Market intelligence/North Africa/Report available
Tunisia.
EVS Tunisia EV Service Centre Market Entry
Decision-grade Tunisia assessment separating BEV registrations, live-stock observations, conventional hybrids, charging sites and targets, with an auditable Greater Tunis partner-pilot model.
BEV stock observation
570
ANME-reported BEVs in circulation at end-April 2025.
Reported stations
180
Reported stations; not audited connector/uptime census.
Jobs/year
215
Modelled Greater Tunis independent-reach jobs/year; not booked demand.
Years
2.712
Base simple payback on TND30,000 reversible capex; pre-tax, pre-finance.
01/The verdict in full
Executive summary
- Conditional go only for a reversible Greater Tunis partner pilot after an ATTT registry extract. ANME reported 570 electric cars in circulation at end-April 2025, while the ATTT-derived table reports 539 BEV registrations during calendar 2025. The figures have different grains and are not added. [anme_stock_2025] [attt_2025]
- Hybrids are excluded. The 2025 table reports 2,824 hybrids but does not separate PHEVs from non-plug-in HEVs.
- The model yields 650 national TAM and 215 Greater Tunis SAM jobs annually. Every activity, geography, frequency and price input is explicit EVS assumption.
- No standalone centre, exclusive franchise or traction-pack work. ANGED reported no current battery-waste treatment solution. [battery_gap]
02
Board Decision
Authorise diligence and up to TND30,000 reversible partner-bay capex only after all gates. Base steady-state economics are 180 jobs, TND63,000 revenue, TND11,060 EBITDA and 2.71-year simple payback; all are EVS assumptions.
Decision Summary
- Decision
- CONDITIONAL GO — Greater Tunis partner pilot
- Reason
- 2025 BEV registrations accelerated, but the live stock is still tiny and PHEV stock is not separable.
- Decision
- NO-GO now
- Reason
- Modelled demand cannot support a dedicated centre or exclusive territory.
- Decision
- HOLD
- Reason
- No removal, opening, module/cell work or storage while Tunisia lacks a verified treatment route.
03
Market size
The authorised 2025 light-vehicle market was 63,902 registrations; a broader market figure was 93,095 including parallel imports. Neither is an EV denominator. The service model anchors to 570 BEVs in circulation at end-April 2025. [attt_2025] [market_2025] [anme_stock_2025]
Stocks and annual flows remain distinct.
Market KPIs
- Value
- 63,902
- Unit
- vehicles
- Period
- 2025
- Evidence
- VP, VU and mixed [attt_2025].
- Value
- 93,095
- Unit
- vehicles
- Period
- 2025
- Evidence
- Includes 29,192 parallel-market registrations [market_2025].
- Value
- 539
- Unit
- vehicles
- Period
- 2025 flow
- Evidence
- Pure electric registration category [attt_2025] [ev_brands_2025].
- Value
- 570
- Unit
- vehicles
- Period
- End-April 2025
- Evidence
- ANME live-stock observation [anme_stock_2025].
- Value
- 180
- Unit
- stations
- Period
- June 2025 claim
- Evidence
- Official interview; not audited census [charging_180].
Definition-sensitive Tunisia BEV observations
- BEV
- 260
- PHEV (unavailable)
- —
- BEV used in model
- 260
- Scope
- ANME registered BEVs [anme_stock_2024].
- BEV
- 570
- PHEV (unavailable)
- —
- BEV used in model
- 570
- Scope
- ANME vehicles in circulation [anme_stock_2025].
- BEV
- 226
- PHEV (unavailable)
- —
- BEV used in model
- 226
- Scope
- BEV annual registrations; hybrid 2,897 kept separate [attt_2025].
- BEV
- 539
- PHEV (unavailable)
- —
- BEV used in model
- 539
- Scope
- BEV annual registrations; hybrid 2,824 kept separate [attt_2025].
04
Definition reconciliation
BEV stock, annual BEV registrations, undifferentiated hybrids, authorised-market registrations, parallel-market vehicles, charging sites and policy targets are not interchangeable. The report never adds across these grains.
Definition reconciliation
- Included
- Electric cars in circulation/registered
- Use
- 570 end-April 2025 anchor; 260 end-2024 comparator.
- Included
- Battery-electric first registrations during calendar year
- Use
- 539 in 2025; never added to April stock.
- Included
- Public table does not separate PHEV from HEV
- Use
- Excluded from plug-in sizing and forecast.
- Included
- Authorised plus parallel/import channels
- Use
- 93,095 conventional market context only.
- Included
- Reported sites/stations, not connector count
- Use
- 180 as a planning observation, not audited national census.
- Included
- 50,000 by 2030 or 125,000 by 2035
- Use
- Government ambition only; never used as EVS forecast.
05
Forecast scenarios
EVS applies 20%, 45% and 70% annual growth for five years to the 570 live-stock observation. These are capacity-planning cases, not the government 2030/2035 targets.
20% / 45% / 70% CAGR from 570; not official forecasts.
Five-year BEV planning scenarios
- Annual Growth Pct
- 20
- Planning stock end-2030
- 1,418
- Interpretation
- Slower availability and affordability; EVS planning case.
- Annual Growth Pct
- 45
- Planning stock end-2030
- 3,654
- Interpretation
- 2025 registrations convert to a gradually serviceable cohort.
- Annual Growth Pct
- 70
- Planning stock end-2030
- 8,093
- Interpretation
- Rapid model/price expansion; capacity stress test only.
06
Charging infrastructure
A June 2025 official interview reported 180 stations, while an earlier programme targeted 160 points by 2025. The report records both and treats neither as an audited connector/uptime census. [charging_180] [charging_160]
Installed claims, deployment plans and policy targets have different grains.
Charging evidence and unknowns
- Value
- 180
- Unit
- sites/stations
- Period
- June 2025
- Status
- Official interview; no connector/power/uptime audit [charging_180].
- Value
- 160
- Unit
- points
- Period
- By 2025
- Status
- Plan, not independently verified delivery [charging_160].
- Value
- 5,000
- Unit
- stations
- Period
- 2030
- Status
- Policy target, not forecast [targets_2030].
- Value
- 12,000
- Unit
- public stations
- Period
- 2035
- Status
- Policy target, not forecast [targets_2035].
07
Vehicle parc age and service demand
More than half of the wider parc was described as older than 15 years, but Tunisia’s BEV cohort is young. Launch should combine EV condition evidence and chassis work—not assume near-term traction-pack repair volume. [parc_age] [ev_brands_2025]
Vehicle parc and service demand
- Value
- 50
- Unit
- percent-plus
- Implication
- Strong chassis/tyre/brake culture, but statement is industry-sourced [parc_age].
- Value
- 29,192
- Unit
- vehicles
- Implication
- Imported/unsupported VINs and parts fragmentation [market_2025].
- Value
- 539
- Unit
- vehicles
- Implication
- New service cohort will initially remain warranty-led [attt_2025].
- Value
- 9
- Unit
- dealers
- Implication
- OEM capability is concentrated; verify current network [anme_stock_2025].
08
Transparent TAM / SAM / SOM
The sourced 570-BEV anchor is separated from EVS activity, geography, reach, frequency and price assumptions. Executable SOM is zero before hard gates.
ANME stock anchor plus explicit EVS assumptions.
Sizing assumptions
- Value
- 570
- Unit
- vehicles
- Basis
- ANME end-April 2025 in-circulation observation.
- Value
- 0.95
- Unit
- share
- Basis
- EVS planning haircut for off-road, collision, disposal or unavailable vehicles.
- Value
- 1.2
- Unit
- jobs/active BEV
- Basis
- EVS blended diagnostic, charging, thermal and chassis assumption.
- Value
- 350
- Unit
- TND/job
- Basis
- EVS planning assumption; replace with 50 local paid quotes.
- Value
- 0.55
- Unit
- share
- Basis
- EVS assumption pending ATTT governorate/VIN extract.
- Value
- 0.6
- Unit
- share
- Basis
- EVS assumption reflecting unsupported imports and out-of-warranty opportunity.
- Value
- 0
- Unit
- vehicles
- Basis
- Deliberately zero until hard gates clear.
TAM / SAM / SOM
- Vehicles
- 542
- Jobs Per Year
- 650
- Revenue ALL
- 227,500
- Status
- Active BEV pool nationally; PHEV/HEV excluded.
- Vehicles
- 298
- Jobs Per Year
- 358
- Revenue ALL
- 125,300
- Status
- EVS 55% location assumption.
- Vehicles
- 179
- Jobs Per Year
- 215
- Revenue ALL
- 75,250
- Status
- Greater Tunis core × 60% independent reach.
09
Customers and fleets
Prioritise parallel-import BEV owners, controlled second-opinion services, corporate/rental fleets and dealer overflow. Treat PHEVs separately until the registry identifies them.
Customer segments
- Need
- Second-opinion evidence, tyres, brakes and charging triage
- Priority
- Referral-safe, non-warranty scope only.
- Need
- VIN identification, pre-purchase evidence, parts and compatibility triage
- Priority
- Highest independent opportunity after whitelist.
- Need
- Transparent scan and non-secure mechanical service
- Priority
- Emerging; cohort is still young.
- Need
- Separate ICE, HV and charging workflows
- Priority
- Excluded from sizing until registry split.
Fleet segments
- Entry Product
- Monthly inspection and charging-uptime report
- Evidence Gate
- Paid trial and named supported VINs.
- Entry Product
- Turnaround inspection and incident triage
- Evidence Gate
- One paid fleet SLA.
- Entry Product
- Tyre/brake/12V and charging triage
- Evidence Gate
- Vehicle list and deposit-backed pilot.
- Entry Product
- Pre-delivery and overflow evidence services
- Evidence Gate
- Written non-warranty task authorisation.
10
Brands and models
BYD led 2025 BEV registrations with 178 units, followed by Volvo and Porsche. The top models were BYD Atto 3, Volvo EX30 and Porsche Macan Electric. [ev_brands_2025]
Priority brands — no audited market shares located
- Brand
- BYD
- Units
- 178
- Share of H1 2026 BEVs (%)
- 33.02
- Source
- 2025 registrations [ev_brands_2025].
- Brand
- Volvo
- Units
- 95
- Share of H1 2026 BEVs (%)
- 17.63
- Source
- 2025 registrations [ev_brands_2025].
- Brand
- Porsche
- Units
- 70
- Share of H1 2026 BEVs (%)
- 12.99
- Source
- 2025 registrations [ev_brands_2025].
- Brand
- BMW
- Units
- 30
- Share of H1 2026 BEVs (%)
- 5.57
- Source
- 2025 registrations [ev_brands_2025].
- Brand
- Audi
- Units
- 29
- Share of H1 2026 BEVs (%)
- 5.38
- Source
- 2025 registrations [ev_brands_2025].
- Brand
- MG / Dongfeng / Geely / Kia / Cenntro
- Units
- 106
- Share of H1 2026 BEVs (%)
- 19.67
- Source
- Top-10 balance [ev_brands_2025].
Priority models
- Model
- Atto 3
- Powertrain
- BEV
- Signal
- 87 registrations in 2025; official local product/warranty [ev_brands_2025] [byd_atto3].
- Model
- EX30
- Powertrain
- BEV
- Signal
- 87 registrations in 2025 [ev_brands_2025].
- Model
- Macan Electric
- Powertrain
- BEV
- Signal
- 61 registrations in 2025; premium/warranty-led [ev_brands_2025].
- Model
- Tang EV / Dolphin
- Powertrain
- BEV
- Signal
- 43 and 38 registrations in 2025 [ev_brands_2025].
- Model
- MG4
- Powertrain
- BEV
- Signal
- 26 registrations in 2025 [ev_brands_2025].
- Model
- Box
- Powertrain
- BEV
- Signal
- 23 registrations in 2025 [ev_brands_2025].
11In the full report
Competitive landscape
Authorised dealers control warranty, secure software, battery tools and parts. EVS should compete on non-warranty multi-brand evidence, supported mechanical scope and fleet uptime.
This section is in the full report.
12In the full report
Priority geography
Greater Tunis is the only fixed-bay pilot candidate. Sousse/Monastir and Sfax begin as collection routes until ATTT geography and paid demand support local bays.
This section is in the full report.
13In the full report
Consumer and business incentives
Reported EV measures include zero customs duty, 7% VAT and 50% cuts to registration and vignette charges. Classification and current-law confirmation are mandatory; no incentive is included in workshop economics. [ev_fiscal_2024]
This section is in the full report.
14In the full report
Tax and investment
Planning values exclude VAT and tax. Written Tunisian advice must cover entity/activity classification, CIT, VAT, payroll/CNSS, customs, licence fees and any incentive eligibility.
This section is in the full report.
15In the full report
Licensing, labour and premises
Use the Market Access Portal and competent authorities to confirm the exact activity specification. No generic garage licence or electrician status is presumed sufficient.
This section is in the full report.
16In the full report
High-voltage safety
HV authority is task-specific. Launch requires a supported VIN/task matrix, assessed staff, verified absence of voltage, controlled work zones, drills and auditable release evidence.
This section is in the full report.
17In the full report
Battery, waste and dangerous goods
Phase 1 excludes traction-pack opening, removal, storage and damaged-pack custody. This is a hard constraint while no verified Tunisian treatment route exists. [battery_gap]
This section is in the full report.
18In the full report
Recommended service portfolio
Lead with condition reports, non-invasive scans, charging/12V triage, tyres, brakes, suspension and fleet inspections. Market only supported VIN/task combinations.
This section is in the full report.
19In the full report
Franchise and operating model
Use a locally operated Greater Tunis partner bay. No exclusivity or dedicated lease until a year of audited demand, compliance and quality evidence.
This section is in the full report.
20In the full report
Pilot economics
All jobs, prices, margins, opex and payback values are EVS assumptions. The reversible shared-bay structure protects downside while the registered cohort matures.
This section is in the full report.
21In the full report
Risks and mitigations
The tiny live BEV denominator, hybrid-definition gap and absent battery-treatment route are the dominant risks. OEM access, policy volatility and charging quality remain material.
This section is in the full report.
22In the full report
90-day entry plan
Registry and legal diligence precede deposits; deposits precede tooling; supervised dry runs precede a capped paid pilot.
This section is in the full report.
23In the full report
Explicit go / no-go gates
Any failure on active BEV density, paid demand, activity/premises approval, insurer acceptance, lawful tools, safe referral or reversible economics is a stop condition.
This section is in the full report.
24
Methodology
Facts, observations, targets, assumptions and calculations are separated. Conflicting definitions are reconciled, never averaged.
Methodology
- Method
- Tunisian primary sources first; direct official statements via credible media where tables are unavailable.
- Method
- Separate BEV stock, BEV annual registrations, undifferentiated hybrids, total market registrations, charging sites and targets.
- Method
- 570 in-circulation BEVs × 95% active/available; PHEVs and HEVs excluded.
- Method
- Active BEV pool × 1.20 events × TND350 ARO.
- Method
- Active pool × 55% Greater Tunis × 60% independent reach × 1.20 events.
- Method
- Zero until market, demand, compliance, capability and economics gates clear.
- Method
- Five-year EVS scenarios from the April-2025 live-stock anchor; not official targets or forecasts.
- Method
- JSON/schema, formulas, citations, source grains, links, branding and residue checks.
25
Source register
53 linked sources record publisher, publication/access dates and scope. Primary sources control; official-source relays and commercial evidence are labelled.
26
EVS Board Position
CONDITIONAL GO for registry/legal diligence and a reversible Greater Tunis partner pilot after hard gates. NO-GO for standalone/franchise rollout and HOLD for traction-pack work.
Method / Sources and confidence
Where every figure
comes from.
Registrations, charging and legal requirements are read from primary sources. Where no official dataset exists, the model and its assumptions are published instead of a single unexplained number. This report is a dated snapshot: August 2026.
- 01Electric mobility: 570 electric vehicles on road at end-April 2025
- 02260 electric vehicles registered at 31 December 2024
- 03National Agency for Energy Management
- 04Vehicle registration statistics, 2025
- 05Top electric-vehicle brands in Tunisia, 2025
- 06Tunisia automotive market totals, 2025
- 07New registrations rise in first half 2026
- 08Annual vehicle registrations by brand
- 09Agency for Technical Land Transport
- 10Ministry of Transport
- 11Charging tariffs deregulated and network status
- 12Plan for 160 charging points by 2025
- 13Consultation on EV charging-service specification
- 14Tunisia targets 50,000 EVs and 5,000 chargers by 2030
- 15Tunisia targets 125,000 EVs and 12,000 public chargers by 2035
- 16More than half of Tunisia vehicle parc older than 15 years
- 17BYD Tunisia electric range
- 18BYD Atto 3 Tunisia
- 19BYD Dolphin Surf Tunisia
- 20Hyundai Ioniq 5 Tunisia
- 21MG Tunisia
- 22Kia Tunisia
- 23Volvo Cars Tunisia
- 24Tesla Find Us
- 25Finance Law 2026, Law 2025-17
- 26Legal and tax framework
- 27EV fiscal measures reported by ANME
- 28One-car-per-family fiscal mechanism
- 29Tunisia investment and corporate-tax changes
- 30Tunisia Investment Authority
- 31Market Access Portal
- 32Agency for the Promotion of Industry and Innovation
- 33National Register of Enterprises
- 34National Social Security Fund
- 35Tunisia labour-law profile and instruments
- 36Ministry of Social Affairs
- 37National Road Safety Observatory
- 38Ministry of Environment
- 39National Waste Management Agency
- 40Tunisia lacks a current treatment solution for battery waste
- 41Law 96-41 on waste and control of disposal
- 42National Institute for Standardization and Industrial Property
- 43Tunisian Company of Electricity and Gas
- 44Ministry of Industry, Mines and Energy
- 45National Office of Civil Protection
- 46ISO 6469 electrified road-vehicle safety
- 47ISO 17409 conductive power-transfer safety
- 48IEC 61851-1 conductive charging systems
- 49ADR 2025 files
- 50UN Manual of Tests and Criteria
- 51Basel Convention overview
- 52ILO-OSH 2001 guidelines
- 53EVS Tunisia serviceable-pool and pilot model
Reports are commercial research, not legal, tax or investment advice.
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