, uncertainty and release conditions remain separated.

TAM / SAM / SOM controls

TAM—rounded 2025 light-duty registrations
Value
60,500
Unit
vehicles
Status
SOURCED / ROUNDED
Basis
DOE/Experian 41,900 BEV + 18,600 PHEV [afdc_wi].
Service-window sensitivity
Value
18,150
Unit
vehicles
Status
EVS ASSUMPTION
Basis
TAM × 30% [evs_model].
Independent-consideration sensitivity
Value
4,538
Unit
vehicles
Status
EVS ASSUMPTION
Basis
Service window × 25%; 4,537.5 rounded [evs_model].
3 more rows in the full report

Source: EVS artifact provenance—widget_table_tam_sam_som

12

Customer segments

Reviewed Wisconsin evidence and EVS controls. Sourced facts, assumptions, uncertainty and release conditions remain separated.

Customer segments

Out-of-warranty southeast Wisconsin EV households
Priority
P1
Need
OEM-procedure diagnostics, transparent scope and safe HV isolation.
Madison EV households and commuters
Priority
P1
Need
Diagnostics, tyres, thermal and charging-fault service.
Used-EV buyers and sellers
Priority
P1
Need
Pre-purchase scan, battery-health evidence and uncertainty disclosure.
Delivery, field-service and rental fleets
Priority
P1
Need
Fast booking, evening turns and downtime reporting.
PHEV owners
Priority
P2
Need
Combined engine, emissions, HV and cooling competence.

Source: EVS artifact provenance—widget_table_customer_segments

13

Fleet segments

Reviewed Wisconsin evidence and EVS controls. Sourced facts, assumptions, uncertainty and release conditions remain separated.

Fleet segments

Ride-hail, rental and delivery
Priority
P1
Offer
Evening turns, tyres, alignment and uptime SLA.
Evidence
Paid LOIs and vehicle roster required.
Municipal, utility, campus and health systems
Priority
P1
Offer
Scheduled inspections and mobile light service.
Evidence
Task, parking and power survey.
Last-mile and field-service fleets
Priority
P1
Offer
Inspection, tyres, brakes, thermal and scan evidence.
Evidence
Three-fleet paid clinic.
Dealer and body-shop overflow
Priority
P2
Offer
Procedure-controlled mechanical, diagnostic and ADAS tasks.
Evidence
Written scope, data and parts access.

Source: EVS artifact provenance—widget_table_fleet_segments

14

Leading brands and models

Reviewed Wisconsin evidence and EVS controls. Sourced facts, assumptions, uncertainty and release conditions remain separated.

Leading brands and models

—
Priority
—
Reason
—
Evidence
Official Milwaukee service presence.
—
Priority
—
Reason
—
Evidence
PHEVs are 32.14% of exact 2024 Wisconsin plug-in stock.
—
Priority
—
Reason
—
Evidence
Wisconsin model mix not quantified.
—
Priority
—
Reason
—
Evidence
Wisconsin model mix not quantified.
—
Priority
—
Reason
—
Evidence
Wisconsin model mix not quantified.

Source: EVS artifact provenance—widget_table_brands_models

15In the full report

OEM competitors

Reviewed Wisconsin evidence and EVS controls. Sourced facts, assumptions, uncertainty and release conditions remain separated.

This section is in the full report.

16In the full report

Independent competitors

Reviewed Wisconsin evidence and EVS controls. Sourced facts, assumptions, uncertainty and release conditions remain separated.

This section is in the full report.

17In the full report

Priority cities and regions

Reviewed Wisconsin evidence and EVS controls. Sourced facts, assumptions, uncertainty and release conditions remain separated.

This section is in the full report.

18In the full report

Consumer incentives

Reviewed Wisconsin evidence and EVS controls. Sourced facts, assumptions, uncertainty and release conditions remain separated.

This section is in the full report.

19In the full report

Business and investment incentives

Reviewed Wisconsin evidence and EVS controls. Sourced facts, assumptions, uncertainty and release conditions remain separated.

This section is in the full report.

20In the full report

Tax snapshot

Reviewed Wisconsin evidence and EVS controls. Sourced facts, assumptions, uncertainty and release conditions remain separated.

This section is in the full report.

21In the full report

Licensing, consumer and franchise controls

Reviewed Wisconsin evidence and EVS controls. Sourced facts, assumptions, uncertainty and release conditions remain separated.

This section is in the full report.

22In the full report

Labour and skills

Reviewed Wisconsin evidence and EVS controls. Sourced facts, assumptions, uncertainty and release conditions remain separated.

This section is in the full report.

23In the full report

High-voltage safety

Reviewed Wisconsin evidence and EVS controls. Sourced facts, assumptions, uncertainty and release conditions remain separated.

This section is in the full report.

24In the full report

Battery and waste

Reviewed Wisconsin evidence and EVS controls. Sourced facts, assumptions, uncertainty and release conditions remain separated.

This section is in the full report.

25

Data and consumer controls

Reviewed Wisconsin evidence and EVS controls. Sourced facts, assumptions, uncertainty and release conditions remain separated.

Data and consumer controls

Written estimate offer
Rule
Offer a written estimate when the bill may exceed $50.
Implication
DMS hard stop.
Repair order
Rule
If estimate is declined, provide a repair order describing authorized work.
Implication
No undefined work.
Added work
Rule
No unauthorized repairs; added authorization must state added cost and new total.
Implication
Change-order hard stop.
Battery-health statements
Rule
No unsupported degradation or remaining-life prediction.
Implication
Evidence product, not promise.
Customer data
Rule
Collect only necessary VIN, contact and service records with role-based access.
Implication
Franchise-ready control.

Source: EVS artifact provenance—widget_table_data_consumer

27In the full report

Operating model

Reviewed Wisconsin evidence and EVS controls. Sourced facts, assumptions, uncertainty and release conditions remain separated.

This section is in the full report.

28In the full report

Franchise model

Reviewed Wisconsin evidence and EVS controls. Sourced facts, assumptions, uncertainty and release conditions remain separated.

This section is in the full report.

29In the full report

Annual economics

Reviewed Wisconsin evidence and EVS controls. Sourced facts, assumptions, uncertainty and release conditions remain separated.

This section is in the full report.

30In the full report

90-day pilot economics

Reviewed Wisconsin evidence and EVS controls. Sourced facts, assumptions, uncertainty and release conditions remain separated.

This section is in the full report.

31In the full report

Risks

Reviewed Wisconsin evidence and EVS controls. Sourced facts, assumptions, uncertainty and release conditions remain separated.

This section is in the full report.

32

Mitigations

Reviewed Wisconsin evidence and EVS controls. Sourced facts, assumptions, uncertainty and release conditions remain separated.

Mitigations

Demand
Mitigation
250 paid-job clinic, three fleet LOIs and VIN/task capture before lease.
Owner
—
Trigger
Paid-job or repeat threshold missed.
Cost
Mitigation
Compare Milwaukee/Waukesha/Brookfield with Madison on occupancy, wage and drive-time evidence.
Owner
—
Trigger
Base payback exceeds 36 months.
Safety
Mitigation
Observed authorization, LOTO, PPE, quarantine and responder drills.
Owner
—
Trigger
Any critical audit failure.
Parts/data
Mitigation
Green/amber/red VIN-task matrix and NASTF/OEM subscriptions.
Owner
—
Trigger
No lawful procedure/part/tool path.
Site/power
Mitigation
Utility, local permitting, fire and drainage/resilience memo before lease.
Owner
—
Trigger
Schedule/load/cost miss.
Waste
Mitigation
Generator category, characterization, recipient and PHMSA carrier evidence.
Owner
—
Trigger
Any missing chain document.

Source: EVS artifact provenance—widget_table_mitigations

33In the full report

90-day entry plan

Reviewed Wisconsin evidence and EVS controls. Sourced facts, assumptions, uncertainty and release conditions remain separated.

This section is in the full report.

34In the full report

Explicit go / no-go gates

Reviewed Wisconsin evidence and EVS controls. Sourced facts, assumptions, uncertainty and release conditions remain separated.

This section is in the full report.

35

Methodology

Reviewed Wisconsin evidence and EVS controls. Sourced facts, assumptions, uncertainty and release conditions remain separated.

Methodology

Queue control
Method
Selected only locked rank-26 Wisconsin; checked no completed duplicate.
Control
—
Source hierarchy
Method
Wisconsin and federal agencies first; Alliance/S&P for exact 2024 snapshots; commercial pages only for presence.
Control
—
Definitions
Method
Kept rounded DOE stock, exact S&P stock/sales, ports, stations, awards and commissioned infrastructure separate.
Control
—
Sizing
Method
60,500 × 30% × 25% × 35%; assumptions explicit; verified SAM null and SOM zero.
Control
—
Forecast
Method
Five-year 5%/10%/15% sensitivities from rounded 2025 Wisconsin anchor.
Control
—
Economics
Method
Jobs × ARO; gross profit less fixed opex; capex divided by positive EBITDA.
Control
—
Release
Method
Evidence thresholds control site, scope, fleet route and franchise.
Control
—

Source: EVS artifact provenance—widget_table_methodology

36

Data gaps

Reviewed Wisconsin evidence and EVS controls. Sourced facts, assumptions, uncertainty and release conditions remain separated.

Data gaps

Exact 2025 light-duty BEV/PHEV extract
Effect
—
Closure
—
VIN/age/warranty/task catchment
Effect
—
Closure
—
Competitor price, scope, capacity and lead time
Effect
—
Closure
—
Exact-site rent, power, tariff, tax and permitting
Effect
—
Closure
—
Battery/waste classifications and recipients
Effect
—
Closure
—
EV/HV technician availability and wage premium
Effect
—
Closure
—

Source: EVS artifact provenance—widget_table_data_gaps

37

Complete source register

Reviewed Wisconsin evidence and EVS controls. Sourced facts, assumptions, uncertainty and release conditions remain separated.

Complete source register

afdc_wi
Publisher
U.S. Department of Energy
Publication Date
—
Accessed At
2026-08-12
Classification
Primary / authoritative
Href
https://afdc.energy.gov/states/wi
wi_current_stock
Publisher
U.S. Department of Energy
Publication Date
—
Accessed At
2026-08-12
Classification
Primary / authoritative
Href
https://afdc.energy.gov/vehicle-registration
alliance_wi
Publisher
Alliance for Automotive Innovation
Publication Date
2025-01-01
Accessed At
2026-08-12
Classification
Authoritative industry
Href
https://www.autosinnovate.org/resources/insights/wi
alliance_d2
Publisher
Alliance for Automotive Innovation
Publication Date
2025-01-01
Accessed At
2026-08-12
Classification
Authoritative industry
Href
https://www.autosinnovate.org/resources/insights/wi/2
alliance_d4
Publisher
Alliance for Automotive Innovation
Publication Date
2025-01-01
Accessed At
2026-08-12
Classification
Authoritative industry
Href
https://www.autosinnovate.org/resources/insights/wi/4
alliance_d5
Publisher
Alliance for Automotive Innovation
Publication Date
2025-01-01
Accessed At
2026-08-12
Classification
Authoritative industry
Href
https://www.autosinnovate.org/resources/insights/wi/5
alliance_d6
Publisher
Alliance for Automotive Innovation
Publication Date
2025-01-01
Accessed At
2026-08-12
Classification
Authoritative industry
Href
https://www.autosinnovate.org/resources/insights/wi/6
alliance_d8
Publisher
Alliance for Automotive Innovation
Publication Date
2025-01-01
Accessed At
2026-08-12
Classification
Authoritative industry
Href
https://www.autosinnovate.org/resources/insights/wi/8
census_wi
Publisher
U.S. Census Bureau
Publication Date
—
Accessed At
2026-08-12
Classification
Primary / authoritative
Href
https://www.census.gov/quickfacts/fact/table/WI/PST045225
wisdot_nevi
Publisher
Wisconsin Department of Transportation
Publication Date
—
Accessed At
2026-08-12
Classification
Primary / authoritative
Href
https://wisconsindot.gov/Pages/projects/multimodal/electrification.aspx
wi_ev_charging
Publisher
U.S. Department of Energy
Publication Date
—
Accessed At
2026-08-12
Classification
Primary / authoritative
Href
https://afdc.energy.gov/laws/all?state=WI
wi_business_incentives
Publisher
Wisconsin Economic Development Corporation
Publication Date
—
Accessed At
2026-08-12
Classification
Primary / authoritative
Href
https://wedc.org/programs/business-development-tax-credits/
wi_repair_rules
Publisher
Wisconsin Department of Agriculture, Trade and Consumer Protection
Publication Date
—
Accessed At
2026-08-12
Classification
Primary / authoritative
Href
https://datcp.wi.gov/Pages/Publications/MV-MotorVehicleRepair202.aspx
wi_repair_license
Publisher
Wisconsin Department of Safety and Professional Services
Publication Date
—
Accessed At
2026-08-12
Classification
Primary / authoritative
Href
https://dsps.wi.gov/Pages/SelfService/LicenseLookUp.aspx
business_hub
Publisher
State of Wisconsin
Publication Date
—
Accessed At
2026-08-12
Classification
Primary / authoritative
Href
https://onestop.wi.gov/
wi_dfi_franchise
Publisher
Wisconsin Department of Financial Institutions
Publication Date
—
Accessed At
2026-08-12
Classification
Primary / authoritative
Href
https://dfi.wi.gov/Pages/Securities/Filings/FranchiseFAQ.aspx
tax_register
Publisher
Wisconsin Department of Revenue
Publication Date
—
Accessed At
2026-08-12
Classification
Primary / authoritative
Href
https://www.revenue.wi.gov/Pages/SalesAndUse/Home.aspx
tax_sales
Publisher
Wisconsin Department of Revenue
Publication Date
—
Accessed At
2026-08-12
Classification
Primary / authoritative
Href
https://www.revenue.wi.gov/Pages/FAQS/pcs-taxrates.aspx/
tax_corp
Publisher
Wisconsin Department of Revenue
Publication Date
—
Accessed At
2026-08-12
Classification
Primary / authoritative
Href
https://www.revenue.wi.gov/Pages/FAQS/ise-crpginfo.aspx
tax_commerce
Publisher
Wisconsin Department of Workforce Development
Publication Date
—
Accessed At
2026-08-12
Classification
Primary / authoritative
Href
https://dwd.wisconsin.gov/dwd/business/
wedc_business
Publisher
WEDC
Publication Date
—
Accessed At
2026-08-12
Classification
Primary / authoritative
Href
https://wedc.org/
wedc_incentives
Publisher
WEDC
Publication Date
—
Accessed At
2026-08-12
Classification
Primary / authoritative
Href
https://wedc.org/programs/qualified-new-business-venture/
labor_wage
Publisher
U.S. Bureau of Labor Statistics
Publication Date
2024-04-03
Accessed At
2026-08-12
Classification
Primary / authoritative
Href
https://www.bls.gov/oes/2023/may/oes_wi.htm
wi_osha
Publisher
Occupational Safety and Health Administration
Publication Date
—
Accessed At
2026-08-12
Classification
Primary / authoritative
Href
https://www.osha.gov/stateplans/
wi_electrician
Publisher
Wisconsin Department of Safety and Professional Services
Publication Date
—
Accessed At
2026-08-12
Classification
Primary / authoritative
Href
https://dsps.wi.gov/Pages/Professions/ElectricianRegistered/Default.aspx
wi_electrical
Publisher
Wisconsin Department of Safety and Professional Services
Publication Date
—
Accessed At
2026-08-12
Classification
Primary / authoritative
Href
https://dsps.wi.gov/Pages/Programs/ElectricalLighting/Default.aspx
wi_universal_waste
Publisher
Wisconsin Department of Natural Resources
Publication Date
—
Accessed At
2026-08-12
Classification
Primary / authoritative
Href
https://dnr.wisconsin.gov/topic/Waste/Universal.html
wi_hazardous
Publisher
Wisconsin Department of Natural Resources
Publication Date
—
Accessed At
2026-08-12
Classification
Primary / authoritative
Href
https://dnr.wisconsin.gov/topic/Waste/Hazardous.html
wi_fire_code
Publisher
Wisconsin Department of Safety and Professional Services
Publication Date
—
Accessed At
2026-08-12
Classification
Primary / authoritative
Href
https://dsps.wi.gov/Pages/Programs/CommercialBuildings/Default.aspx
eia_electricity
Publisher
U.S. Energy Information Administration
Publication Date
2025-11-10
Accessed At
2026-08-12
Classification
Primary / authoritative
Href
https://www.eia.gov/electricity/state/wisconsin/
osha_333
Publisher
Occupational Safety and Health Administration
Publication Date
—
Accessed At
2026-08-12
Classification
Primary / authoritative
Href
https://www.osha.gov/laws-regs/regulations/standardnumber/1910/1910.333
osha_loto
Publisher
Occupational Safety and Health Administration
Publication Date
—
Accessed At
2026-08-12
Classification
Primary / authoritative
Href
https://www.osha.gov/laws-regs/regulations/standardnumber/1910/1910.147
epa_battery
Publisher
U.S. Environmental Protection Agency
Publication Date
—
Accessed At
2026-08-12
Classification
Primary / authoritative
Href
https://www.epa.gov/hw/lithium-ion-battery-recycling-frequently-asked-questions
epa_609
Publisher
U.S. Environmental Protection Agency
Publication Date
—
Accessed At
2026-08-12
Classification
Primary / authoritative
Href
https://www.epa.gov/mvac/section-609-technician-training-and-certification-programs
phmsa
Publisher
Pipeline and Hazardous Materials Safety Administration
Publication Date
—
Accessed At
2026-08-12
Classification
Primary / authoritative
Href
https://www.phmsa.dot.gov/lithiumbatteries
nhtsa_ev_safety
Publisher
National Highway Traffic Safety Administration
Publication Date
—
Accessed At
2026-08-12
Classification
Primary / authoritative
Href
https://www.nhtsa.gov/vehicle-safety/electric-and-hybrid-vehicles
ase_xev
Publisher
ASE
Publication Date
—
Accessed At
2026-08-12
Classification
Authoritative industry
Href
https://www.ase.com/xev
ftc_franchise
Publisher
Federal Trade Commission
Publication Date
—
Accessed At
2026-08-12
Classification
Primary / authoritative
Href
https://www.ftc.gov/legal-library/browse/rules/franchise-rule
nastf
Publisher
NASTF
Publication Date
—
Accessed At
2026-08-12
Classification
Authoritative industry
Href
https://wp.nastf.org/
irs_clean_vehicle
Publisher
U.S. Department of Energy
Publication Date
—
Accessed At
2026-08-12
Classification
Primary / authoritative
Href
https://afdc.energy.gov/laws/ev-tax-credits
tesla_milwaukee
Publisher
Tesla
Publication Date
—
Accessed At
2026-08-12
Classification
Commercial primary source
Href
https://www.tesla.com/findus/location/service/milwaukee
rivian_locations
Publisher
Rivian
Publication Date
—
Accessed At
2026-08-12
Classification
Commercial primary source
Href
https://rivian.com/spaces/menomonee-falls-service-demo-center
electrified_garage
Publisher
Electrified Garage
Publication Date
—
Accessed At
2026-08-12
Classification
Commercial primary source
Href
https://www.electrifiedgarage.com/
ev_powers
Publisher
EV Powers
Publication Date
—
Accessed At
2026-08-12
Classification
Commercial primary source
Href
https://www.evpowers.com/
ewald_collision
Publisher
Ewald Automotive Group
Publication Date
—
Accessed At
2026-08-12
Classification
Commercial primary source
Href
https://www.ewaldsvenusford.com/rivian-certified-collision-center.html
wi_fee_current
Publisher
U.S. Department of Energy
Publication Date
—
Accessed At
2026-08-12
Classification
Primary / authoritative
Href
https://afdc.energy.gov/laws/11900
federal_30c_expired
Publisher
Internal Revenue Service
Publication Date
—
Accessed At
2026-08-12
Classification
Primary / authoritative
Href
https://www.irs.gov/credits-deductions/alternative-fuel-vehicle-refueling-property-credit
wi_ev_charging_program
Publisher
U.S. Department of Energy
Publication Date
—
Accessed At
2026-08-12
Classification
Primary / authoritative
Href
https://afdc.energy.gov/laws/13486
evs_logo
Publisher
EVS Worldwide
Publication Date
2026-08-12
Accessed At
2026-08-12
Classification
EVS asset
Href
https://evsworldwide.com/
evs_model
Publisher
EVS Worldwide
Publication Date
2026-08-12
Accessed At
2026-08-12
Classification
EVS assumption register
Href
https://evsworldwide.com/
widget_stock_card
Publisher
EVS Worldwide
Publication Date
2026-08-12
Accessed At
2026-08-12
Classification
Artifact provenance
Href
https://evsworldwide.com/
widget_share_card
Publisher
EVS Worldwide
Publication Date
2026-08-12
Accessed At
2026-08-12
Classification
Artifact provenance
Href
https://evsworldwide.com/
widget_ports_card
Publisher
EVS Worldwide
Publication Date
2026-08-12
Accessed At
2026-08-12
Classification
Artifact provenance
Href
https://evsworldwide.com/
widget_payback_card
Publisher
EVS Worldwide
Publication Date
2026-08-12
Accessed At
2026-08-12
Classification
Artifact provenance
Href
https://evsworldwide.com/
widget_stock_chart
Publisher
EVS Worldwide
Publication Date
2026-08-12
Accessed At
2026-08-12
Classification
Artifact provenance
Href
https://evsworldwide.com/
widget_adoption_chart
Publisher
EVS Worldwide
Publication Date
2026-08-12
Accessed At
2026-08-12
Classification
Artifact provenance
Href
https://evsworldwide.com/
widget_forecast_chart
Publisher
EVS Worldwide
Publication Date
2026-08-12
Accessed At
2026-08-12
Classification
Artifact provenance
Href
https://evsworldwide.com/
widget_economics_chart
Publisher
EVS Worldwide
Publication Date
2026-08-12
Accessed At
2026-08-12
Classification
Artifact provenance
Href
https://evsworldwide.com/
widget_table_decision_summary
Publisher
EVS Worldwide
Publication Date
2026-08-12
Accessed At
2026-08-12
Classification
Artifact provenance
Href
https://evsworldwide.com/
widget_table_headline_kpis
Publisher
EVS Worldwide
Publication Date
2026-08-12
Accessed At
2026-08-12
Classification
Artifact provenance
Href
https://evsworldwide.com/
widget_table_registered_stock
Publisher
EVS Worldwide
Publication Date
2026-08-12
Accessed At
2026-08-12
Classification
Artifact provenance
Href
https://evsworldwide.com/
widget_table_adoption_history
Publisher
EVS Worldwide
Publication Date
2026-08-12
Accessed At
2026-08-12
Classification
Artifact provenance
Href
https://evsworldwide.com/
widget_table_stock_powertrain
Publisher
EVS Worldwide
Publication Date
2026-08-12
Accessed At
2026-08-12
Classification
Artifact provenance
Href
https://evsworldwide.com/
widget_table_definition_reconciliation
Publisher
EVS Worldwide
Publication Date
2026-08-12
Accessed At
2026-08-12
Classification
Artifact provenance
Href
https://evsworldwide.com/
widget_table_forecast
Publisher
EVS Worldwide
Publication Date
2026-08-12
Accessed At
2026-08-12
Classification
Artifact provenance
Href
https://evsworldwide.com/
widget_table_charging_history
Publisher
EVS Worldwide
Publication Date
2026-08-12
Accessed At
2026-08-12
Classification
Artifact provenance
Href
https://evsworldwide.com/
widget_table_charger_reliability
Publisher
EVS Worldwide
Publication Date
2026-08-12
Accessed At
2026-08-12
Classification
Artifact provenance
Href
https://evsworldwide.com/
widget_table_parc_age_service
Publisher
EVS Worldwide
Publication Date
2026-08-12
Accessed At
2026-08-12
Classification
Artifact provenance
Href
https://evsworldwide.com/
widget_table_tam_sam_som
Publisher
EVS Worldwide
Publication Date
2026-08-12
Accessed At
2026-08-12
Classification
Artifact provenance
Href
https://evsworldwide.com/
widget_table_customer_segments
Publisher
EVS Worldwide
Publication Date
2026-08-12
Accessed At
2026-08-12
Classification
Artifact provenance
Href
https://evsworldwide.com/
widget_table_fleet_segments
Publisher
EVS Worldwide
Publication Date
2026-08-12
Accessed At
2026-08-12
Classification
Artifact provenance
Href
https://evsworldwide.com/
widget_table_brands_models
Publisher
EVS Worldwide
Publication Date
2026-08-12
Accessed At
2026-08-12
Classification
Artifact provenance
Href
https://evsworldwide.com/
widget_table_oem_competitors
Publisher
EVS Worldwide
Publication Date
2026-08-12
Accessed At
2026-08-12
Classification
Artifact provenance
Href
https://evsworldwide.com/
widget_table_independent_competitors
Publisher
EVS Worldwide
Publication Date
2026-08-12
Accessed At
2026-08-12
Classification
Artifact provenance
Href
https://evsworldwide.com/
widget_table_regions
Publisher
EVS Worldwide
Publication Date
2026-08-12
Accessed At
2026-08-12
Classification
Artifact provenance
Href
https://evsworldwide.com/
widget_table_consumer_incentives
Publisher
EVS Worldwide
Publication Date
2026-08-12
Accessed At
2026-08-12
Classification
Artifact provenance
Href
https://evsworldwide.com/
widget_table_business_incentives
Publisher
EVS Worldwide
Publication Date
2026-08-12
Accessed At
2026-08-12
Classification
Artifact provenance
Href
https://evsworldwide.com/
widget_table_tax_snapshot
Publisher
EVS Worldwide
Publication Date
2026-08-12
Accessed At
2026-08-12
Classification
Artifact provenance
Href
https://evsworldwide.com/
widget_table_entity_licensing
Publisher
EVS Worldwide
Publication Date
2026-08-12
Accessed At
2026-08-12
Classification
Artifact provenance
Href
https://evsworldwide.com/
widget_table_labour
Publisher
EVS Worldwide
Publication Date
2026-08-12
Accessed At
2026-08-12
Classification
Artifact provenance
Href
https://evsworldwide.com/
widget_table_hv_safety
Publisher
EVS Worldwide
Publication Date
2026-08-12
Accessed At
2026-08-12
Classification
Artifact provenance
Href
https://evsworldwide.com/
widget_table_battery_waste
Publisher
EVS Worldwide
Publication Date
2026-08-12
Accessed At
2026-08-12
Classification
Artifact provenance
Href
https://evsworldwide.com/
widget_table_data_consumer
Publisher
EVS Worldwide
Publication Date
2026-08-12
Accessed At
2026-08-12
Classification
Artifact provenance
Href
https://evsworldwide.com/
widget_table_service_portfolio
Publisher
EVS Worldwide
Publication Date
2026-08-12
Accessed At
2026-08-12
Classification
Artifact provenance
Href
https://evsworldwide.com/
widget_table_operating_model
Publisher
EVS Worldwide
Publication Date
2026-08-12
Accessed At
2026-08-12
Classification
Artifact provenance
Href
https://evsworldwide.com/
widget_table_franchise_model
Publisher
EVS Worldwide
Publication Date
2026-08-12
Accessed At
2026-08-12
Classification
Artifact provenance
Href
https://evsworldwide.com/
widget_table_annual_scenarios
Publisher
EVS Worldwide
Publication Date
2026-08-12
Accessed At
2026-08-12
Classification
Artifact provenance
Href
https://evsworldwide.com/
widget_table_pilot_scenarios
Publisher
EVS Worldwide
Publication Date
2026-08-12
Accessed At
2026-08-12
Classification
Artifact provenance
Href
https://evsworldwide.com/
widget_table_risks
Publisher
EVS Worldwide
Publication Date
2026-08-12
Accessed At
2026-08-12
Classification
Artifact provenance
Href
https://evsworldwide.com/
widget_table_mitigations
Publisher
EVS Worldwide
Publication Date
2026-08-12
Accessed At
2026-08-12
Classification
Artifact provenance
Href
https://evsworldwide.com/
widget_table_plan_90_day
Publisher
EVS Worldwide
Publication Date
2026-08-12
Accessed At
2026-08-12
Classification
Artifact provenance
Href
https://evsworldwide.com/
widget_table_gates
Publisher
EVS Worldwide
Publication Date
2026-08-12
Accessed At
2026-08-12
Classification
Artifact provenance
Href
https://evsworldwide.com/
widget_table_methodology
Publisher
EVS Worldwide
Publication Date
2026-08-12
Accessed At
2026-08-12
Classification
Artifact provenance
Href
https://evsworldwide.com/
widget_table_data_gaps
Publisher
EVS Worldwide
Publication Date
2026-08-12
Accessed At
2026-08-12
Classification
Artifact provenance
Href
https://evsworldwide.com/
widget_table_source_audit
Publisher
EVS Worldwide
Publication Date
2026-08-12
Accessed At
2026-08-12
Classification
Artifact provenance
Href
https://evsworldwide.com/

Source: EVS artifact provenance—widget_table_source_audit

Method / Sources and confidence

Where every figure
comes from.

Registrations, charging and legal requirements are read from primary sources. Where no official dataset exists, the model and its assumptions are published instead of a single unexplained number. This report is a dated snapshot: August 2026.

  1. 01Alternative Fuels Data Center—Wisconsin
  2. 02Vehicle Registration Counts by State
  3. 03Wisconsin Economic Data
  4. 04Wisconsin Congressional District 2
  5. 05Wisconsin Congressional District 4
  6. 06Wisconsin Congressional District 5
  7. 07Wisconsin Congressional District 6
  8. 08Wisconsin Congressional District 8
  9. 09QuickFacts—Wisconsin
  10. 10Electric Vehicles in Wisconsin
  11. 11Wisconsin Alternative Fuel Laws and Incentives
  12. 12Business Development Tax Credits
  13. 13Motor Vehicle Repair Consumer Fact Sheet
  14. 14Credential and Permit Lookup
  15. 15One Stop Business Portal
  16. 16Franchise Registration FAQ
  17. 17Sales and Use Tax
  18. 18Tax Rates
  19. 19Corporation Franchise or Income Tax
  20. 20Small Business and Employer Resources
  21. 21Wisconsin Economic Development Corporation
  22. 22Qualified New Business Venture
  23. 23Wisconsin OEWS—Automotive Service Technicians and Mechanics
  24. 24OSHA State Plans—Wisconsin
  25. 25Registered Electrician
  26. 26Electrical Installation and Lighting
  27. 27Management of Universal Waste
  28. 28Management of Hazardous Waste
  29. 29Commercial Buildings
  30. 30Wisconsin Electricity Profile 2024
  31. 3129 CFR 1910.333
  32. 3229 CFR 1910.147
  33. 33Lithium-Ion Battery Recycling FAQ
  34. 34Section 609 Technician Training
  35. 35Transporting Lithium Batteries
  36. 36Electric and Hybrid Vehicle Safety
  37. 37xEV High-Voltage Safety Certifications
  38. 38Franchise Rule
  39. 39National Automotive Service Task Force
  40. 40Clean Vehicle Tax Credits
  41. 41Tesla Service Milwaukee
  42. 42Rivian Menomonee Falls
  43. 43Electrified Garage
  44. 44EV Powers
  45. 45Ewald Rivian Certified Collision Center
  46. 46Electric Vehicle Fees
  47. 47Alternative Fuel Vehicle Refueling Property Credit
  48. 48Electric Vehicle Charger Tax
  49. 49EVS Transparent SVG Logo
  50. 50EVS Wisconsin Decision Model
  51. 51EVS artifact provenance—widget_stock_cardReturn bounded reviewed rows for stock_card.
  52. 52EVS artifact provenance—widget_share_cardReturn bounded reviewed rows for share_card.
  53. 53EVS artifact provenance—widget_ports_cardReturn bounded reviewed rows for ports_card.
  54. 54EVS artifact provenance—widget_payback_cardReturn bounded reviewed rows for payback_card.
  55. 55EVS artifact provenance—widget_stock_chartReturn bounded reviewed rows for stock_chart.
  56. 56EVS artifact provenance—widget_adoption_chartReturn bounded reviewed rows for adoption_chart.
  57. 57EVS artifact provenance—widget_forecast_chartReturn bounded reviewed rows for forecast_chart.
  58. 58EVS artifact provenance—widget_economics_chartReturn bounded reviewed rows for economics_chart.
  59. 59EVS artifact provenance—widget_table_decision_summaryReturn bounded reviewed rows for decision_summary_table.
  60. 60EVS artifact provenance—widget_table_headline_kpisReturn bounded reviewed rows for headline_kpis_table.
  61. 61EVS artifact provenance—widget_table_registered_stockReturn bounded reviewed rows for registered_stock_table.
  62. 62EVS artifact provenance—widget_table_adoption_historyReturn bounded reviewed rows for adoption_history_table.
  63. 63EVS artifact provenance—widget_table_stock_powertrainReturn bounded reviewed rows for stock_powertrain_table.
  64. 64EVS artifact provenance—widget_table_definition_reconciliationReturn bounded reviewed rows for definition_reconciliation_table.
  65. 65EVS artifact provenance—widget_table_forecastReturn bounded reviewed rows for forecast_table.
  66. 66EVS artifact provenance—widget_table_charging_historyReturn bounded reviewed rows for charging_history_table.
  67. 67EVS artifact provenance—widget_table_charger_reliabilityReturn bounded reviewed rows for charger_reliability_table.
  68. 68EVS artifact provenance—widget_table_parc_age_serviceReturn bounded reviewed rows for parc_age_service_table.
  69. 69EVS artifact provenance—widget_table_tam_sam_somReturn bounded reviewed rows for tam_sam_som_table.
  70. 70EVS artifact provenance—widget_table_customer_segmentsReturn bounded reviewed rows for customer_segments_table.
  71. 71EVS artifact provenance—widget_table_fleet_segmentsReturn bounded reviewed rows for fleet_segments_table.
  72. 72EVS artifact provenance—widget_table_brands_modelsReturn bounded reviewed rows for brands_models_table.
  73. 73EVS artifact provenance—widget_table_oem_competitorsReturn bounded reviewed rows for oem_competitors_table.
  74. 74EVS artifact provenance—widget_table_independent_competitorsReturn bounded reviewed rows for independent_competitors_table.
  75. 75EVS artifact provenance—widget_table_regionsReturn bounded reviewed rows for regions_table.
  76. 76EVS artifact provenance—widget_table_consumer_incentivesReturn bounded reviewed rows for consumer_incentives_table.
  77. 77EVS artifact provenance—widget_table_business_incentivesReturn bounded reviewed rows for business_incentives_table.
  78. 78EVS artifact provenance—widget_table_tax_snapshotReturn bounded reviewed rows for tax_snapshot_table.
  79. 79EVS artifact provenance—widget_table_entity_licensingReturn bounded reviewed rows for entity_licensing_table.
  80. 80EVS artifact provenance—widget_table_labourReturn bounded reviewed rows for labour_table.
  81. 81EVS artifact provenance—widget_table_hv_safetyReturn bounded reviewed rows for hv_safety_table.
  82. 82EVS artifact provenance—widget_table_battery_wasteReturn bounded reviewed rows for battery_waste_table.
  83. 83EVS artifact provenance—widget_table_data_consumerReturn bounded reviewed rows for data_consumer_table.
  84. 84EVS artifact provenance—widget_table_service_portfolioReturn bounded reviewed rows for service_portfolio_table.
  85. 85EVS artifact provenance—widget_table_operating_modelReturn bounded reviewed rows for operating_model_table.
  86. 86EVS artifact provenance—widget_table_franchise_modelReturn bounded reviewed rows for franchise_model_table.
  87. 87EVS artifact provenance—widget_table_annual_scenariosReturn bounded reviewed rows for annual_scenarios_table.
  88. 88EVS artifact provenance—widget_table_pilot_scenariosReturn bounded reviewed rows for pilot_scenarios_table.
  89. 89EVS artifact provenance—widget_table_risksReturn bounded reviewed rows for risks_table.
  90. 90EVS artifact provenance—widget_table_mitigationsReturn bounded reviewed rows for mitigations_table.
  91. 91EVS artifact provenance—widget_table_plan_90_dayReturn bounded reviewed rows for plan_90_day_table.
  92. 92EVS artifact provenance—widget_table_gatesReturn bounded reviewed rows for gates_table.
  93. 93EVS artifact provenance—widget_table_methodologyReturn bounded reviewed rows for methodology_table.
  94. 94EVS artifact provenance—widget_table_data_gapsReturn bounded reviewed rows for data_gaps_table.
  95. 95EVS artifact provenance—widget_table_source_auditReturn bounded reviewed rows for source_audit_table.

Reports are commercial research, not legal, tax or investment advice.

Get the full Wisconsin report

The complete assessment — competitive matrix, location shortlist, incentive and regulatory detail, pilot-centre economics and the 90-day entry plan. Sent straight to your inbox.

We use your details only to send the report and follow up about EVS franchise opportunities.

Other US state markets.

Compare these markets
United States

California

2,334,000

Plug-in stock

Snapshot Aug 2026Read the report
United States

Florida

538,800

Plug-in stock

Snapshot Aug 2026Read the report
United States

Texas

467,300

Plug-in stock

Snapshot Aug 2026Read the report
United States

New York

334,400

Plug-in stock

Snapshot Aug 2026Read the report

04 / Not in your country yet?

Bring EVS
to your market.

Tell us your territory. We'll send the market research alongside the franchise pack and connect you with the team behind every EVS centre.

Enquire about a territoryMarket reports