Market intelligence/Report available

Tunisia.

EVS Tunisia EV Service Centre Market Entry

Decision-grade Tunisia assessment separating BEV registrations, live-stock observations, conventional hybrids, charging sites and targets, with an auditable Greater Tunis partner-pilot model.

BEV stock observation

570

ANME-reported BEVs in circulation at end-April 2025.

Reported stations

180

Reported stations; not audited connector/uptime census.

Jobs/year

215

Modelled Greater Tunis independent-reach jobs/year; not booked demand.

Years

2.712

Base simple payback on TND30,000 reversible capex; pre-tax, pre-finance.

Conditional go only for a reversible Greater Tunis partner pi…

01/The verdict in full

Executive summary

  • Conditional go only for a reversible Greater Tunis partner pilot after an ATTT registry extract. ANME reported 570 electric cars in circulation at end-April 2025, while the ATTT-derived table reports 539 BEV registrations during calendar 2025. The figures have different grains and are not added. [anme_stock_2025] [attt_2025]
  • Hybrids are excluded. The 2025 table reports 2,824 hybrids but does not separate PHEVs from non-plug-in HEVs.
  • The model yields 650 national TAM and 215 Greater Tunis SAM jobs annually. Every activity, geography, frequency and price input is explicit EVS assumption.
  • No standalone centre, exclusive franchise or traction-pack work. ANGED reported no current battery-waste treatment solution. [battery_gap]

02

Board Decision

Authorise diligence and up to TND30,000 reversible partner-bay capex only after all gates. Base steady-state economics are 180 jobs, TND63,000 revenue, TND11,060 EBITDA and 2.71-year simple payback; all are EVS assumptions.

Decision Summary

Market entry
Decision
CONDITIONAL GO — Greater Tunis partner pilot
Reason
2025 BEV registrations accelerated, but the live stock is still tiny and PHEV stock is not separable.
Standalone centre / franchise
Decision
NO-GO now
Reason
Modelled demand cannot support a dedicated centre or exclusive territory.
Traction-battery work
Decision
HOLD
Reason
No removal, opening, module/cell work or storage while Tunisia lacks a verified treatment route.

Source: EVS Tunisia serviceable-pool and pilot model

03

Market size

The authorised 2025 light-vehicle market was 63,902 registrations; a broader market figure was 93,095 including parallel imports. Neither is an EV denominator. The service model anchors to 570 BEVs in circulation at end-April 2025. [attt_2025] [market_2025] [anme_stock_2025]

Tunisia BEV stock and registration observations

Stocks and annual flows remain distinct.

260
570
226
539
End-2024 stock
End-April 2025 stock
2024 registration flow
2025 registration flow

Source: EVS Tunisia serviceable-pool and pilot model

Market KPIs

Authorised-market light-vehicle registrations
Value
63,902
Unit
vehicles
Period
2025
Evidence
VP, VU and mixed [attt_2025].
All-market registrations
Value
93,095
Unit
vehicles
Period
2025
Evidence
Includes 29,192 parallel-market registrations [market_2025].
BEV registrations
Value
539
Unit
vehicles
Period
2025 flow
Evidence
Pure electric registration category [attt_2025] [ev_brands_2025].
BEVs in circulation
Value
570
Unit
vehicles
Period
End-April 2025
Evidence
ANME live-stock observation [anme_stock_2025].
Reported public charging network
Value
180
Unit
stations
Period
June 2025 claim
Evidence
Official interview; not audited census [charging_180].

Source: EVS Tunisia serviceable-pool and pilot model

Definition-sensitive Tunisia BEV observations

End-2024 stock
BEV
260
PHEV (unavailable)
—
BEV used in model
260
Scope
ANME registered BEVs [anme_stock_2024].
End-April 2025 stock
BEV
570
PHEV (unavailable)
—
BEV used in model
570
Scope
ANME vehicles in circulation [anme_stock_2025].
2024 registration flow
BEV
226
PHEV (unavailable)
—
BEV used in model
226
Scope
BEV annual registrations; hybrid 2,897 kept separate [attt_2025].
2025 registration flow
BEV
539
PHEV (unavailable)
—
BEV used in model
539
Scope
BEV annual registrations; hybrid 2,824 kept separate [attt_2025].

Source: EVS Tunisia serviceable-pool and pilot model

04

Definition reconciliation

BEV stock, annual BEV registrations, undifferentiated hybrids, authorised-market registrations, parallel-market vehicles, charging sites and policy targets are not interchangeable. The report never adds across these grains.

Definition reconciliation

BEV stock
Included
Electric cars in circulation/registered
Use
570 end-April 2025 anchor; 260 end-2024 comparator.
BEV registration flow
Included
Battery-electric first registrations during calendar year
Use
539 in 2025; never added to April stock.
Hybrid registrations
Included
Public table does not separate PHEV from HEV
Use
Excluded from plug-in sizing and forecast.
All-market registrations
Included
Authorised plus parallel/import channels
Use
93,095 conventional market context only.
Charging station
Included
Reported sites/stations, not connector count
Use
180 as a planning observation, not audited national census.
Policy target
Included
50,000 by 2030 or 125,000 by 2035
Use
Government ambition only; never used as EVS forecast.

Source: EVS Tunisia serviceable-pool and pilot model

05

Forecast scenarios

EVS applies 20%, 45% and 70% annual growth for five years to the 570 live-stock observation. These are capacity-planning cases, not the government 2030/2035 targets.

EVS BEV planning scenarios to 2030

20% / 45% / 70% CAGR from 570; not official forecasts.

Cautious1,418
Base3,654
HighBase case8,093

Source: EVS Tunisia serviceable-pool and pilot model

Five-year BEV planning scenarios

Cautious
Annual Growth Pct
20
Planning stock end-2030
1,418
Interpretation
Slower availability and affordability; EVS planning case.
Base
Annual Growth Pct
45
Planning stock end-2030
3,654
Interpretation
2025 registrations convert to a gradually serviceable cohort.
High
Annual Growth Pct
70
Planning stock end-2030
8,093
Interpretation
Rapid model/price expansion; capacity stress test only.

Source: EVS Tunisia serviceable-pool and pilot model

06

Charging infrastructure

A June 2025 official interview reported 180 stations, while an earlier programme targeted 160 points by 2025. The report records both and treats neither as an audited connector/uptime census. [charging_180] [charging_160]

Charging network observations and targets

Installed claims, deployment plans and policy targets have different grains.

180
160
5,000
12,000
Reported installed stations
Earlier deployment target
2030 policy target
2035 policy target

Source: EVS Tunisia serviceable-pool and pilot model

Charging evidence and unknowns

Reported installed stations
Value
180
Unit
sites/stations
Period
June 2025
Status
Official interview; no connector/power/uptime audit [charging_180].
Earlier deployment target
Value
160
Unit
points
Period
By 2025
Status
Plan, not independently verified delivery [charging_160].
2030 policy target
Value
5,000
Unit
stations
Period
2030
Status
Policy target, not forecast [targets_2030].
2035 policy target
Value
12,000
Unit
public stations
Period
2035
Status
Policy target, not forecast [targets_2035].

Source: EVS Tunisia serviceable-pool and pilot model

07

Vehicle parc age and service demand

More than half of the wider parc was described as older than 15 years, but Tunisia’s BEV cohort is young. Launch should combine EV condition evidence and chassis work—not assume near-term traction-pack repair volume. [parc_age] [ev_brands_2025]

Vehicle parc and service demand

Vehicle parc older than 15 years
Value
50
Unit
percent-plus
Implication
Strong chassis/tyre/brake culture, but statement is industry-sourced [parc_age].
Parallel-market registrations
Value
29,192
Unit
vehicles
Implication
Imported/unsupported VINs and parts fragmentation [market_2025].
2025 BEV registrations
Value
539
Unit
vehicles
Implication
New service cohort will initially remain warranty-led [attt_2025].
Dealers offering EVs
Value
9
Unit
dealers
Implication
OEM capability is concentrated; verify current network [anme_stock_2025].

Source: EVS Tunisia serviceable-pool and pilot model

08

Transparent TAM / SAM / SOM

The sourced 570-BEV anchor is separated from EVS activity, geography, reach, frequency and price assumptions. Executable SOM is zero before hard gates.

Tunisia TAM / Greater Tunis SAM

ANME stock anchor plus explicit EVS assumptions.

650
358
215
0
TAM
Greater Tunis core
SAM
SOM

Source: EVS Tunisia serviceable-pool and pilot model

Sizing assumptions

BEV stock anchor
Value
570
Unit
vehicles
Basis
ANME end-April 2025 in-circulation observation.
Active/available factor
Value
0.95
Unit
share
Basis
EVS planning haircut for off-road, collision, disposal or unavailable vehicles.
Annual service events
Value
1.2
Unit
jobs/active BEV
Basis
EVS blended diagnostic, charging, thermal and chassis assumption.
Average repair order
Value
350
Unit
TND/job
Basis
EVS planning assumption; replace with 50 local paid quotes.
Greater Tunis concentration
Value
0.55
Unit
share
Basis
EVS assumption pending ATTT governorate/VIN extract.
Independent reach
Value
0.6
Unit
share
Basis
EVS assumption reflecting unsupported imports and out-of-warranty opportunity.
Executable SOM before gates
Value
0
Unit
vehicles
Basis
Deliberately zero until hard gates clear.

Source: EVS Tunisia serviceable-pool and pilot model

TAM / SAM / SOM

TAM
Vehicles
542
Jobs Per Year
650
Revenue ALL
227,500
Status
Active BEV pool nationally; PHEV/HEV excluded.
Greater Tunis core
Vehicles
298
Jobs Per Year
358
Revenue ALL
125,300
Status
EVS 55% location assumption.
SAM
Vehicles
179
Jobs Per Year
215
Revenue ALL
75,250
Status
Greater Tunis core × 60% independent reach.
1 more row in the full report

Source: EVS Tunisia serviceable-pool and pilot model

09

Customers and fleets

Prioritise parallel-import BEV owners, controlled second-opinion services, corporate/rental fleets and dealer overflow. Treat PHEVs separately until the registry identifies them.

Customer segments

New BYD/Volvo/premium BEV owners
Need
Second-opinion evidence, tyres, brakes and charging triage
Priority
Referral-safe, non-warranty scope only.
Parallel-import BEV owners
Need
VIN identification, pre-purchase evidence, parts and compatibility triage
Priority
Highest independent opportunity after whitelist.
Out-of-warranty BEVs
Need
Transparent scan and non-secure mechanical service
Priority
Emerging; cohort is still young.
PHEV owners
Need
Separate ICE, HV and charging workflows
Priority
Excluded from sizing until registry split.

Source: EVS Tunisia serviceable-pool and pilot model

Fleet segments

Corporate/utility fleets
Entry Product
Monthly inspection and charging-uptime report
Evidence Gate
Paid trial and named supported VINs.
Rental and tourism fleets
Entry Product
Turnaround inspection and incident triage
Evidence Gate
One paid fleet SLA.
Taxi/ride-hail
Entry Product
Tyre/brake/12V and charging triage
Evidence Gate
Vehicle list and deposit-backed pilot.
Dealers/importers
Entry Product
Pre-delivery and overflow evidence services
Evidence Gate
Written non-warranty task authorisation.

Source: EVS Tunisia serviceable-pool and pilot model

10

Brands and models

BYD led 2025 BEV registrations with 178 units, followed by Volvo and Porsche. The top models were BYD Atto 3, Volvo EX30 and Porsche Macan Electric. [ev_brands_2025]

Priority brands — no audited market shares located

BEV
Brand
BYD
Units
178
Share of H1 2026 BEVs (%)
33.02
Source
2025 registrations [ev_brands_2025].
BEV
Brand
Volvo
Units
95
Share of H1 2026 BEVs (%)
17.63
Source
2025 registrations [ev_brands_2025].
BEV
Brand
Porsche
Units
70
Share of H1 2026 BEVs (%)
12.99
Source
2025 registrations [ev_brands_2025].
BEV
Brand
BMW
Units
30
Share of H1 2026 BEVs (%)
5.57
Source
2025 registrations [ev_brands_2025].
BEV
Brand
Audi
Units
29
Share of H1 2026 BEVs (%)
5.38
Source
2025 registrations [ev_brands_2025].
BEV
Brand
MG / Dongfeng / Geely / Kia / Cenntro
Units
106
Share of H1 2026 BEVs (%)
19.67
Source
Top-10 balance [ev_brands_2025].

Source: EVS Tunisia serviceable-pool and pilot model

Priority models

BYD
Model
Atto 3
Powertrain
BEV
Signal
87 registrations in 2025; official local product/warranty [ev_brands_2025] [byd_atto3].
Volvo
Model
EX30
Powertrain
BEV
Signal
87 registrations in 2025 [ev_brands_2025].
Porsche
Model
Macan Electric
Powertrain
BEV
Signal
61 registrations in 2025; premium/warranty-led [ev_brands_2025].
BYD
Model
Tang EV / Dolphin
Powertrain
BEV
Signal
43 and 38 registrations in 2025 [ev_brands_2025].
MG
Model
MG4
Powertrain
BEV
Signal
26 registrations in 2025 [ev_brands_2025].
Dongfeng
Model
Box
Powertrain
BEV
Signal
23 registrations in 2025 [ev_brands_2025].

Source: EVS Tunisia serviceable-pool and pilot model

11In the full report

Competitive landscape

Authorised dealers control warranty, secure software, battery tools and parts. EVS should compete on non-warranty multi-brand evidence, supported mechanical scope and fleet uptime.

This section is in the full report.

12In the full report

Priority geography

Greater Tunis is the only fixed-bay pilot candidate. Sousse/Monastir and Sfax begin as collection routes until ATTT geography and paid demand support local bays.

This section is in the full report.

13In the full report

Consumer and business incentives

Reported EV measures include zero customs duty, 7% VAT and 50% cuts to registration and vignette charges. Classification and current-law confirmation are mandatory; no incentive is included in workshop economics. [ev_fiscal_2024]

This section is in the full report.

14In the full report

Tax and investment

Planning values exclude VAT and tax. Written Tunisian advice must cover entity/activity classification, CIT, VAT, payroll/CNSS, customs, licence fees and any incentive eligibility.

This section is in the full report.

15In the full report

Licensing, labour and premises

Use the Market Access Portal and competent authorities to confirm the exact activity specification. No generic garage licence or electrician status is presumed sufficient.

This section is in the full report.

16In the full report

High-voltage safety

HV authority is task-specific. Launch requires a supported VIN/task matrix, assessed staff, verified absence of voltage, controlled work zones, drills and auditable release evidence.

This section is in the full report.

17In the full report

Battery, waste and dangerous goods

Phase 1 excludes traction-pack opening, removal, storage and damaged-pack custody. This is a hard constraint while no verified Tunisian treatment route exists. [battery_gap]

This section is in the full report.

19In the full report

Franchise and operating model

Use a locally operated Greater Tunis partner bay. No exclusivity or dedicated lease until a year of audited demand, compliance and quality evidence.

This section is in the full report.

20In the full report

Pilot economics

All jobs, prices, margins, opex and payback values are EVS assumptions. The reversible shared-bay structure protects downside while the registered cohort matures.

This section is in the full report.

21In the full report

Risks and mitigations

The tiny live BEV denominator, hybrid-definition gap and absent battery-treatment route are the dominant risks. OEM access, policy volatility and charging quality remain material.

This section is in the full report.

22In the full report

90-day entry plan

Registry and legal diligence precede deposits; deposits precede tooling; supervised dry runs precede a capped paid pilot.

This section is in the full report.

23In the full report

Explicit go / no-go gates

Any failure on active BEV density, paid demand, activity/premises approval, insurer acceptance, lawful tools, safe referral or reversible economics is a stop condition.

This section is in the full report.

24

Methodology

Facts, observations, targets, assumptions and calculations are separated. Conflicting definitions are reconciled, never averaged.

Methodology

1. Evidence hierarchy
Method
Tunisian primary sources first; direct official statements via credible media where tables are unavailable.
2. Definition control
Method
Separate BEV stock, BEV annual registrations, undifferentiated hybrids, total market registrations, charging sites and targets.
3. Service pool
Method
570 in-circulation BEVs × 95% active/available; PHEVs and HEVs excluded.
4. TAM
Method
Active BEV pool × 1.20 events × TND350 ARO.
5. SAM
Method
Active pool × 55% Greater Tunis × 60% independent reach × 1.20 events.
6. SOM
Method
Zero until market, demand, compliance, capability and economics gates clear.
7. Forecasts
Method
Five-year EVS scenarios from the April-2025 live-stock anchor; not official targets or forecasts.
8. Validation
Method
JSON/schema, formulas, citations, source grains, links, branding and residue checks.

Source: EVS Tunisia serviceable-pool and pilot model

25

Source register

53 linked sources record publisher, publication/access dates and scope. Primary sources control; official-source relays and commercial evidence are labelled.

26

EVS Board Position

CONDITIONAL GO for registry/legal diligence and a reversible Greater Tunis partner pilot after hard gates. NO-GO for standalone/franchise rollout and HOLD for traction-pack work.

Method / Sources and confidence

Where every figure
comes from.

Registrations, charging and legal requirements are read from primary sources. Where no official dataset exists, the model and its assumptions are published instead of a single unexplained number. This report is a dated snapshot: August 2026.

  1. 01Electric mobility: 570 electric vehicles on road at end-April 2025
  2. 02260 electric vehicles registered at 31 December 2024
  3. 03National Agency for Energy Management
  4. 04Vehicle registration statistics, 2025
  5. 05Top electric-vehicle brands in Tunisia, 2025
  6. 06Tunisia automotive market totals, 2025
  7. 07New registrations rise in first half 2026
  8. 08Annual vehicle registrations by brand
  9. 09Agency for Technical Land Transport
  10. 10Ministry of Transport
  11. 11Charging tariffs deregulated and network status
  12. 12Plan for 160 charging points by 2025
  13. 13Consultation on EV charging-service specification
  14. 14Tunisia targets 50,000 EVs and 5,000 chargers by 2030
  15. 15Tunisia targets 125,000 EVs and 12,000 public chargers by 2035
  16. 16More than half of Tunisia vehicle parc older than 15 years
  17. 17BYD Tunisia electric range
  18. 18BYD Atto 3 Tunisia
  19. 19BYD Dolphin Surf Tunisia
  20. 20Hyundai Ioniq 5 Tunisia
  21. 21MG Tunisia
  22. 22Kia Tunisia
  23. 23Volvo Cars Tunisia
  24. 24Tesla Find Us
  25. 25Finance Law 2026, Law 2025-17
  26. 26Legal and tax framework
  27. 27EV fiscal measures reported by ANME
  28. 28One-car-per-family fiscal mechanism
  29. 29Tunisia investment and corporate-tax changes
  30. 30Tunisia Investment Authority
  31. 31Market Access Portal
  32. 32Agency for the Promotion of Industry and Innovation
  33. 33National Register of Enterprises
  34. 34National Social Security Fund
  35. 35Tunisia labour-law profile and instruments
  36. 36Ministry of Social Affairs
  37. 37National Road Safety Observatory
  38. 38Ministry of Environment
  39. 39National Waste Management Agency
  40. 40Tunisia lacks a current treatment solution for battery waste
  41. 41Law 96-41 on waste and control of disposal
  42. 42National Institute for Standardization and Industrial Property
  43. 43Tunisian Company of Electricity and Gas
  44. 44Ministry of Industry, Mines and Energy
  45. 45National Office of Civil Protection
  46. 46ISO 6469 electrified road-vehicle safety
  47. 47ISO 17409 conductive power-transfer safety
  48. 48IEC 61851-1 conductive charging systems
  49. 49ADR 2025 files
  50. 50UN Manual of Tests and Criteria
  51. 51Basel Convention overview
  52. 52ILO-OSH 2001 guidelines
  53. 53EVS Tunisia serviceable-pool and pilot model

Reports are commercial research, not legal, tax or investment advice.

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